What is a Churned email sequence?
This is an email sequence you can send to customers who have churned.
🎯 The goal of this sequence
Collect feedback to know why the user churned. Create an opportunity to re-engage with them in the future.
Recommended emails in this sequence: 2 emails
Optimum flow time: 3-4 days
Emails in this sequence
Email # 1: Feedback email
📩 Why this email
Ask for reasons of churn: offer an array of reasons or text input. Ask how their overall experience with your product has been. And, finally, ask what you could have done better or differently.
💼 Expert tip
"Send this email from a Founder/CEO’s account to encourage candid feedback and show your users that you care."
-Aishwarya Hariharan, Slintel
Email # 2: Keep in touch
📩 Why this email
Share how you plan to incorporate the feedback. Ask to stay in touch through quarterly/sporadic product or company updates.
✅ Best practice
You can ask about their preference at this point so they don’t unsubscribe due to unnecessary mailing.
⛔ Sequence exit
Remove the users from marketing email lists.
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