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Lead Magnet Email Sequence

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The lead magnet email series is the sequence of emails you send to people who have signed up to get your lead magnet (e-book, white paper, checklist, etc).

🎯 The goal of this sequence

  • Share the resource they signed up for

  • Nudge them to book a demo or sign up for a free trial

Recommended emails in this sequence: 3-4 emails

Optimal flow time: 4-5 days

Emails in this sequence

Email # 1: Resource giveaway

📩 Why this email

Share the resources your audience signed up for immediately before your audience gets distracted.

💼 Expert tip

"After sending them the resource, have an exit condition wherein if the lead has previously gotten a marketing email from you in the last 30 emails, you can remove them from this lead magnet nurture sequence."

-Siddharth Sharma

Email # 2: Ask for feedback

📩 Why this email

Ask for feedback or suggestions to make it better. If your audience hasn’t checked it out yet, they might now. Alternatively, you could also ask to share with a friend or on social media.

💡 Recommendation

You can make sharing feedback easier with interactive feedback forms. Check out how it works.

Email # 3: Value-benefits

📩 Why this email

If a user has downloaded a particular resource, you know their pain point or existing problem. Talk about how your offering can solve it for them. Nudge a demo booking if it is a direct solution. Offer them a consultation with experts if it helps.

✅ Best practice

Share only relevant features and pain points instead of the generic sales pitch for better results.

Email # 4: Final nudge

📩 Why this email

Prompt people to try out your product by creating a sense of urgency by extending a limited period offer or a discount.

✅ Best practice

Mention how they can reach you or benefit from this later, should the need arise.

⛔ Sequence exit

Based on user actions (or inaction), send them to lead nurture, cold nurture, onboarding, or sales funnel.

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