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15 Creative and Successful Email Marketing Examples

ByFalak Preet Kaur

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Creating your first email campaign can be difficult considering that creating an effective email marketing campaign requires both creativity and a strong strategy. This guide covers some creative and successful email marketing examples that are super easy to implement and can inspire you to create effective email campaigns.

Table of contents

15 Best email marketing examples

Looking for some creative and out-of-the-box email marketing campaigns that you can get inspired from? Below are some of the best and popular email marketing examples you can get started with:

1. Starbucks

Type: Welcome email

Goal: Welcoming the user and communicating app features

Welcome emails are the first email your customers receive when they sign up with you. Starbucks is a well known coffee brand known for its super engaging marketing style.This example of Starbucks highlights how Starbucks uses appreciative expressions to welcome their customers while communicating the features and benefits.

https://lh7-us.googleusercontent.com/jTpIk0Vx1NuoV0DuOr1Z338O2bVKGvP4yuOzHpgb5Vt8cC_D5PyGVZQq2p8rJexnSjGukJDc3CabV8iIkKCpPKx9mu-FmrAySzvtY_ehYIp86m-k0cgelnrwseEZE0CFpjHWwc5Iy_Ph-SbDlR404yU

Source: Starbucks

Why it works:

  • Well-thought, warm and appreciative email copy.

  • The way the app features and next steps are communicated clearly.

2. Pulp & Press

Type: Promotional email

Goal: Creative sale announcement for Valentine’s Day

Promotional emails are sent to your customers to communicate with them about your products, offers, announcements, etc. Pulp & Press has a specialty in juices and smoothies. This is how they created a Valentine’s Day email campaign to announce sales.

Valentine's day email template by Pulp & Press

Why it works:

  • Adding Valentine’s Day themes with a great use of their products as a heart and red and pink color palette to set the theme. .

  • The visuals and copy of the email clearly communicates the idea and are pleasing to the eyes.

3. HeadSpace

Type: Newsletter

Goal: Generating more subscriptions

Newsletters are a very common type of email marketing campaigns and are sent weekly or monthly. Headspace is a meditation and well-being app that helps you sleep and live mindfully. Since they wanted some more subscriptions, they sent out these beautiful and creative emails to their subscribers.

headspace.png

Why it works:

  • Used storytelling to make their newsletter engaging and interesting.

  • Use of clear CTA and visually appealing color palette.

  • The overall content of this newsletter is interesting with the phrases like “Kick off new year’s resolution” that urges users to take action.

  • Added expiry date for urgent action (six months for 20$) that creates engagement and entices the readers .

4. Root Houseplants

Type: New Arrivals

Goal: Showcasing new arrivals

New or fresh arrivals are emails that showcase a new product and lets your customer know about its features. Root Houseplants is a plant store delivering all kinds of houseplants at home. Here’s how they announced their new arrivals with this email.

https://lh7-us.googleusercontent.com/9fOoY433fky3FAI7KeXLp_EQ58xfQZvPMySjcfZz6qExKbyZHwyIvS3h-v9orpLgscESK0m4TLmjBcZs-SZxnT7Cd4-ncZkbUBxikKDt1Wn2DxxO4P2x1nip-kZ-Uz4mgqbzLv04kwOghf7QtSygDlw

Why it works:

  • Brand consistency throughout the email through the use of brand colors and plant visuals.

  • Clear visuals of the product within the email.

  • Clear and concise headline and product description in the email

  • Background is consistent with the offered products

5. Medium

Type: Membership email

Goal: Welcoming and communicating platform features to the user.

Medium, being one of the most popular newsletter platforms, has a great way to communicate with their audience through emails as well. Look at this example where medium sent membership email to their subscribers urging them to upgrade their plan.

https://lh7-us.googleusercontent.com/4RJ5V2JJua8wDsm-x6iKZsW2WpVsKx17-A7lBLQBEHSelrfnDA7DPb4Qm5t2LnXBbPFdYApIMoRh3kOMuqvWQ8QH0SJkslz49T-PP_m4tHvrH1pv86hSBM_UAp-T_ejsmP6HQebkLN427WR8s6DmJd8

Source: Medium

Why it works:

  • Excellent use of visuals of books that entices the subscribers.

