What is a back-in-stock email sequence?
A back-in-stock email series is like a friendly reminder that you can send to your customers to let them know when a product that they wanted, which was previously out of stock, has been restocked. It can be a single email or a sequence of emails, with a discount or a reminder, so that the customers don't miss the chance to grab it when it's available.
🎯The goal of this sequence
Notify customers & prospects about the restock
Re-capture their interest
Get them to purchase
Recommended emails in this sequence: 2-3 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Notify customers
📩 Why this email
Notify your customers and inform them about the availability of a previously out-of-stock product, reigniting their interest and prompting them to make a purchase.
Email #2: Limited availability
📩 Why this email
If the customer hasn’t made the purchase, remind them of the limited availability of the product as a nudge to incite them to make the purchase.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.
Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.
Learn more about Mailmodo
