With its user-friendly interface and affordability, Stripo has become a go-to tool for building creative and compelling emails. It also has a huge template library and supports three no-code AMP email blocks.
Stripo claims not to be ESP as one of its core features. They purposefully focus only on design — not sending, analyzing, and measuring — to provide users with all the features and possibilities to create high-quality templates. To allow users to send their templates, they have more than 70 integrations with ESPs and email clients.
Having said that, it's clear that if you need a single solution with template editing, designing, sending, segmentation and analysis, and other deal, you might have to look for complete ESPs.
They have integrations with ESPs and email clients. Websites, CRMs, etc., can integrate with Stripo using a plugin.
In this Stripo review, we analyze the tool’s core features and give you an unbiased opinion on the tool to help you understand it better.
Table of contents
What is Stripo?
Stripo is an email template builder tool with an easy-to-use interface and a huge pre-made template library. Stripo’s plugin helps integrate these functionalities into users’ websites, CRM, ESP, or any other tool that requires a modern drag-and-drop email builder.
The tool also has additional tools such as a brand kit generator, automation template builder, email signature generator, and more. All these tools make it super easy to create emails that win your recipients’ hearts.
Stripo’s key feature
Here’s a breakdown of Stripo’s two key features: Drag-and-drop editor and Stripo plugin.
1. Drag-and-drop email template builder
Email templates: The template builder is easy to use and gives you access to 1300+ free and paid AMP and HTML email templates. Along with these, there are 35 basic templates divided into various categories - promo, info, transactional, and trigger-based.
Drag and drop editor: The editor has an easy-to-understand navigation panel divided into appearance and content sections. There are many pre-built blocks for various elements - header, pre-headers, footer, layout, and more.**
Interactive widgets: Stripo supports AMP emails and currently has 3 widgets to embed into your emails - AMP-carousel, AMP-accordion, and AMP-forms.**
Sharing and preview option: Template sharing is only available for paid plan users. Check the template’s mobile, desktop, HTML, and AMP versions. Stripo also shows any error in your template code that you can edit in the editor.**
Template testing: If you’re a free plan user, you’ll get up to 5 test emails sent to the same email address you used to sign up for. Inbox preview is also available for more than 90 combinations of email clients (with an EmailOnAcid integration) and devices, but that's a paid feature.
Template export: Exporting email to ESPs like Mailchimp, ActiveCampaign, and MailerLite is only available for paid plan users. On free plan, you can export your templates as PDF, HTML code, AMPHTML, and Image. Also, you can push your email template to your platform through Zapier or Webhook, or send your emails to Gmail and Outlook.
2. Stripo plugin
Stripo’s plugin functionality is another feature. It’s an embeddable version of the Stripo editor. You can integrate it with various ESPs, CRM, and websites and build/edit engaging and beautiful emails in less time.
The plugin feature is highly customizable. For instance, you can select which server domain to store images and other multimedia. Another option is to add an external image library such as Pexels and Shutterstock, in addition to Stripo’s in-built image library.
Stripo pricing details
Here is a breakdown of Sripo’s editor and plugin feature pricing:
Drag-and-drop pricing details.
| Free | Basic | Medium | Pro | |
|---|---|---|---|---|
| Pricing | $0 | $15/mo | $45/mo | $95/mo |
| Version history available for | 30 days | 60 days | 90 days | 365 days |
| Sending test emails / daily | 5 | 50 | 100 | 300 |
| Email client testing / per account | NA | 2 | 2 | 3 |
| Users | 1 | 1 | 3 | 10 |
| Countdown timer opens / monthly | 1000 | 100000 | 200000 | 500000 |
| Free | Startup | Business | Enterprise | |
|---|---|---|---|---|
| Pricing | $0/mo | $100/mo | $550/mo | Custom |
| Unique emails created / modified monthly | 100 | 400 | 15000 | Unlimited |
| Maximum image storage | 30 Gb | 200 Gb | Unlimited | Unlimited |
Stripo’s key strengths and weaknesses
Based on Stripo’s customer reviews, we have highlighted the pros and cons of the tool:
Stripo pros
Easy to use editor: Stripo’s drag-and-drop editor is user-friendly; even creating your first email will be easy. There are clearly labeled customization options divided into appearance and content categories.
Huge template library: Stripo’s library of 1300+ email templates is one key benefit, as you can select and customize premade templates easily.
