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Latest Email Campaign Statistics You Should Know

ByFalak Preet Kaur

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According to Statista, the number of email users worldwide was forecast at 4.3 billion. This number is set to grow to 4.6 billion in 2025, which is more than half of the expected world population. This guide will cover some interesting email campaign statistics to know in 2023.

Table of contents

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

Types of email marketing campaigns sent in 2022

Which is the most sent email campaign in 2022? Here's the breakdown:

  • Newsletter was the most common email marketing campaign sent in 2022. What types of email marketing campaigns did you send in 2022? Newsletter 83.33% Seasonal 46.97% Onboarding 66.67% Promotional 72.73% Welcome 71.21% Lead nurture 60.61% Feedback 48.48% Surveys 51.52% Milestones 19.70% Invitations 48.48% Cart/Browse abandonment 37.88% Cold email 37.88% others 3.03%

Segmented vs non-segmented email campaigns

Segmented emails can be super impactful than non-segmented emails. Here are some statistics to prove this:

  • The click-through rate of segmented campaigns is 100.95% higher (on average) than non-segmented ones. (Source: Kinsta)

  • Marketers who segment their campaigns increase revenue by as much as 760%. (Source: Dyspatch)

  • The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (Source: Hubspot)

Email campaign design and layout

Image or no-image? What's the general layout and design used by marketers? Here are some statistics from State of email report by Mailmodo:

  • 26.7% sent out campaigns with an image-only email in 2022.

Did you send any campaign with image-only email with 2022? Yes- 26.7, No-73.3

  • 15.8% of surveyors didn't use an email footer in their campaigns.

  • 38.6% of surveyors said they didn’t send any campaigns with subject line personalization in 2022.

  • 55.9% have seen an increase in the number of people that used mobile devices to engage with their campaigns in 2022.

Triggered email campaigns

Learn how triggered emails can boost your open rates, CTR and CTOR:

  • Average open rate of triggered email campaigns is 35.64%, the CTR is 2.02%, and click-to-open rate is around 9.94%. (Source: Snov)

Source: Marketing Charts

  • 54.9% of “Email My Cart” triggered email campaigns converted customers. (Source: Barilliance)

Welcome email campaigns

Welcome emails offer many opportunities, from improving your email metrics to building a strong foundation with your new subscribers. Here are some welcome email statistics:

  • Welcome emails have the highest open rate of 68.6%. (Source: GetResponse)

  • The average click-through rate for welcome emails is 14.23%. (Source: Dyspatch)

Personalized email campaigns

Personalization is one of the best tactics to improve your email marketing numbers. Here are some statistics that will prove this:

  • Emails with personalized subject lines generate 50% higher open rates. (Source: Yes Lifecycle Marketing)

  • Sending three abandoned cart emails results in 69% more orders. (Source: Omnisend)

  • 74% of customers become frustrated when their email communication experience isn’t personalized. (Source: LinkedIn)

  • 63% of people in one survey said they never respond to non-personalized emails. (Source: LinkedIn)

  • Marketers typically see a 20% increase in sales revenue when their email campaigns are personalized. (Source: Campaign Monitor)

Takeaway

These were some important email campaign statistics to keep in mind. This includes segmented, triggered, welcome and personalized email campaigns and how they can help you get your subscribers attention and boost your email marketing numbers. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

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Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.

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Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.

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Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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