Feedback Email Series for E-commerce and D2C Brands


Emails that gather qualitative information, or data that helps in improving product reliability and enhances the buying experience for customers, are feedback emails.

Table of Content

Why should you send feedback emails?

Through feedback emails, you can find out what your customers like the most and the least about your service and your products. They help customers understand that you prioritize their opinions and consider using their valuable inputs to improve your buyer’s experience.

Strategy for crafting a feedback email

If you want to craft a feedback email that will help you collect sizeable feedback, use the following tips –

When to send

You can send a feedback email:

  1. Immediately when a customer makes a purchase.

  2. 2-3 days after making a purchase/ delivery of the products.

To do's

Ensure that you take care of the following in your feedback email –

  • Time Taken: Let your customers know how long it will take them to complete the feedback form. This incentivizes them to answer as it helps them understand the process will not require a time-consuming commitment.

  • Include Subject Lines: Use relevant words to make your customer feel welcome and understand that their inputs are invaluable for this feedback.

Giveaway: Ready to Use Feedback Email Template

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Giveaway: Ready to Use Feedback Email Follow up Template

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How to use this Feedback Email for your e-commerce & D2C brands

As a part of the lifecycle email template and email series, we will share guides, best practices, and ideas behind implementing this for your e-commerce store. These templates and series are designed to help you achieve the maximum benefits of email marketing with minimum effort.

4 steps to lifecycle marketing for your e-commerce brand:

  1. To access these templates sign up with Mailmodo.
  2. Customize the template quickly in under 120 seconds.
  3. Add your sender email and domain
  4. Start sending AMP emails to your consumers and build brand loyalty and higher sales.

In case you are a Shopify user you can use Shopify store integration with Mailmodo to build on this email series.

Takeaways: Feedback Email Best Practices

  • Personalize: To increase your chances of receiving a response, address the feedback email directly to the recipient.

  • Help the Customer Understand: Reveal to the customer why you are seeking inputs, and what you intend on doing on receiving such information. Tell them how the results will benefit them directly.

  • CTA: This may involve linking the feedback email to an external survey, form, or link to answer questions. Direct your customers specifically to receive their feedback.

  • Offer Incentives: Give your customers an incentive; for example – 10% off on the next purchase if they complete the feedback form.

  • Thank Your Customers: Once the feedback is complete, send your customers a quick thank you note and let them know their inputs are appreciated and will help in improving experiences.

Use interactive feedback emails for building better customer relationships

Mailmodo’s AMP emails are the perfect solution to creating feedback emails. Dynamic feedback forms will help you extract the right quality of data from your customers and exponentially improve your services.

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