mailmodo-hamburger

10 Surprising Ecommerce SMS Marketing Statistics

BySakshi Chandwani

Share

Linkedin logo
Twitter logo
copy link
Facebook logo
Whatsapp logo
Pinterest logo
mail logo

Businesses are constantly evolving their marketing strategies to stay ahead of the competition and reach their target audience more effectively. One marketing channel that has gained immense popularity in recent years is SMS marketing. With the prevalence of mobile phones and text messaging, businesses have recognized the potential of reaching their customers directly through SMS. In this blog, we will delve into some surprising ecommerce SMS marketing statistics, highlighting its effectiveness and impact on customer engagement and business growth.

Table of Contents

How do we collect these statistics?

Before we examine the statistics, it is important to understand how they are gathered. The statistics mentioned in this blog are derived from various reliable sources, such as Startupbonsai and many more.

10 ecommerce SMS marketing statistics

Let's dive into the 10 surprising ecommerce SMS marketing statistics that will showcase the power of this marketing channel:

  1. Marketers attribute 12.8% of online revenue to SMS and anticipate this will grow to 17.4% [Source: Drip]
  2. The average open rate for SMS is 95%. [Source: Drip]
  3. Ecommerce and retail companies generate $71 for every dollar they spend on SMS marketing [Source: Drip]
  4. Ecommerce brands sent 62.3% more SMS messages in 2022 than the year before. [Source: Statupbonsai]
  5. 91% of consumers are subscribed to at least one SMS marketing program. [Source: Statupbonsai]
  6. 73% of consumers have bought something marketed to them via SMS. [Source: Statupbonsai]
  7. SMS is the consumer’s second-favorite brand communication channel after email. [Source: Statupbonsai]
  8. 83% of brands that use SMS marketing started using AI this year. [Source: Statupbonsai]
  9. 81% of brands have used generative AI tools like ChatGPT to write their SMS messages. [Source: Statupbonsai]
  10. In 2020, 39% of businesses used text messaging to communicate with customers. As it breaks down, 21% used it for B2B communications, 42% used SMS for B2C communications, and 37% used SMS for both. [Source: Readycloud]

Conclusion

In conclusion, these statistics highlight the significant impact of SMS marketing on ecommerce businesses. With open rates as high as 98% and response rates outperforming other marketing channels, it's clear that incorporating SMS into your marketing strategy can be a game-changer. Personalized and timely messages have proven to drive engagement and conversions, making SMS an effective tool for customer retention and loyalty. Don't miss out on this opportunity to boost your ecommerce business and start implementing SMS marketing today.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

Group_102411_1fd1b38156

Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.

Transactional_email_within_your_marketing_plan_0532bc94ee

Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.

support_820ceb7ecf

Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

Was this post useful?

Get 3X conversions
with interactive emails

Check.svg

Create & send interactive emails without coding

Check.svg

Put revenue on auto-pilot with pre-built journeys

Check.svg

Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

Frame_1110165681_3_b26b1a7573
Group_1110165532_1_bf39ce18b3
Ellipse_Gradientbottom_Bg
Ellipse_Gradientbottom_Top
gradient_Right