What is product recommendation email flow?
Since you work so hard to make customers aware of your eCommerce shop, it’s important to make the most out of it when they sign up. So, with product recommendation email flow, you try to get them to visit your website or app again, and make a purchase. You do this by making them aware of the different types of products/services you offer along with some UGC or reviews to show them how other people found your products helpful.
🎯 The goal of this sequence
Get your subscribers to visit your website or app
Make them aware of the different kinds of products you provide
Get them to make a purchase
Recommended emails in this sequence: 2-3 emails
Optimum flow time: 1 week
Emails in this sequence
Email # 1: Product recommendation
📩 Why this email
Suggest products to new users to get people to visit your website and buy from you. The products you suggest can be your store's bestsellers or products your visitors were already looking at. What you suggest is subjective to your business.
✅ Best practice
A/B test your product recommendation to see which one people like the most; it will help you send appropriate suggestions that get people to convert.
Also, read our guide on product recommendation emails to get more information on strategies, templates, and best practices.
Email # 2: Social proof
📩 Why this email
Since you have already sent them a social proof email showing how people felt about your brand in general, in this social proof email, you can make it more specific. Showcase customer reviews, user-generated content posted on social media, testimonials, etc., for the products you have shown in the previous email.
💼 Expert tip
"If you want to accelerate the decision-making process for visitors and turn them into new customers, nothing beats authentic and unbiased social proof. Combine the mentioned social proof elements (UGC, verified reviews, etc.) with a great offer, and you've got a winning combination."
-Dan Siepen, It's Fun Doing Marketing
Email # 3: Offer
📩 Why this email
If people have still not bought your product, it could be the pricing that's the issue. So, give an offer sitewide or for the few specific products you have recommended.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the post-purchase flow. If they haven't purchased by the end of the product recommendation flow, send them to the retention and engagement flows like the abandoned cart based on the event/trigger.
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