  • Use of a long reading format that their subscribers are keen and are used to reading

  • Clear CTA and representation of in-app features

Get this pre-send checklist to hit send with confidence

An interactive checklist to send error-free emails

6. Pizza Hut

Type: Birthday wish

Goal: Wishing happy birthday and rewarding the customer

Birthdays and anniversaries are perfect for building trust, showing appreciation, and driving sales by offering offers to your subscribers. Here’s how Pizza Hut incorporated this type of campaign:

Birthday email template by Pizza Hut

Why it works:

  • Dark-themed birthday email wishing subscribers with a cupcake and candle, asking them to make a wish

  • The whole email creates perfect birthday vibes by bringing fun and excitement into play

  • Highly personalized, making it look like it is coming from a friend rather than a brand

💡 Related guide: 7 Email Newsletter Design Tips and Examples to Inspire You

7. Fortnum & Mason

Type: Holiday email

Goal: Showcasing gift hampers for Halloween

Holiday emails are sent mostly to announce a sale or showcase products personalized during holidays like Halloween and Christmas. Fortnum & Mason, with their variety of gifting options communicated their personalized gift hampers in an interesting way:

https://lh7-us.googleusercontent.com/9AGsE65IWJKubwl5AIvhTAebUcmArQur-rlViD3RSyL8sJ8\_q4CsUcjCRw-O_mA-7W_xBysiPzUbQH92a5hdfsh-2rJ8Dlph5dssyTEugO6RCDi82OQBNuTCffRLmcljh8Uf-8-JfBNJ25Zc8eSvHBw

Why it works:

  • Use of storytelling to engage the subscribers

  • Exciting visuals of the product

  • Well-presented holiday theme throughout the email.

  • 2 different CTAs for people who want to buy for Halloween and/or for regular Hampers

8. Off Court

Type: Referral program email

Goal: Increase the number of referrals by providing rewards to the subscribers

Most referral programs need to be communicated well in order to spread the word and what’s the better medium than emails? In this email marketing campaign, Off Court, a skincare brand for men and women in athletics. offered rewards for their referral program with this interesting email:

https://lh7-us.googleusercontent.com/UVwWFzSz6j8iHXONJrwOGfyTKvfJXmzQx74DU_u8VUf7ss-Jfbcarl2igDNO5cH1GWUb0SN9cgczjLaOJ0dXokLQWKZbgkFQFQ5D\_1qjlX2urnaQcsetdm5vSBzZs8qjzF3JySblV5DAgluiv8XNPvg

Why it works:

  • The brand identity and tone is consistent (use of words like Alley-oop)

  • The image used represents the referral program idea well.

  • The rewards are highlighted very clearly and are appealing to attract the customers.

  • Actionable text in CTA

💡 Related guide: 16 Email Copywriting Templates to Use in 2023

9. Mailmodo

Type: Value email

Goal: Getting more report downloads

Value emails are one of the best types of emails that can help you engage with your customers by providing value to them. In this email marketing , Mailmodo sent an email announcing the State of Emails Report to their customers in this way:

https://lh7-us.googleusercontent.com/2P7jlq8JBE0WNaqgVmD62isEmHfy9MRKLepP2\_fKCM_dHk1AfPeWcLmrZrWhqZlTGSain6UOpT3OUV00kyjColCVDDV9pfMfc1duP2G9Jrg3M6fUXLD4xED05y5Clgh_ty8LS6mV2heow1iJa-ybR5w

Why it works:

  • A glimpse into the report to give a preview of what’s inside the email

  • The success of the resource is clearly mentioned which urges the user to download it.

  • Use of appealing brand colors and minimal content structure.

  • offering resource free for email geeks

10. Apple

Type: Promotional email

Goal: Communicating product features and benefits

Apple is known for its simple yet extraordinary branding and the same is true for their emails. Look at this example of this promotional email by Apple.

https://lh7-us.googleusercontent.com/c-Gb8RXqY6i7ZftQVv6jFZTbf0Ntadtwil5ADNMi1cJwy9AboT0LKD8yVpvSvswqOayfrKsLIjnjMP-VyAHjv1miyaLMvBJtTV_NZNnep5UlA1fWHcxJvbLZYuiwnwE0sFrC33bKUFLHwkTFLDEdhZE

Why it works:

  • Consistently features their signature minimalist style and clean fonts that define their brand identity.

  • Brand recognition simplifies the identification of the sender for recipients and strengthens their perception of the brand.

  • Clearly depicted features with images for each feature

11. The Skimm

Type: Win-back email

Goal: Reengaging customer through emails

TheSkimm is a popular daily newsletter that excels in delivering information without overwhelming the reader. In this example, The Skimm wanted to re-engage the user by sending them an email:

https://lh7-us.googleusercontent.com/L3FOD2wUl4CrByE27o60AKHDxTQ05DsjV70qzI1RUL63VfkY02Xe8PYlNybX23o8wkRUcLZM8lq3wpiXuLSSI8HjIbs1Kz332bB6nyxLlGX3tDSd1sdt_MkcNP0F0YhZRQiGXdQ23Ac2A24bNGe0S2g

Why it works:

  • Minimalist design with huge visuals.

