9 AI Tools for Small Businesses to Make Teams More Efficient

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Written by:Mahima Dua


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Are you tired of spending countless hours on repetitive tasks and processes? Do you wish you had access to cutting-edge technology to help you attain a competitive edge? Well, here are the top AI tools for small businesses in 2023. From marketing to accounting and finance, these affordable and efficient tools can aid you in completing hours of work in just minutes.

Table of contents

Top 9 AI tools for small businesses

When choosing the top AI tools for small businesses, it's important to consider specific goals, ease of use, cost, and reliability and security. By keeping these factors in mind, you can identify the AI tools that will be most beneficial for your business.


AI tools can help small businesses create the content that resonates with the audience and beat the algorithms. is one such tool that uses natural language processing (NLP) and machine learning algorithms for improving the effectiveness of their written content. It also checks the clarity, coherence, and content engagement, and provides suggestions accordingly.

It mainly helps in writing the positive replies and email copies faster. Furthermore, managers can draft blog posts, product descriptions, social media posts and more.

AI in content marketing can change the game altogether!

Key features

  • Content optimization
  • Suggests personalized intros and shows prospect data
  • Fixes the email copies
  • Provides data-backed insights
  • Integration with know CMS - WordPress and HubSpot

2. MarketMuse

MarketMuse facilitates automating the content audits that used to take hours, or even days. It further removes the subjectivity and highlights what's working and what's not!

It helps in creating content plans quickly while providing page-level, site-level and SERP insights at the fingertips. Also, the marketers can gain authority and own the topic by understanding which topics to include based upon the ranking difficulty.

Key features

  • On page optimization
  • Domain analysis
  • Automated ROI and traffic projections
  • Content inventories and research workflows
  • AI generated content briefs at scale

3. Phrasee

This AI powered tool uses natural language generation and machine learning algorithms to generate subject lines, body text, and other elements of email marketing campaigns. Small businesses can optimize email copies for improving engagement rates With Phrasee.

Key features

  • Automated Experimentation - A/B/N Testing
  • Dynamic Optimization (for email, push and SMS)
  • Drives more clicks and conversions
  • Language insights and performance reporting

With the help of AI for small business marketing, leaders can automate many aspects including, email campaigns , scheduling social media posts and more. Also, they can track customer interactions to understand behavioral patterns

4. Crystal Knows

This conversational tool uses personality AI to identify the personality type online and customize messaging catering to their needs based on customer insights. Crystal Knows detects the behavior patterns by analyzing the publicly available data including, text responses and other attributes.

Key features

  • Personality insights (Like, values and preferences.)
  • Communication suggestions (Tone of voice, choice of words and other tactics.)
  • Email integration
  • Team collaboration
  • Customizing outreach messages

5. InsideSales

This is an AI-powered sales acceleration platform that uses predictive analytics for classifying leads. InsideSales can automate many aspects of the sales process, such as lead prioritization, email follow-up, and appointment setting.

Key features

  • Analyzes customer data
  • Provides real time insights
  • Identifies most promising leads
  • Effective messaging
  • Focuses upon building relationships and closing deals

6. Zia by Zoho CRM

Zia is an AI-powered sales assistant (Zia) developed by Zoho CRM. It aids the sales teams by automating manual entry of leads data, lead scoring, and sales forecasting processes.

Key features

  • Lead scoring, lead qualification & lead nurturing
  • Data enrichment
  • Sales prediction
  • Voice assistant
  • Workflow automation - data entry, follow-up emails and lead assignment

Zia can be integrated with a business's websites, social media pages and emails to answer customer's queries and provide support. Also, small business owners can schedule appointments, manage calendars and generate reports on business performance, sales trends and customer behavior.

7. Sniper AI

AI-powered HR management tools help small businesses automate HR tasks and gain useful insights into employee engagement levels, satisfaction, and performance metrics. Natural language processing simplifies resume screening, candidate selection, and scheduling interviews.

Sniper AI is one such recruitment tool that uses machine learning to match candidates' CVs with the job descriptions. It ensures speed and accuracy to show the best match at the top!

Sniper AI integrates with the existing applicant tracking systems. According to G2 , It is said to expedite the time to hire by 35% while ensuring the drop-off rate is ~0%. This substantially reduces the cost of hiring(between 15%-35%).

Key features

  • Decreased hiring cost & time
  • Improves recruiter productivity
  • Custom dashboards
  • Advanced reporting
  • Real-time alerts

8. ChatGPT

One of the main strengths of GPT-4 is its versatility. It can be used to create conversational interfaces and chatbots that can answer questions, provide recommendations, and assist with tasks. It can also be used to generate natural language content such as articles, stories, and even code.

Another key advantage of GPT-4 is its potential for personalized assistance. By analyzing large amounts of data and learning from user interactions, GPT-3 can provide tailored responses and recommendations to individual users. This makes it a powerful tool for improving customer service, enhancing learning experiences, and even assisting with medical diagnoses.

Key features

  • Virtual assistant
  • Chatbot
  • Writing and editing assistance
  • Language translation and interpretation
  • Image and video captioning
  • Text summarization and paraphrasing
  • Chat-based games and simulations
  • Virtual voice-activated assistant


DALL-E represents a major breakthrough in generative AI, as it allows users to easily create high-quality images without requiring advanced technical skills or expensive software. It can be used in a variety of ways, such as generating product images for e-commerce websites or creating illustrations for news articles and social media posts.

DALL-E can also be used by designers, artists, and marketers to create visual assets for various purposes, such as advertising campaigns, social media content, and blog posts.

Key features

  • Generates high-quality images from text
  • Combines multiple objects in a single image
  • Generates images in various styles
  • 3D model generation
  • Video game avatars and visual effects
  • Augmented and virtual reality applications
  • Fashion design and visual merchandising
  • Concept art for animation and video games
  • Custom illustrations and graphics for publications

Benefits of AI tools for small businesses

Content Marketing & Sales HR Management Accounting & Finance
Personalized content Quality leads Improved candidate experience Accuracy
Automated keyword research, content creation & social media management Enhanced customer insights Better talent acquisition Real-time reporting
Higher search rankings & increased visibility Automated lead qualification & follow-ups Enhanced employee engagement Cost-effectiveness
Analyzing user behavior & predicting future trends Higher engagement & conversion rates Cost & time saving Increased security
Cost effectiveness Better targeting based upon browsing activity, demographics etc. Data-driven decision making Scalability

Wrap up

In conclusion, these AI tools for small businesses would pave the way to success. With continuous advancements, the potential for further innovation and integration of AI tools into various business processes is enormous. AI tools have become indispensable for business operations. It would be wise to embrace emerging technology to ace the competition in the market.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

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Mahima Dua

Content Manager at Mailmodo

With over two years of experience in the field, Mahima knows how to craft compelling and effective email campaigns that engage subscribers and drive conversions. She's an expert in creating attention-grabbing subject lines, crafting persuasive copy, and optimizing emails for maximum impact.

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