What is a milestone email sequence?
A milestone email sequence is meant to help engage your customers by celebrating significant moments, such as anniversaries or birthdays, by sending them personalized emails with exclusive rewards.
🎯The goal of this sequence
Keep in touch with customers
Get them to repurchase
Cultivate loyalty
Recommended emails in this sequence: 2-3 emails
Optimum flow time: 3 days
Emails in this sequence
Email # 1: Celebration email
📩 Why this email
Send this on the milestone day and attach an exclusive offer to make them feel special. For example, you can send out a birthday email template to your customers to wish them and also attach an exclusive offer that’s available only on their birthday.
Email # 2: Follow up email
📩 Why this email
Follow up with your customers and ask them if they had a great birthday or anniversary. If they have made a purchase using their milestone discount, you can also give them a coupon code as a part of a referral program to celebrate the special occasion with their loved ones.
✅ Best practice
Create an interactive referral program inside the email to make it easier for your customers to refer their loved ones. Read our guide to learn how to create a referral program inside your emails.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.
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