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Feedback email flow

Feedback email flow

One of the easiest ways to grow your business is to create an amazing product and customer experience. But you can only do that when you know where you are going wrong. Getting customer feedback will help you gain perspective on your product's good or bad qualities, brand image, buyer experience, etc., and how you can improve it. When you act on a customer’s feedback, it strengthens your relationship with them and builds loyalty.

🎯 The goal of this sequence

  • Get to know the buyer's experience

  • Find out your customer’s opinions on the product

  • Gather data that you can use to improve your product and brand

Recommended emails in this sequence: 2 emails

Optimum flow time: 3 days

Emails in this sequence

Email # 1: Feedback email

📩 Why this email

In the feedback email, ask people about the product, their experience, and how you can improve it.

Best practices

  • Send this email after a few weeks for products that take time to use and see results.

  • Send interactive emails such that people submit their feedback within the email itself. Check out how this works.

Email # 2: Feedback redressal

📩 Why this email

If they responded, send an email acknowledging their feedback and outlining your plan to work on it. This email has to be customized by your customer support team member.

⛔ Sequence exit

Based on user actions, send them to the product refill, upsell/cross-sell or idle win-back series.

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