11 Global Essential Ecommerce Traffic Statistics

Sakshi Chandwani
BySakshi Chandwani

3 mins read

Are you an Ecommerce business owner looking to scale up your website traffic? Keeping up with the latest trends and data in Ecommerce can help you make informed decisions about your marketing strategies. In this blog, we have compiled a list of the 11 most essential global Ecommerce traffic statistics that you need to know. From the average conversion rate to mobile usage, we have got it all covered.

Table of Contents

How do we collect these statistics?

To collect these statistics, we analyze data from various Ecommerce platforms, market research reports, and industry publications. Hostinger, Statista, and Wpforms help us gather website traffic statistics.

11 best Ecommerce traffic statistics

Let's dive into the 11 best Ecommerce traffic statistics that every business owner should be aware of:

  1. Small businesses may face challenges when running an online business. 14% of them get low website traffic and 11% struggle with website building and maintenance costs. [Source: Hostinger]
  2. Email marketing contributes to 20% of traffic driving Ecommerce sales. [Source: Wpforms]
  3. There are many ways to utilize QR codes to increase traffic. [Source: Hostinger]
  4. 69% of online shopping orders were made via mobile devices. On the other hand, only 22% of retail website traffic was from desktop computers and accounted for 28% of all purchases. [Source: The Social Shepherd]
  5. Average online spend per shopper per visit: 2.74 USD. [Source: Statista]
  6. The average online conversion rate in the U.S.: 2.2% [Source: Statista]
  7. In recent years, the rate at which consumers abandon their online shopping carts has gradually risen to almost 70 percent in 2021, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. [Source: Statista]
  8. As of the first quarter of 2023, smartphones accounted for approximately 74 percent of retail site traffic worldwide and generated 63 percent of online shopping orders. [Source: Statista]
  9. As of April 2023, Amazon was by far the most popular online marketplace worldwide, averaging about 4.8 billion visits that month. The second most visited shopping site was eBay, with roughly 1.2 billion visits. In addition, both were also the world's top online retailers in terms of mobile web traffic. [Source: Statista]
  10. By 2026, Amazon's worldwide net sales will exceed one trillion U.S. dollars. In 2022, amazon garnered over three billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon were YouTube (52 percent), Facebook (20 percent), and WhatsApp (18 percent). [Source: Statista]
  11. Average Ecommerce conversion rates range from 3% to 4%, with 43% of Ecommerce traffic coming from organic Google searches. This means that it’s still essential to build your Ecommerce site with SEO in mind. [Source: Kinsta]


As we conclude our journey through Ecommerce Traffic Statistics, it's evident that how important it is for a successful online venture lies in the nuanced understanding of data. Armed with insights into user behavior, trends, and patterns, businesses can strategically navigate the world of Ecommerce.

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