11 Must-Know Email Newsletter Statistics

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Written by:Mashkoor Alam


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In today's digital age, email newsletters are a powerful tool for businesses and marketers to connect with their audiences. Email newsletter statistics provide valuable insights into their effectiveness. In this blog, we'll explore some eye-opening stats that reveal the impact and potential of this communication medium.

Table of contents

How do we collect this data?

We compile these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

11 Email Newsletter Statistics

By leveraging these statistics and incorporating best practices, businesses can harness the full potential of email newsletters to foster meaningful connections, drive customer engagement, and achieve their marketing goals.

  1. As part of their content marketing strategy, 77% of B2B companies utilize an email marketing newsletter, and 79% of B2B marketers consider email to be the most effective channel for distributing content. (Source: OptinMonster)

  2. According to industry benchmarks, publisher newsletters earn an open rate of 22% (Source: Upland Software)

  3. The preferred form of content marketing for 81% of B2B marketers is email newsletters. (Source: HubSpot)

  4. 83.3% of marketers sent newsletter email campaigns in 2022 (Source: Blogging Wizard)

  5. 31% of marketers use email newsletters as a top channel to nurture leads. (Source: Content Marketing Institute)

  6. According to 40% of B2B marketers, email newsletters rank as the foremost tactic within their content marketing strategy. (Source: Content Marketing Institute)

  7. The average open rate for email newsletters across all industries is 21.33%. (Source: Mailchimp)

  8. 95% of Gen Z, Millennials, and Gen X each receive newsletters compared to “only” 84% of Baby Boomers. (Source: Storydoc)

  9. The engagement rate was highest for newsletters that cover finance (43%), hard news (38%), and shopping (83%). (Source: 99 Firms)

  10. Open rates experience an 18.7% decrease when the term "Newsletter" is incorporated into the subject line. (Source: Zippia)

  11. 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails. (Source: Capterra)

Wrap up

In conclusion, email newsletters remain a potent force in digital marketing. With strong open rates, engagement metrics, and conversion potential, they're valuable assets. However, success goes beyond numbers, requiring quality content, strategic subject lines, and audience understanding. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

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Content Marketing Manager at Mailmodo

Mashkoor has always been passionate about writing. He used to write short stories on his blog before he started writing for SaaS companies years back. He aspires to create content that connects with the audience and have a book under his name some day.

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