Email Marketing Conversion Rate Statistics for 2022

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Written by:Aquibur Rahman


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Email Marketing Conversion Rate Statistics Infographic

Email marketing conversion rate over time

  • The average email conversion rate was 15.22% in 2021. Email marketing still gives one of the highest conversion rates despite the tiny drops in conversion rate from 2019. — Barilliance

  • Email stands strong with the highest conversion rates, while competitors like paid advertisements only have 2.5% conversion rates. — WebFX

  • Only about 22% of businesses are satisfied with their conversion rates. — WordStream

Email marketing conversion rate by industry

Here are the average email marketing conversion rates of different industries.

  • The Finance industry retains one of the highest conversion rates compared to eCommerce, Legal, and B2B industries. — WebFX

  • With a conversion rate of 2.35%, Sporting goods holds the title for having the lowest average eCommerce conversion rates. — Startup Bonsai

  • The real estate industry had an amazing 17.2% conversion rate due to the 2021 real estate boom. — Campagin Monitor

Top 5 ways to increase your email marketing conversion rate

Use these 5 strategies to generate higher conversion rates.

  1. If you want to get a 26.96% increase in your CTR, you must test your subject line before and after sending the email. You can use email subject line testers to test before sending and do A/B testing to test after sending the email.

  2. Adding multiple CTAs in a single email isn’t a good idea since single CTAs in emails increase clicks by 371% and sales by 1617%. This makes sense because a single CTA allows users to focus on a single action and doesn’t overwhelm them with too many options.

  3. In the United States, 21.2% of Americans open their emails between 9 AM to noon. Specifically, 7.4% of people open their emails between 10 AM to 11 AM.

  4. Personalized emails have 2.5 times higher CTR than non-personalized emails. So personalize every aspect of your email, including the subject line, body content, sending time, etc.

  5. Responsive content in emails gives 2X more conversions than passive content. So add videos, GIFs, forms, carts, calculators, etc., with Mailmodo’s no-code, easy-to-use, drag, and drop editor.

How Mailmodo boosts your email marketing conversion rate

Here are the top ways Mailmodo will help you increase your conversion rates.

1. Create interactive emails

Mudrex and Razorpay got a 280% and 257% increase in conversions with Mailmodo's interactive AMP email components like sign-up and survey forms.

2. Use advanced personalization features

We make personalization flexible, allowing you to add live-updating feeds and games like spin the wheel. According to Econsultancy, email gamification has increased open rates by 30%.

3. Automate your campaigns

According to Epsilon, automated triggered emails have a 512% higher CTR than traditional newsletters. With Mailmodo, you can use automated journeys, triggered emails, cart recovery sequences, and more. We also integrate with many of your work apps to let you import or connect them to create a smooth automated workflow.

4. Get expert consultation to increase your conversions

Our industry experts helped Pixl with the product walkthrough, templates, conversion rate practices, etc., getting 137% higher real estate leads.


Email marketing is still the best channel to get insane conversion rates. And with the advent of AMP emails, you can achieve conversions like never before.

If you’re interested in knowing everything about conversion rates in a systemized fashion, check out our one-stop guide to conversion rate optimization in 2022. It’ll teach you everything about it, including the importance, steps, mistakes, tools, strategies, etc.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Sign up now and send 10k free emails/month. Sign up here.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

✍️ Author -Aquibur Rahman

Aquibur is the CEO and co-founder of Mailmodo. He's helped various tech companies set up their email marketing infrastructure. His work has appeared in the Search Engine Journal and Martech Zone.