  • Clutter-free email with clear-cut information.

  • Use of copy which is friendly and concise.

  • Copy of the CTA is personalized to the brand

12. The New York Times

Type: Newsletter

Goal: Sharing curated content with subscribers to engage engagement.

The NY Times is a newsletter platform that offers information in a concise and minimal manner with excellent user mobile experience even in their emails. To send curated content to their subscribers, they sent this email:

https://lh7-us.googleusercontent.com/Rt6bJ6hw0kFX-B5OrRO0lB1sN4Y_l0gZhRp5P5HliioKy7j3j4QXxhFHiOnSkQm-ii293yt3Hr5ztdxPh9ggGJJQtDrQx08o3Y0EqkvdO50PQajG-5LF4zNybZG3kbxEshaTo6iyr2yNQHLDRl08mxQ

Why it works:

  • Provides easily digestible content.

  • Content is optimized for various devices, ensuring that readers have a seamless reading experience whether they open the email on a smartphone, tablet, or desktop.

13. Airbnb

Type: Product email

Goal: Sharing in-app features, compelling users to visit the platform.

Airbnb is one of the most popular travel and hotel booking websites. This email marketing example shows a product email by Airbnb that consists of in-app features and makes the user re-engage with the app/website:

https://lh7-us.googleusercontent.com/b7teXp6PZiVxhTCFN6OwhFeg7Y8NNXgJhqBCQBfd9H26bK6-mmOvHLRY3PHZW5S4f-RExpEfaWKQgc7fggWWDFTjb145ZMtkmtTeBSTi9qzdyVVTktq2MtsnnX4n8zEzfUxpjWwHzT0xOpR2O3NPcAQ

Why it works:

  • Features compelling CTA buttons. They use action-oriented language like "Book Now" or "Explore Destinations" and employ contrasting colors to make these buttons pop.

  • Minimalist and simple email design that is pleasing to the eyes.

  • Use of beautiful travel images and scenes to entice the subscribers.

14. TED

Type: Newsletter

Goal: Sharing educational content to gain more traction.

TED's newsletter shares thought-provoking talks on diverse topics. It empowers subscribers with a daily dose of knowledge and inspiration. In this example, TED Ed@Home used interesting visuals and content from their stories to send to their subscribers.

https://lh7-us.googleusercontent.com/y3azhIVTJHNNrbmnfcQ43g3rCXbGV5LjQNRAV6iuCz5xB5rkoj-FlDhJVRV1FDmRpLvzAtLTQCjxAflZY0Lo_svyuVEBcad6WGC1u5rY7WTD5opu5\_19k553lsB0l0lHoqIsV_kFCWy5oO73Pv3CloM

Why it works:

  • Categorisation for each school and university tier.

  • Use of interesting illustrations and visuals according to the understanding and level of education.

15. Missguided

Type: Re-engagement email

Goal: Urge the customer to visit the website and shop

Missguided is a clothing store that sells contemporary clothes for modern women. To re-engage with their dormant customers, they decided to send this email:

https://lh7-us.googleusercontent.com/ymzWCA9UzbGyVpBCIfkrVgLU8OLQI-qM6RPkvYgDsqWa1QSj0\_lPepya4R3Sq0f61oeJ6TH24j-Ickm8BgyhShj_AMA0sErx3lyr9LZo3giovslVOUYFkHd4luqxLFXuwqGH7-TBo9RcGXWUzNJ4v7M

Why it works:

  • Fantastic and context-driven copy.

  • Rewarding the customer for re-engaging.

  • Using emojis to divide content.

  • Highlighting the word FREE

  • Use of puns like 'solemates'

How can you create your own email marketing campaign?

So, how do you make these examples actionable? We are here to help you create your first email marketing campaign that can get you started. Here are some steps that you can start with:

  • Define the goal or ‘why’ for the email marketing campaign.

  • Create a senders’ list for the campaign.

  • Design the email campaign: This includes creating email templates, writing email copy and optimizing for mobile.

  • Schedule your email campaign.

  • Measure, iterate and improve.

You can also look for pre-made email templates by Mailmodo and get started with email marketing immediately.

Wrap up

These were some creative and super interesting email marketing examples that will inspire and get started with designing your first email campaign. Remember to be sure of your goal and target audience before designing your email marketing campaign.

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