5 Best April Newsletter Ideas to Make Spring Special

ByFalak Preet Kaur


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April is the perfect time to freshen up your newsletters and captivate your readers with engaging content. As April is the month of Ramadan and Easter, you can engage with your audience to the fullest with your newsletters. This guide explores various April newsletter ideas to work on this Spring season.

Table of contents

Special days in April

April has many special days, like World Health Day, Dance Day, and more. You can create a newsletter for your niche/industry on any relevant day. Here's the list:

Event Date
Ramadan March-April
Easter March-April
April Fool's Day 1st April
World Autism Awareness Day 2nd April
World Health Day 7th April
World Heritage Day 18th April
World Earth Day 22nd April
International Dance Day 29th April

5 April newsletter ideas to try this spring

Ramadan and Easter are the highlights of April. You should start to send newsletters in March and continue till April. Apart from that, there are several spring newsletter ideas that you can work on during April.

1. Plan an Easter game

Type: Newsletter

Best for: B2C, D2C

During April, you can plan a game like an Easter egg hunt on your website/app and inform your customers about the same in your April newsletter. You can gamify your emails with interactive emails so your customers can play games in the email itself. You can also offer discounts or gift cards as a reward for engaging with your emails.

Here's an example of this type of newsletter:


Source: Brevo

To try gamification in your newsletter, try out this Mailmodo Whack-A-Mole template.

2. Send discount emails for Ramadan and Easter

Type: Campaign

Best for: B2C, D2C

Festive months like April are the best time to boost your sales. Especially Ramadan and Easter, where you can send discount emails related to the respective festival. You can make these festive emails special by sending them a week before so customers can receive the package before the festival.

Try out this Ramadan email template to offer promotions and discounts to your customers.

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Type: Campaign

Best for: B2C, D2C

As April arrives and summer is approaching, it's the best time to feature summer-related products in your newsletter. For example, if you are an apparel store, you can feature your newest summer collection and link to your website in your newsletter to get more sales. Here is an example of this type of newsletter:


Here's a sample newsletter template to try out this idea.

4. Promote sustainability

Type: Newsletter/Campaign

Best for: B2B, B2C, D2C

As World Earth Day falls on 24 April, you can utilize this day to spread awareness about sustainability. If you already have Eco-friendly, sustainable or vegan-friendly products, that's even better. You can make the audience aware of this subject and ask them to opt for eco-friendly and sustainable products to make the Earth a better place.

An example of this type of newsletter would be:


Source: Mailcharts

Try out this similar Earth Day template from Mailmodo.

5. Start to market around Mother's Day

Type: Campaign

Best for: B2C, D2C

Although Mother's Day falls in May, your April should include gift guides, ideas, and promotions since most people plan gifts and orders. Here's an example of this type of newsletter:


Source: Uplers

You can use a Mother's Day template by Mailmodo to create this kind of newsletter.


Here's a Marketing Calendar 2023 by Mailmodo to help you plan your email marketing throughout the year.

These were some useful and creative April newsletter ideas for your audience. For festivals like Ramadan and Easter, make sure you send a newsletter beforehand or a week before so that people can benefit from your products. You can also add Spring or summer themes to lighten your April newsletter. Happy emailing!

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

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Frequently asked questions

In your April edition newsletter, you can include Easter and Ramadan offers throughout the month, you can also promote your eco-friendly and sustainable products on Earth Day.

In your Spring newsletter, you can send discount and product launch emails for your summer/spring edition or share guides of use cases of your products in the spring season.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

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