With its user-friendly interface and affordability, Stripo has become a go-to tool for building creative and compelling emails. It also has a huge template library and supports three AMP email widget embeds.
But, as it’s an editor, the capabilities are limited, and if you’re looking for a complete ESP, Stripo falls behind in that race.
However, it integrates with major ESPs, websites, and CRM tools to help you negotiate that curve ball.
In this Stripo review, we analyze the tool’s core features and give you an unbiased opinion on the tool to help you understand it better.
What is Stripo?
Stripo is an email template builder tool with an easy-to-use interface and a huge pre-made template library. Its plugin feature helps you integrate with major ESPs, CRM, and website tools to export your designs and create campaigns for your email list.
The tool also has additional tools such as a brand kit generator, automation template builder, email signature generator, and more. All these tools make it super easy to create emails that win your recipients’ hearts.
Stripo’s key feature
Here’s a breakdown of Stripo’s two key features: Drag-and-drop editor and Stripo plugin.
1. Drag-and-drop email template builder
Email templates: The template builder is easy to use and gives you access to 1300+ free and paid AMP and HTML email templates. Along with these, there are 35 basic templates divided into various categories - promo, transactional, and trigger-based.
Drag and drop editor: The editor has an easy-to-understand navigation panel divided into appearance and content sections. There are many pre-built blocks for various elements - header, pre-headers, footer, layout, and more.**
Interactive widgets: Stripo supports AMP emails and currently has 3 widgets to embed into your emails - AMP-carousel, AMP-accordion, and AMP-forms.**
Sharing and preview option: Template sharing is only available for paid plan users. Check the template’s mobile, desktop, HTML, and AMP versions. Stripo also shows any error in your template code that you can edit in the editor.**
Template testing: If you’re a free plan user, you’ll get up to 5 test emails sent to the same email address you used to sign up for. Inbox preview is also available for more than 19 email clients, but that’s a paid feature.
Template export: Exporting email to ESPs like Mailchimp, ActiveCampaign, and MailerLite is only available for paid plan users. On free plan, you can export your templates as PDF, HTML code, AMPHTML, and Image. Also, you can push your email template to your platform through Zapier or Webhook, or send your emails to Gmail and Outlook.
2. Stripo plugin
Stripo’s plugin functionality is another feature. It’s an embeddable version of the Stripo editor. You can integrate it with various ESPs, CRM, and websites and build/edit engaging and beautiful emails in less time.
The plugin feature is highly customizable. For instance, you can select which server domain to store images and other multimedia. Another option is to add an external image library such as Pexels and Shutterstock, in addition to Stripo’s in-built image library.
Stripo pricing details
Here is a breakdown of Sripo’s editor and plugin feature pricing:
Drag-and-drop pricing details.
| Free | Basic | Medium | Pro | |
|---|---|---|---|---|
| Pricing | $0 | $15/mo | $45/mo | $95/mo |
| Version history available for | 30 days | 60 days | 90 days | 365 days |
| Sending test emails / daily | 5 | 50 | 100 | 300 |
| Email client testing / per account | NA | 2 | 2 | 3 |
| Users | 1 | 1 | 3 | 10 |
| Countdown timer opens / monthly | 1000 | 100000 | 200000 | 500000 |
| Free | Startup | Business | Enterprise | |
|---|---|---|---|---|
| Pricing | $0/mo | $100/mo | $550/mo | Custom |
| Unique emails created / modified monthly | 100 | 400 | 15000 | Unlimited |
| Maximum image storage | 30 Gb | 200 Gb | Unlimited | Unlimited |
Stripo’s key strengths and weaknesses
Based on Stripo’s customer reviews, we have highlighted the pros and cons of the tool:
Stripo pros
Easy to use editor: Stripo’s drag-and-drop editor is user-friendly; even creating your first email will be easy. There are clearly labeled customization options divided into appearance and content categories.
Huge template library: Stripo’s library of 1300+ email templates is one key benefit, as you can select and customize premade templates easily.
