Product recommendation

Product recommendation email flow

What is Product recommendation email flow?

Product recommendation emails are typically sent to help lure customers back, drive more sales, and increase conversions. You can send these emails as a stand-alone sequence or with other email sequences (welcome + recommendations, win back + recommendations).

🎯 The goal of this sequence

  • Lure customers to visit your website or app

  • Get them to make a purchase or repeat a purchase

Recommended emails in this sequence: 2-3 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Product recommendation

📩 Why this email

Suggest products to new users to get people to visit your website and buy from you. The products you suggest can be your store's bestsellers or products your visitors were already looking at. What you suggest is subjective to your business.

Best practice

  • A/B test your product recommendation to see which one people like the most; it will help you send appropriate suggestions that get people to convert.

  • Also, read our guide on product recommendation emails to get more information on strategies, templates, and best practices.

Email # 2: Social proof

📩 Why this email

Show that your brand is credible to gain people's trust in your brand and get them to convert into customers. You can showcase customer reviews, user-generated content posted on social media, testimonials, etc. Provide an offer to get people to purchase and try the product themselves.

💼 Expert tip

"If you want to accelerate the decision-making process for visitors and turn them into new customers, nothing beats authentic and unbiased social proof. Combine the mentioned social proof elements (UGC, verified reviews, etc.) with a great offer, and you've got a winning combination."

-Dan Siepen, It's Fun Doing Marketing

Email # 3: Offer

📩 Why this email

If people have still not bought your product, it could be the pricing that's the issue. So, give an offer sitewide or on a few specific products you have recommended.

⛔ Sequence exit

Based on user actions, send them to the idle win-back, browse/cart abandonment, or feedback series.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

Automate emails
without the chaos

Create automation in minutes with Mailmodo's prebuilt journey

Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

This template is available on the following partner platforms to collaborate with your team

Create these on Mailmodo and start sending campaigns today

Other popular email flows

Related email templates you like

Need help to set up your lifecycle email flows?

Book a consultation call with us

mailmodo bulletin

All about email automations

Check out our in-depth curated guides on email automation to build better user journeys


A Beginner's Guide to Email Automation to Build Amazing Email Flows

Are you an email marketer who manually sends all your email campaigns (welcome, promotional, onboarding, etc.) to your subscribers?

~6 min read


A Complete Guide to Marketing Automation

Nowadays, business owners prioritize investments in marketing technologies as they attempt to fulfill rising expectations for personalization to improve the...

~8 min read


Automate your emails with Mailmodo's pre-built journeys

Automate time-based drip series, Track the reach of your automated campaigns, Drag and drop workflows with our visual builder

~5 min read