Stripo templates are probably the richest collection I’ve ever seen. And what matters to me is that they are totally editable. Moreover, the combined HTML+CSS editor makes it even easier to add custom elements. - Olga F., Copywriter
- Integrate Stripo with other CRMs: Stripo lets you export your templates to many ESPs, CRM, and automation tools. It means if you want to send emails created in Stripo, you can do this by integrating your tool with it.
Stripo cons
Many templates require premium access: Stripo has more than 1300 templates, but most are restricted to premium users. So, the number of templates you can access for free becomes very limited.
No dark mode preview available: Stripo doesn’t show a dark mode preview of your email template as of now, which seems like an important feature as many people check their emails in dark mode.. Their dark mode preview will be available from August.
Is Stripo the right tool for you?
The biggest question is whether you should use Stripo as your email template designer. We’ve listed key points to help you decide:
When it’s recommended
- You want an affordable email template builder: Being a top-notch editor, Stripo’s prices are affordable and worth every penny. Even if you’re on their free plan, you get access to most features except template sharing.
When it’s not
You want an all-in-one ESP: Stripo offers not only drag-and-drop functionality but an HTML code editor as well.. To integrate it with other ESPs, you need to buy any of their paid plan. So if you are looking for a single tool to design emails, manage contacts and send and analyze emails, you should choose a complete email marketing platform, as you’ll get a much wider range of features.
If you want to send no-code interactive AMP emails: Stripo currently provide an Interactive module generator (the tool generates an AMP version for Gmail and Yahoo recipients, with an Interactive HTML version for Apple Mail and a fallback for Outlook and other email clients that do not support interactive content). They also provide AMP modules that are easily customizable, but if you want to create modules other than what they provide through coding, Stripo is not recommended. In such a scenario, your best bet would be to use Mailmodo, using which you can create and send interactive AMP emails with its no-code email builder.
Stripo’s rating overview
| Feature | Ratings | Comments |
|---|---|---|
| Ease of use | ⭐⭐⭐⭐⭐ | The tool is straightforward, and the interface is easy to navigate. |
| Email template editor | ⭐⭐⭐⭐⭐ | The drag-and-drop editor is straightforward and helps you create engaging emails. There are preview and test options available along with export. You can create emails in stripo and integrate with ESP to send email. Users can export templates without a Plugin. There are many premade blocks which make it even easier to create templates in no time. Content blocks for almost every element, from the product card to the footer. |
| Pre-made templates | ⭐⭐⭐⭐ | There are 1300+ free and premium email templates available. You can filter by type, season, industry, and feature. |
| Personalization | ⭐⭐⭐ | Personalization is available. You can add merge tags for first and last name, email, subscription profile link, forward to a friend, and current date. |
| Spam and design testing | ⭐⭐⭐ | No spam testing is available. There is an option to preview AMP and HTML versions on desktop and mobile. You can also send test emails to check rendering across various email clients, which is only for paid plan users. |
| Interactive elements | ⭐⭐⭐ | AMP blocks, Interactive Module generator, Image rollover effect, anchor link. |
| Integrations | ⭐⭐⭐ | Stripo integrates with 75+ integrations, including ESPs, websites, CRM, and other tools. |
| Languages | ⭐⭐⭐ | The tool and site are available in English, Deutsch, Français, Español, Italiano, Português, Ukrainian, Russian. |
| Customer support | ⭐⭐⭐⭐ | Email and phone support for all users. Chat and Zoom/Google Meet support is available for all users except free plan users. Pro plan users also get access to corporate workshops. |
| Additional features | ⭐⭐⭐ | - Email signature generator - Brand kit generator - Template generator - Calendar link generator - Gmail promo builder |
| Overall ratings | - 4.9/5 (Product Hunt) - 4.8/5 (G2) | The drag-and-drop email builder is one of the best in the market with its intuitive dashboard and extensive range of customization options. The downside is that there are only a few free templates. |
The verdict
In a nutshell, Stripo is a terrific tool for building engaging emails. With its huge template library, you can customize emails and save time. The drag-and-drop editor is easy to use and has many design options.
Besides its editor, Stripo also has a suite of other tools, such as an email signature generator, brand kit generator, automatic template generator, and calendar link generator. So, all these tools can make template creation even easier.
But, if you are looking for a more holistic email marketing tool that helps you with campaign creation and analysis, try Mailmodo.
