Email marketing is one of the most cost-effective ways to reach your target audience. It allows you to save massive amounts of money and build long-lasting customer relationships. If your email marketing campaigns are not fetching you the desired results, you’re doing something wrong. This guide has 14 best tried and tested email marketing tips that you can use to enhance your email marketing game.
Table of Contents
- 1. Build a robust email community
- 2. Set email marketing OKRs
- 3. Segment your audience
- 4. Write engaging subject lines
- 5. Hyper-personalize your emails
- 6. Keep your emails short and simple
- 7. Use AMP emails for active engagement
- 8. Use AI
- 9. Perform A/B testing
- 10. Use email design best practices
- 11. Use email automation tools
- 12. Always use a compelling call to action (CTA)
- 13. Put a clear unsubscribe button in your email
- 14. Boost conversions with creative emails
- 15. Use an ESP that fits your needs
15 Best email marketing tips to boost sales
This guide covers tips on everything from building an email list to the unsubscribe button visibility. Here are the 15 best email marketing tips to use in 2023.
1. Build a robust email community
You must have sufficient email subscribers to run successful email campaigns. We recommend creating lead magnets like webinars, whitepapers, infographics, guides, e-books, and checklists. Lead magnets influence readers to give you their email addresses and first-party data.
In this way, you can educate your readers and build brand market awareness and expertise. After building an email list, you can show your product or services in emails, nurture your leads, and convert them into buyers. Unlike social media, using email lists, you can never lose your subscribers' information and selling prospects.
💡 Related guide: What Is an Email List and How Can You Build it From Scratch
2. Set email marketing OKRs
You can only succeed if you have clear marketing goals. In email marketing, Objectives and key results (OKRs) can help you think clearly. When you have defined your OKRs, you can align your email marketing strategy to achieve them. The best thing is that OKRs are more flexible than Key Performance Indicators (KPIs).
For instance, you have an OKR that states, "You must grow your email list by 10% in quarter 1 (Q1)." Knowing this OKR can create an actionable plan to achieve your key results. That's how you can stay relevant for the long term.
3. Segment your audience
Email segmentation can be your one-stop solution to get the best engagement. Use email marketing tools to segment audiences based on attributes like location, demographics, past purchases and buyer journey.
When you understand your customers' needs and preferences, you can create better email content for a sustainable relationship. Since building email lists is a complex process, you can use email marketing software for quicker results.
4. Write engaging subject lines
Your email's subject line determines whether it will be marked as spam—47% of users open emails after reading the subject line. On the other hand, 69% of email recipients mark email as spam if they find a non-interesting subject line.
Subject lines help your emails stand out in customers' inboxes. However, writing unique subject lines is not easy. Therefore, you can use AI tools to generate subject lines or you can ask for professional help from writing services by EssayWriter. To create engaging subject lines, you can use hooking language, personalize them, keep them simple or implement many best practices.
💡 Related guide: How to Craft Email Subject Lines to Skyrocket Email Open Rates
5. Hyper-personalize your emails
Hyper-personalization is the advanced form of personalization that uses artificial intelligence and advanced data analytics.With hyper-personalization, you can analyze real-time consumer data to send recipients personalized offers, advertisements and recommend products and services.
For instance, an eCommerce website can access your purchasing history, wishlist, cart items, name, gender, age and location and use product recommendation engines to analyze data and predict users' liking. They also use predictive analytics to predict future customer behavior and preferences.
💡 Related guide: Elevate Engagement With Hyper-Personalized Email Marketing
6. Keep your emails short and simple
The KISS (Keep it short and simple) is the backbone of personal interactions. Using jargon and long-form texts never helps convey clear messages. Your email content should be concise and to the point.
You can even follow one of the content frameworks to keep your email content on point. Some frameworks that you can use are
- PAS(Problem, Agitate, Solution)
- FAB(Features, Advantages, Benefits)
- AIDA (Attention, Interest, Desire, Action)
- 4Ps (Picture, Promise, Prove, Push)
7. Use AMP emails for active engagement
You can add interactive and dynamic content to your email. It allows you to include forms, image carousels, and real-time updates for highly engaging emails.
With AMP, you can gamify your emails by adding quizzes and games. Here's how it happens: Email marketing tools get you comprehensive insights. You use that data to understand your audience. Once you know your audience, you create concise, gamified emails with a clear CTA. In this way, you can showcase your products and engage customers.