Stripo templates are probably the richest collection I’ve ever seen. And what matters to me is that they are totally editable. Moreover, the combined HTML+CSS editor makes it even easier to add custom elements. - Olga F., Copywriter
- Multiple plugin options: Stripo’s plugin feature lets you export your templates to many ESPs, CRM, and automation tools. It means if you want to send emails created in Stripo, you can do this by integrating your tool with it.
Stripo cons
Many templates require premium access: Stripo has more than 1300 templates, but most are restricted to premium users. So, the number of templates you can access for free becomes very limited.
No dark mode preview available: Stripo doesn’t show a dark mode preview of your email template, which seems like an important feature as many people check their emails in dark mode.
Is Stripo the right tool for you?
The biggest question is whether you should use Stripo as your email service provider. We’ve listed key points to help you decide:
When it’s recommended
- You want an affordable email template builder: Being a top-notch editor, Stripo’s prices are affordable and worth every penny. Even if you’re on their free plan, you get access to most features except template sharing.
When it’s not
You want an all-in-one ESP: Stripo offers only drag-and-drop functionality. To integrate it with other ESPs, you need to buy their plugin plans which start at $100/mo. So, investing in a complete email marketing platform is better, as you’ll get a much wider range of features.
If you want to send interactive AMP emails: Stripo currently offers an AMP carousel, forms, and carousels that you can embed without coding knowledge. But, to add other AMP elements, you must code your emails in HTML. In such a scenario, your best bet would be Mailmodo, using which you can create and send interactive AMP emails with its no-code email builder.
Stripo alternatives
Check out these Stripo alternatives with more than single functionality which might be the right choice.
Mailmodo
Mailmodo is one of the emerging and most popular email marketing platforms. It helps you create and send interactive AMP emails, build automated journeys, and create trigger campaigns. Apart from this, the tool is much cheaper than Stripo and known for its excellent customer support.
💡Find out which ESP is right for you: Mailmodo vs. Stripo
Stripo vs Mailmodo: Which one should you use?
| Criterion | Mailmodo | Stripo |
|---|---|---|
| No-code email builder | For both AMP and HTML emails with 200+ premade templates to start with. | For HTML and AMP emails with 1300+ premade template libraries. |
| AMP email support | Supports 20+ AMP widgets. | Only for 3 widgets - AMP-carousels, AMP-form, and AMP-accordion. |
| Transactional emails | Available on all plans | Can only create these emails. No option to send. |
| Customer support | email, chat, video, and phone support. | Email and phone support for all users. Chat and Zoom/Google Meet support is available for all users except free plan users. Pro plan users also get access to corporate workshops. |
| Email automation | ✅ | NA |
| Dynamic email & personalization | ✅ | NA |
| List Management | ✅ | NA |
| Reports and Analysis | ✅ | NA |
| Subject line A/B testing | ✅ | NA |
| Supported integrations | 20+ integrations | 75+ integrations |
| Pricing | Upto 40k contacts - Silver: $99/mo Upto 100k contacts: - Gold - $249/mo |
Charge drag-and-drop template builder: - 1 user 1: $0/mo and $15/month - 3 users: $45/mo - 10 users: $90/mo Stripo Plugin pricing based on emails created/modified: - 100: $0/mo - 400: $100/mo - 10k: $550/mo - Unlimited: Custom |
Why should you choose Mailmodo over Stripo?
Here are 3 key reasons to choose Mailmodo over Stripo as your email marketing service provider.
- If you want to access a huge library of interactive AMP widgets
AMP emails are the future of email marketing as they reduce friction and let your recipient act inside the email. Mailmodo is the only ESP that helps you create and send responsive and engaging AMP emails with its no-code email editor. So, if you want to use both AMP and HTML email, opt with Mailmodo.
- If you want to send campaigns and get detailed analysis
Mailmodo is a complete ESP that lets you create engaging emails and set up campaigns. With its reporting feature, you can get a complete analysis of your campaign - opens and click rates, AMP vs. HTML email performance, and most clicked link data.
