11 Must-Know Email Newsletter Statistics

In today's digital age, email newsletters are a powerful tool for businesses and marketers to connect with their audiences. Email newsletter statistics provide valuable insights into their effectiveness. In this blog, we'll explore some eye-opening stats that reveal the impact and potential of this communication medium.

Table of contents

• How do we collect this data?
• 11 Email Newsletter Statistics
• Wrap up

How do we collect this data?

We compile these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

11 Email Newsletter Statistics

By leveraging these statistics and incorporating best practices, businesses can harness the full potential of email newsletters to foster meaningful connections, drive customer engagement, and achieve their marketing goals.

1. As part of their content marketing strategy, 77% of B2B companies utilize an email marketing newsletter, and 79% of B2B marketers consider email to be the most effective channel for distributing content. (Source: OptinMonster)

2. According to industry benchmarks, publisher newsletters earn an open rate of 22% (Source: Upland Software)

3. The preferred form of content marketing for 81% of B2B marketers is email newsletters. (Source: HubSpot)

4. 83.3% of marketers sent newsletter email campaigns in 2022 (Source: Blogging Wizard)

5. 31% of marketers use email newsletters as a top channel to nurture leads. (Source: Content Marketing Institute)

6. According to 40% of B2B marketers, email newsletters rank as the foremost tactic within their content marketing strategy. (Source: Content Marketing Institute)

7. The average open rate for email newsletters across all industries is 21.33%. (Source: Mailchimp)

8. 95% of Gen Z, Millennials, and Gen X each receive newsletters compared to “only” 84% of Baby Boomers. (Source: Storydoc)

9. The engagement rate was highest for newsletters that cover finance (43%), hard news (38%), and shopping (83%). (Source: 99 Firms)

10. Open rates experience an 18.7% decrease when the term "Newsletter" is incorporated into the subject line. (Source: Zippia)

11. 66% of marketing emails are newsletters, 54% are promotional content, and 42% are welcome series emails. (Source: Capterra)

Wrap up

In conclusion, email newsletters remain a potent force in digital marketing. With strong open rates, engagement metrics, and conversion potential, they're valuable assets. However, success goes beyond numbers, requiring quality content, strategic subject lines, and audience understanding. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.