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Churned Email

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This is an email sequence you can send to customers who have churned.

🎯 The goal of this sequence

Collect feedback to know why the user churned. Create an opportunity to re-engage with them in the future.

Recommended emails in this sequence: 2 emails

Optimum flow time: 3-4 days

Emails in this sequence

Email # 1: Feedback email

📩 Why this email

Ask for reasons to churn: offer an array of reasons or text input. Ask how their overall experience with your product has been. And, finally, ask what you could have done better or differently.

💼 Expert tip

"Send this email from a Founder/CEO’s account to encourage candid feedback and show your users that you care."

-Aishwarya Hariharan, Slintel

Email # 2: Keep in touch

📩 Why this email

Share how you plan to incorporate the feedback. Ask to stay in touch through quarterly/sporadic product or company updates.

Best practice

You can ask about their preference at this point so they don’t unsubscribe due to unnecessary mailing.

⛔ Sequence exit

Remove the users from marketing email lists.

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