Back-in-Stock Email Sequence

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What is a back-in-stock email sequence?

A back-in-stock email series is like a friendly reminder that you can send to your customers to let them know when a product that they wanted, which was previously out of stock, has been restocked. It can be a single email or a sequence of emails, with a discount or a reminder, so that the customers don't miss the chance to grab it when it's available.

🎯The goal of this sequence

  • Notify customers & prospects about the restock

  • Re-capture their interest

  • Get them to purchase

Recommended emails in this sequence: 2-3 emails

Optimum flow time: 3 days

Emails in this sequence

Email # 1: Notify customers

📩 Why this email

Notify your customers and inform them about the availability of a previously out-of-stock product, reigniting their interest and prompting them to make a purchase.

Email #2: Limited availability

📩 Why this email

If the customer hasn’t made the purchase, remind them of the limited availability of the product as a nudge to incite them to make the purchase.

⛔ Sequence exit

If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.

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Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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