Higher email open rates are a sign of growth for any company as they generate sales, so it becomes essential to increase the open rates of an email. In this blog, we will discuss the challenges of improving open rates and how to overcome them to ensure all your subscribers open your emails.
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What is open rate?
Email open rate is the proportion of recipients checking or opening an email sent by individuals or companies. An email open rate helps you determine how many subscribers viewed your emails.
How to increase your open rates?
Improving email open rates relies on two very important factors that your subscribers see before opening the email: subject lines and pre-header text. However, there are other factors that come into play too. Here, we have listed 10 ways that can help you increase your email open rates
- Make Fresh Lists
Ensure that your list updated since many customers might be inactive or may have shifted to other brands. Collect the latest data of the recipients that are interested and who check their emails often. In this way, you can reach the right people.
- List Segmentation
By segmenting the list, we can categorize subscribers or customers into different types like new subscribers, regular customers, irregular customers, etc.
To the new customers, you can offer discounts or other incentives to retain them.
In contrast, for regular customers, you can come up with alternatives so that they don't leave in between.
- User friendly
Since most of the customers use mobile phones to check their emails, we need to make sure that the content we send is visible on mobile phones as well.
The text should neither be too small nor too big.
Provide proper spaces between text.
Keep the message short and precise as most users don't prefer reading long messages.
The graphics should not be too large, since it takes a longer time to load.
- Choose the best time
The best time to send an email is usually decided by a number of factors including geography, holidays, demography of the subscribers, etc. However, it can vary depending on the people you are targeting and what schedule they follow.
For example, if your target audience is students, then the best time would be in the evening or weekend. If your target audience is the employees of an organization, then the best time would be in the afternoon and weekdays.
The best time can also be decided based on geography. For example, if your audience is based in a specific country, the best time to send emails would be dependant on their time zone.
- Avoiding spam
You should follow all the laws governing email marketing and proofread the emails before sending them out to avoid being labeled as spam. A few things that can help here are as follows:
To reach the maximum audience, make sure that your emails are not going to spam by building a good domain reputation.
You can ask your customers or subscribers to whitelist your email address if it lands in spam.
- Use better subject line and sender's name
A subject line can grab the attention of people in seconds and can convince them to read your mail.
The subject line and sender's name should be as short as possible.
It should not consist of any inappropriate words or characters. An inappropriate subject line or sender's name may not reach the target audience as it can go into the spam folder, so you need to make an attractive, concise, and unique one.
- Pre-header text
It is the text which is visible just after the subject line. This text is also visible in the notification if a customer is using a mobile phone to check your email. The pre-header text gives a brief of what you are offering to your customer or what your motive is. Pre-header text can influence people to read your whole message. Here are a few to-dos for the PH text.
Write a brief line or add a question that would arouse the curiosity of the reader and can be converted into sales.
It should be in a personalized form (by adding their name or emoticons) which would make your customers or subscribers want to read the email.
Create a sense of urgency like a limited-time offer.
- Double opt-in
Double opt-in ensures that you have a good quality contact list, and this will help your email reach the maximum number of people with the right email address. This option confirms the email by sending a confirmation email and then adding them to the contact list. It can help you send emails to the people who are actually interested in your product, which will further increase the email open rate and conversion rate.
- Create relevance by using the latest viral trends and local news or festivals
Most people are familiar with the latest trends on social media or in news. So you can use trending topics to build an irresistible subject line. Local news and festivals can enhance the relevancy of your message resulting in more opens of your email.
- Provide value not just information
For building long-term relationships with your customers, you need to provide value so that the customer can connect with your products and create the right image of your business. In some scenarios, your subscribers might not buy the product themselves, but they can recommend your product to their family and friends that will result in the growth of your business in the long run.
Getting a good open rate is highly important for your business. You can use email marketing tools like Mailmodo which support maintaining and segmenting lists, A/B tests, personalization, and much more to increase your open rates.