Lead magnet email sequence

Resource download or lead magnet email series.png

What is lead magnet email series?

The lead magnet email series is the sequence of emails you send to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc).

🎯 The goal of this sequence

  • Share the resource they signed up for

  • Nudge them to book a demo or sign up for a free trial

Recommended emails in this sequence: 4-5 emails

Optimal flow time: 1 week

Emails in this sequence

Email # 1: Resource giveaway

📩 Why this email

Share the resources your audience signed up for immediately before your audience gets distracted.

💼 Expert tip

"After sending them the resource, have an exit condition wherein if the lead has previously gotten a marketing email from you in the last 30 emails, you can remove them from this lead magnet nurture sequence."

-Siddharth Sharma

Email # 2: Ask for feedback

📩 Why this email

Ask for feedback or suggestions to make it better. If your audience hasn’t checked it out yet, they might now. Alternatively, you could also ask to share with a friend or on social media.

💡 Recommendation

You can make sharing feedback easier with interactive feedback forms. Check out how it works.

Email # 3: Value-benefits

📩 Why this email

If a user has downloaded a particular resource, you know their pain point or existing problem. Talk about how your offering can solve it for them. Nudge a demo booking if it is a direct solution. Offer them a consultation with experts if it helps.

Best practice

Share only relevant features and pain points instead of the generic sales pitch for better results.

Email # 4: Final nudge

📩 Why this email

Prompt people to try out your product by creating a sense of urgency by extending a limited period offer or a discount.

⛔ Sequence exit

After completing the flow, send them to the lead nurture flow. However, if they have signed up, take them to welcome, freemium or self-serve onboarding based on your brand needs.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

Automate emails
without the chaos

Create automation in minutes with Mailmodo's prebuilt journey

Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

Other popular email flows

Related email templates you like

Need help to set up your lifecycle email flows?

Book a consultation call with us

mailmodo bulletin

All about email automations

Check out our in-depth curated guides on email automation to build better user journeys


A Beginner's Guide to Email Automation to Build Amazing Email Flows

Are you an email marketer who manually sends all your email campaigns (welcome, promotional, onboarding, etc.) to your subscribers?

~6 min read


A Complete Guide to Marketing Automation

Nowadays, business owners prioritize investments in marketing technologies as they attempt to fulfill rising expectations for personalization to improve the...

~8 min read


Automate your emails with Mailmodo's pre-built journeys

Automate time-based drip series, Track the reach of your automated campaigns, Drag and drop workflows with our visual builder

~5 min read