16 Key Welcome Email Statistics You Should Know

ByFalak Preet Kaur


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Welcome emails have the highest open rates probably because of the user excitement and opt-in formalities. Are you using your welcome emails the right way like other successful welcome email campaigns out there? This guide uncovers some amazing welcome email statistics to know in 2023.

Table of contents

How did we collect this data?

We have compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

10+ Welcome email statistics

These statistics will help you understand welcome email open rates, click-through rates from various industries and other important welcome email metrics to know.

  1. Welcome emails enjoy a high open rate, with more than 8 out of 10 people opening them, resulting in 4x as many open and 10x more clicks than other email types. (Source: GetResponse).

  2. Welcome emails achieve an impressive click-through rate of 26.9% (Source: GetResponse).

  3. Including offers in welcome emails can boost revenue by 30% per email, compared to welcome emails without offers (Source: Invespcro).

  4. 74% expect to receive a welcome email immediately after subscribing to a mailing list (Source: Invespcro)

  5. Only 57.7% of brands send welcome emails as part of their email marketing strategies (Source: Invespcro).

  6. According to Omnisend, a series of three welcome emails can generate 90% more orders than a single welcome email (Source: Omnisend).

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  1. Welcome emails, on average, have a 4x higher open rate and 5x higher click-through rate than standard email marketing campaigns (Source: Wordstream).

  2. Welcome emails have an outstanding open rate of 68.6% (Source: Oberlo).

  3. In 2022, e-commerce players achieved a click-to-conversion rate of approximately 56.8% for welcome messages (Source: Statista).

  4. Nearly 72% of email campaigns conducted in 2022 were categorized as welcome emails (Source: Mailmodo).

  5. Welcome emails are common among B2C marketers, with 81% of them sending such emails (Source: SmartInsights).

  6. In a survey, nearly 60% of respondents reported sending at least one welcome email (Source: Digitalcommerce360).

  7. Four of every five welcome emails use double opt-in processes for subscriber confirmation (Source: Sumo).

  8. 36% of welcome emails begin with greetings like "Hey" and "Thanks" or "Thank you" (Source: Process. st).

  9. Automation is frequently used to send welcome emails, with 47% of organizations employing this method. (Source: SmartInsights).

  10. Automated welcome emails have strong performance metrics, including an average open rate of 80%, an average CTR of 26%, and an average CTOR of 28.70%. (Source: SmartInsights).

Wrap up

These were some latest welcome email statistics including welcome email open rates, CTR, CTOR and how welcome emails can help you achieve higher results. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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