How to Create an Email Newsletter in 5 Simple Steps

Newsletters have been slowly becoming a trend in the digital marketing world. According to a survey, nearly 20% of responders have signed up for at least 6 to 10 newsletters in a span of 12 months.

With more people signing up for multiple newsletters each year, it's clear they’re here to stay, and brands are capitalizing on it. They're using it as a way to stay connected with their audience and build stronger relationships.

But not all newsletters do well. To stand out and make it successful, every aspect of your newsletter must be perfect, including the content, the design, and the CTAs. It's time-consuming and requires effort and can be overwhelming, but it doesn't have to be this way.

In this guide, we’ll walk you through the simple steps you can follow to create a newsletter that grabs attention and drives results. Let's get started!

What is an email newsletter?

An email newsletter is a scheduled email sent to a list of subscribers who have opted to receive them from you. The frequency of these emails can be monthly, bi-weekly, weekly or even daily and their primary purpose is to engage recipients by delivering valuable content, such as news, updates, tips, and promotions, that aligns with their interests.

If you want to get a more detailed understanding of email newsletters or want to know how you can start a newsletter from scratch, you can check out our guide below.

How to create a newsletter

This guide is directed toward those who already have a newsletter and would like to streamline the creation of a newsletter edition. That implies that you already have an email list and are already using an email service provider to create and send newsletters. That said, let's move on to the actual steps.

1. Choose the idea or theme for your newsletter

Every newsletter needs a core idea or theme that ties its content together. The theme could revolve around a trending topic, an educational piece, or updates about your brand or industry. A clear theme not only captures your audience’s attention but also provides direction for creating cohesive content.

For example, a tech company might focus on "The Future of AI," while a lifestyle brand might explore "Top Wellness Trends for 2025."

2. Choose the correct template for your theme

The design of your newsletter should complement its theme. This design includes the color scheme, layout, etc., of the newsletter. For this, you should have a basic idea of what kind of content and images you’re going to have in your newsletter. This will help you choose the correct template.

For instance, if your newsletter features a lot of visuals, choose a layout that emphasizes images. On the other hand, go for a clean and minimalistic design that prioritizes readability for text-heavy content.

If you're using an ESP for this, you usually have 2 options. You can either create a new layout from scratch or pick a pre-built template if the ESP has a template library like Mailmodo's.

3. Curate or create content

The content you choose is the heart and soul of your newsletter. It's what will ultimately engage your audience and keep them coming back for more. So, you must incorporate diverse content types, such as text, videos, and infographics, to keep readers interested.

Based on your chosen theme, curate relevant content like articles, statistics, or stories that align with your audience’s interests. If you're creating original content, you can focus on content like educational insights, actionable tips, or engaging narratives. For example, a travel newsletter might include destination guides, packing tips, and links to exclusive deals.

Here is a newsletter by Vitamin Stree as an example. They are primarily a brand that aims to change the narrative on gender and identity. They chose to talk about gaslighting because it is a very interesting topic that their audience might relate to and want to read.

4. Enhance visual appeal

Once done with the content, you need to make your newsletter look catchy. For this, you can use graphic elements like images, logos, GIFs, emojis, and even interactive widgets like polls, buttons, games, or forms in the newsletter.

These additions will not only make your design more engaging but also increase readability and visual appeal. Take a look at this interactive image carousel as an example.

5. Review, iterate and send

Before sending out your newsletter to your entire subscriber list, take the time to review every aspect thoroughly. Check for grammar errors, ensure colors and layout are consistent on different devices, operating systems, browsers and email clients.

You can also send the newsletter to your colleagues, supervisors and friends to seek feedback and catch any overlooked issues. This allows you to experience the newsletter from the recipient's perspective and identify any potential issues with functionality or display.

Additionally, before mass distribution, if you’re confused between two versions of your newsletter, you can do A/B testing to identify which one works better and send it to your entire list.

Once you’ve sent the newsletter, you must also track if your newsletter was able to achieve the goals you expected it to. You can do this by tracking important metrics like open rate, click rate, etc., in your email provider's analytics dashboard.

Best practices for creating newsletters

Creating an email newsletter requires both creativity and technical knowledge. So, here we're covering some best practices that you should keep in mind when creating your newsletter.

1. Deliver value-driven content: Ensure that every newsletter provides content that is useful and relevant to your readers. This helps build trust and encourages ongoing engagement.

2. Optimize for mobile-friendly design: Ensure that your newsletters are responsive and look great on all screen sizes, specially on mobiles, since most people read emails on mobile devices.

3. Maintain consistent branding: Keep your newsletter design in line with your overall brand identity. This includes using your brand's logo, colors, fonts, and tone of voice for a seamless experience.

4. Personalize your newsletter: Personalize your newsletter with the recipient's name or other attributes to make the email feel more tailored and engaging.

5. Write an irresistible subject line: Craft a subject line that grabs attention and compels recipients to open your email. Use action words, personalization, or a sense of urgency to make it stand out.

6. Balance text and visuals: Ensure a good mix of text and visuals in your design. Graphics should complement the content, not overshadow it. Aim for a clean and easy-to-navigate layout.

For more best practices, you can check out our complete guide below.

Create your email newsletter with Mailmodo

Now that you've equipped yourself with the knowledge to craft captivating newsletters along with the best practices to follow, the only thing left to do is to start creating your newsletter. If you seek a place to start, Mailmodo is a great choice that offers email newsletter templates that you can customize and use.

Mailmodo also offers other features like a drag-and-drop editor, send time optimization, email automation, email analytics and interactivity in emails. Interactivity in your newsletters allows your subscribers to engage better with your newsletters and increase engagement rates effectively.

You can also read our guide to find out how you can make your newsletter interactive using AMP for email.