- If you want a complete and affordable email service provider
Stripo prices start at $15 per month and can range up to $90 for their template builder service. If you choose Mailmodo, you’ll get better pricing for feature options. For instance, you can get access to email marketing features for up to 40k contacts for just $99/mo.
- If you want to set up email automation flows
Mailmodo wins over Stripo with its advanced and easy-to-use email automation builder. For instance, you can create simple welcome emails to complicated re-engagement series. Stripo currently doesn’t offer automation features as it’s only an email template editor.
Other Stripo alternatives
Check out these Stripo alternatives that are much cheaper and might be the right choice.
| Stripo vs. Sendinblue | Stripo vs. MailerLite | Stripo vs. Active Campaign |
|---|
Sendinblue
Sendinblue is also an affordable all-in-one ESP with a generous free plan. You can create and send email campaigns, manage and nurture leads, build forms, etc. You can start with Sendinblue with $25 pricing for up to 20k contacts.
💡Want to know more? Check out this in-depth Sendinblue review 2023
MailerLite
MailerLite has a solid email template builder and an attractive free plan. Its free plans offer multiple features, such as email automation builder, landing page builder, website builder (only 1), and form and pop-up builder. Besides, if you opt for their paid plan, you’ll get even more advanced features.
💡Learn more about its features in our MailerLite in-depth review 2023
ActiveCampaign
If you want to build powerful and advanced marketing automation, ActiveCampaign is the best choice. The tool has 750+ integrations and 700+ pre-made email workflows to help you create targeted automation.
💡Explore more of its features in our ActiveCampaign review 2023
Stripo’s rating overview
| Feature | Ratings | Comments |
|---|---|---|
| Ease of use | ⭐⭐⭐⭐⭐ | The tool is straightforward, and the interface is easy to navigate. |
| Email template editor | ⭐⭐⭐⭐⭐ | The drag-and-drop editor is straightforward and helps you create engaging emails. There are preview and test options available along with export. Export is limited to free, and to send templates to your preferred ESP, you need to select Stripo’s paid plugin plan. There are many premade blocks which make it even easier to create templates in no time. Content blocks for almost every element, from the product card to the footer. |
| Pre-made templates | ⭐⭐⭐⭐ | There are 1300+ free and premium email templates available. You can filter by type, season, industry, and feature. |
| Personalization | ⭐⭐⭐ | Personalization is available. You can add merge tags for first and last name, email, subscription profile link, forward to a friend, and current date. |
| Spam and design testing | ⭐⭐⭐ | No spam testing is available. There is an option to preview AMP and HTML versions on desktop and mobile. You can also send test emails to check rendering across various email clients, which is only for paid plan users. |
| Interactive elements | ⭐⭐⭐ | Currently, only AMP-carousel, AMP-form, and AMP-accordion elements are supported. |
| Integrations | ⭐⭐⭐ | Stripo integrates with 75+ integrations, including ESPs, websites, CRM, and other tools. |
| Languages | ⭐⭐⭐ | The tool and site are available in English, Deutsch, Français, Español, Italiano, Português, Ukrainian, Russian. |
| Customer support | ⭐⭐⭐⭐ | Email and phone support for all users. Chat and Zoom/Google Meet support is available for all users except free plan users. Ro plan users also get access to corporate workshops. |
| Additional features | ⭐⭐⭐ | - Email signature generator - Brand kit generator - Template generator - Calendar link generator - Gmail promo builder |
| Overall ratings | - 4.9/5 (Product Hunt) - 4.7/5 (G2) | The drag-and-drop email builder is one of the best in the market with its intuitive dashboard and extensive range of customization options. The downside is that there are only a few free templates. |
The verdict
In a nutshell, Stripo is a terrific tool for building engaging emails. With its huge template library, you can customize emails and save time. The drag-and-drop editor is easy to use and has many design options.
Besides its editor, Stripo also has a suite of other tools, such as an email signature generator, brand kit generator, automatic template generator, and calendar link generator. So, all these tools can make template creation even easier.
But, if you are looking for a more holistic email marketing tool that helps you with campaign creation and analysis, Mailmodo is a much better alternative to Stripo.
