What is lead magnet email series?
The lead magnet email series is the sequence of emails you send to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc).
🎯 The goal of this sequence
Share the resource they signed up for
Nudge them to book a demo or sign up for a free trial
Recommended emails in this sequence: 4-5 emails
Optimal flow time: 1 week
Emails in this sequence
- Email # 1: Resource giveaway
- Email # 2: Ask for feedback
- Email # 3: Value-benefits
- Email # 4: Final nudge
Email # 1: Resource giveaway
📩 Why this email
Share the resources your audience signed up for immediately before your audience gets distracted.
💼 Expert tip
"After sending them the resource, have an exit condition wherein if the lead has previously gotten a marketing email from you in the last 30 emails, you can remove them from this lead magnet nurture sequence."
Email # 2: Ask for feedback
📩 Why this email
Ask for feedback or suggestions to make it better. If your audience hasn’t checked it out yet, they might now. Alternatively, you could also ask to share with a friend or on social media.
💡 Recommendation
You can make sharing feedback easier with interactive feedback forms. Check out how it works.
Email # 3: Value-benefits
📩 Why this email
If a user has downloaded a particular resource, you know their pain point or existing problem. Talk about how your offering can solve it for them. Nudge a demo booking if it is a direct solution. Offer them a consultation with experts if it helps.
✅ Best practice
Share only relevant features and pain points instead of the generic sales pitch for better results.
Email # 4: Final nudge
📩 Why this email
Prompt people to try out your product by creating a sense of urgency by extending a limited period offer or a discount.
⛔ Sequence exit
After completing the flow, send them to the lead nurture flow. However, if they have signed up, take them to welcome, freemium or self-serve onboarding based on your brand needs.
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