Re-engagement Email Series for E-commerce and D2C Brands

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Written by:Aquibur Rahman


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Is your e-commerce business facing a loss of subscribers? Are the once-active customers leaving your online shop never to return? You need a win-back email series to fix this churn if your answer is yes.

Win-back or re-engagement emails can help you retain customers. This guide will discuss how to write effective win-back emails and templates to use.

Table of contents

What is Re-engagement Email?

Re-engagement emails are a marketing strategy to reconnect with inactive subscribers. These emails remind the subscribers of your brand's value proposition, offer incentives, and encourage action. They help improve engagement rates and keep your email list healthy.

Why should you send Re-engagement emails?

Re-engagement emails help win back subscribers that have been dormant and are not browsing through your e-commerce store.

You need to create and send purposeful win-back or re-engagement emails to fix this. Read how our client Stratzy re-engaged 342 lost app users with 1 email campaign.

Strategy for crafting a re-engagement email

To create a successful win-back email campaign, you need to look into the following factors:

• When to send

Measuring purchase latency or analyzing the periods between purchases is one way to measure customers that are about to churn. The idea is to target customers with win-back emails when their engagement reduces.

At this stage, win-back emails will help you re-engage customers and increase the association of their life cycle with your business. To win subscribers back, set up a win-back email automation sequence comprising 3-4 emails spaced 24-72 hours apart from each other.

Email 1: Let your customer know that you’ve noticed they’ve been gone. Your email could include product recommendations based on past browsing behavior and purchases.

Email 2: Get customer feedback. If you think the latency period is high and there’s a reason why your customer isn’t making a purchase, ask them. This will help you solve their problem.

Email 3: Offer incentives to your customers to entice them to take action.

Use this churn prevention email automation sequence to engage and prevent customer churn.

Get this pre-send checklist to hit send with confidence

An interactive checklist to send error-free emails

• What to write

1. Compelling subject line

The main goal behind a win-back email is to make your customer feel esteemed and valued. Use this to craft strong subject lines that appeal to your customers emotionally positively.

For example, “We Miss You or Haven’t Heard From You,” or “Lisa, Where Have you Been?”

2. Write impactful content

While a win-back email needs a strong subject line, it also requires quality content. A good subject line will get your recipient to open the email, but good quality content lets users take action. A great way to create good content is to be honest, and helpful.

3. Appeal to recipients

To ensure the effectiveness of your win-back emails, segment your email list. Send emails that are most relevant and appeal to the target users.

Ready-to-use re-engagement email template

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Ready-to-use re-engagement follow-up email template

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How to use this re-engagement email for e-commerce & D2C brands

These templates are designed to help you achieve the maximum benefits of email marketing.

4 steps to lifecycle marketing for your e-commerce brand:

  1. To access these templates, sign up with Mailmodo.

  2. Customize the template quickly in under 120 seconds.

  3. Add your sender email and domain.

  4. Start sending AMP emails to your consumers and build brand loyalty and higher sales.

If you are a Shopify user, you can use Shopify store integration with Mailmodo to build on this email series.

Re-engagement email best practices

Ready to save subscribers? Follow these best practices to keep a hygienic subscriber list.

✅ Get people involved

Ask your subscribers what they think. One of the most effective ways of winning users back is by displaying genuine interest in how they feel or think.

For example, if you want to change an aspect of your branding or your store, ask your subscribers how they feel about the change.

✅A/B testing

Continuing A/B testing is a great way to understand which win-back email campaigns work for you. Choose different content, timings, and subject line variations to derive the best results.

✅Clear out dormant subscribers

Once you’ve considered the above, start clearing out subscribers based on those that cease to be responsive. You can filter such subscribers by:

  1. Segmenting your mailing list. For example, lose subscribers who haven’t opened your emails in the last 120 days.

  2. Create autoresponders. To win subscribers back, only send them win-back emails until they become responsive, or remove them from your mailing list altogether.

Win-back inactive subscribers and improve customer retention with interactive emails

Mailmodo focuses on optimizing conversion rates and increasing customer retention for e-commerce brands. To make your subscriber base healthier, create a win-back email campaign series with Mailmodo.

Get a sample AMP email in your inbox

Experience the power of interactivity right now

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

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CEO at Mailmodo

Aquibur is the CEO and co-founder of Mailmodo. He's helped various tech companies set up their email marketing infrastructure. His work has appeared in the Search Engine Journal and Martech Zone.

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