Customer Engagement

Customer Engagement Flow

What is a customer engagement sequence?

The customer engagement sequence contains emails that can be sent in no particular order to stay in touch with your customers and keep them up to date with what your company has been working on.

🎯 The goal of this sequence

  • Brand recall and relationship-building

  • Keeping the customers engaged

Recommended emails in this sequence: 2-3 emails

Optimum flow time: Quarterly or once in two months.

Emails in this sequence

Email # 1: Helpful resources

📩 Why this email

Provide your customers with some of your latest resources (ebooks, reports, etc.) that they might find helpful. If you already know their pain points, then send them relevant resources accordingly.

Email # 2: Webinar/event Invites

📩 Why this email

Invite your customers to join any upcoming webinars or events you host, as they might find it helpful for them.

Email # 3: New feature/product update

📩 Why this email

Inform your customers about your new features and explain how it works in a regular monthly product update email. Show how people can use your new feature to solve their pain points, which they couldn't do before.

⛔ Sequence exit

Keep sending them this flow every few months to keep in touch. However, if you identify people as churn risk, send them to the churn prevention flow.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

Automate emails
without the chaos

Create automation in minutes with Mailmodo's prebuilt journey

Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

Other popular email flows

Related email templates you like

Need help to set up your lifecycle email flows?

Book a consultation call with us

mailmodo bulletin

All about email automations

Check out our in-depth curated guides on email automation to build better user journeys


A Beginner's Guide to Email Automation to Build Amazing Email Flows

Are you an email marketer who manually sends all your email campaigns (welcome, promotional, onboarding, etc.) to your subscribers?

~6 min read


A Complete Guide to Marketing Automation

Nowadays, business owners prioritize investments in marketing technologies as they attempt to fulfill rising expectations for personalization to improve the...

~8 min read


Automate your emails with Mailmodo's pre-built journeys

Automate time-based drip series, Track the reach of your automated campaigns, Drag and drop workflows with our visual builder

~5 min read