For instance, you can add Wordle to your emails or create a discount offer.
8. Use AI
Artificial intelligence (AI) can help you understand your audience better. You can incorporate AI-powered email marketing tools to get the insights you need. Besides metrics, AI has become a creative venue for generating engaging CTAs and subject lines, as discussed above.
You can use email analytics software or Google Analytics and see what works best. Pick the one that helps you improve your essential metrics like open rates, click rates, unsubscribing rates etc. Besides, you can also segment your audience and personalize content for better insights using AI.
Read our related guide on how you can use AI in email marketing.
💡 Related guide: 8 Ways to Leverage AI in Email Marketing For Better Campaigns
9. Perform A/B testing
In A/B testing, we trial-run different copies for the same email campaign within our audience. Then, we determine which copy produces the best results and improve our email marketing metrics. Once we have the winning copy, we optimize our email campaigns for improved results.
We determine the winner's copy based on open rates, Click-through rates (CTR), ROI, forwards, complaints, conversions and unsubscribe rates. A/B testing will give you a heads up on any rendering issues that might come up so that you can fix them before your emails are sent out.
10. Use email design best practices
With an average attention span of 8.25 seconds, designing an attention-grabbing email is not easy.
You must ensure that your emails have easy-to-navigate layouts, clear visible fonts, and interactive and appealing visual elements. You can also use HTML tags for formatting and maintaining color contrast and consistency.
Here are few email design tips:
Your emails should use a single column
Keep your content short and simple
Create an actionable CTA button
Use better color combinations
Use only bulletproof buttons
Furthermore, you can use our email design guide for enhanced results.
11. Use email automation tools
Email automation tools help you create more personalized, targeted, and efficient emails and save time in the process. You can nurture leads, improve customer engagement and generate revenue while saving time and business resources.
From automating email sequences to regulation compliance, email automation tools can re-ignite your dead business. You can experiment with your email content, track performance, set up drip campaigns or integrate with CRM (Customer relationship management) systems. Email automation ensures quick and efficient performance.
12. Always use a compelling call to action (CTA)
While designing an email template, you can add a text, phrase or button urging readers to buy your product, download a template, book an event, read your how-to guide, etc. as your CTA. Your CTA should be clear and attractive. It should also reflect the action that it is going to perform.
Some examples of good CTA are "Buy now," "Enter your email address," "Download now," and "Book your appointment."
13. Put a clear unsubscribe button in your email
Some email recipients might want to stop getting emails from the sender. But, they can't find a clear unsubscribe button, leading to negative customer experience. It affects trust, damages the brand's image, and may cause legal issues.
Hence, you must respect the recipient's preferences, whether they are your full-time clients or not. By implementing these practices, you can improve brand image, audience trust, email deliverability and better relationships with customers.
So it is ideal that the unsubscribe option is clearly visible and can be found easily in case a recipient wants to stop receiving emails from you.
14. Boost conversions with creative emails
To enhance your email marketing strategy, consider tackling cart abandonment with a creative twist. Craft engaging emails that playfully remind customers of their forgotten items, turning the usual shopping cart into a virtual "social wall." This unique approach not only captivates your audience but also contributes to driving sales and helping you achieve your marketing goals more effectively.
15. Use an ESP that fits your needs
Handling the various aspects of email marketing campaigns can be overwhelming. It is preferable to use an email marketing software that provides you with solutions and makes the management of your email marketing campaigns easier. It is also important to see if the features offered by the ESP align well with your specific business needs. While choosing one for your business, it is also important to consider your marketing budget.
If you're looking for an all-in-one email marketing platform that won't break the bank, try Mailmodo. It contains various features that can considerably help your business, all at an affordable price.
Mailmodo can help businesses create engaging, interactive emails using Google's AMP framework.
Here are the key reasons why you should use Mailmodo:
Interactive emails: You can design engaging emails using its pre-built widgets or templates.
Better user management: You can import contacts from various sources, manage them, and segment them based on specifications.
Easy campaign management: One can automate campaigns, personalize customer journeys, and implement A/B testing for best results.
Complete insights: You can get detailed reports that help in quicker decision-making.
AI subject line generator: It offers an AI-powered subject line generator.
Competitive pricing: The plans offered by Mailmodo are highly competitive for the features it offers compared to other ESPs.
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.