8 Essential Shopify Merchant Statistics for 2024

BySakshi Chandwani


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If you're eager to keep your business on the cutting edge, it's time to tune in to the latest stats shaping the game. Dive into our latest blog post, where we unravel the top 8 must-know Shopify merchant statistics . We're talking sales highs, revenue growth, customer demographics, and the apps in the market. Stay in the loop to make great decisions that keep your business thriving!

Table of Contents

How do we collect this data?

By aggregating data from various credible sources such as DemandSage, Shopify, Growthdevil and many more. We aim to provide Shopify merchants with a comprehensive understanding of the current landscape. So, let's dive into the world of Shopify merchant statistics and see what insights we can uncover for your business.

Top 8 Shopify merchant statistics

The surge in online sales has propelled Shopify to the forefront of ecommerce platforms, with the United States and the United Kingdom leading in Shopify usage. Mobile devices are central to this shift, emphasizing the importance of responsive store design. Beyond sales, social commerce and personalized experiences drive the industry, prompting merchants to focus on customer service and data-driven strategies for success. With a wide range of features and a global ecommerce market to tap into, Shopify continues to revolutionize online retail:

  1. Out of 193 countries in the world, Shopify has merchants in 175. The United States has the most Shopify merchants, accounting for 50% of the total count. There are around 875,000 Shopify merchants in the USA. [Source: GrowthDevil]

  2. Shop Promise is a feature for Shopify merchants to build trust with customers. It displays reliable delivery information and guarantees delivery dates backed by Shopify's algorithms. By providing accurate and guaranteed delivery dates, merchants can increase conversion rates by up to 25%. [Source: Hulkapps]

  3. Shopify generated $2.15 billion US dollars in revenue from the USA, Canada, and Mexico, accounting for 73.3% of total sales. $780 million is generated outside of the North American region. [Source: Demandsage]

  4. In 2023, Shopify merchants will have over 700 million buyers. Shopify's user base is expected to continue growing, with merchants projected to have over 700 million buyers in 2023, resulting in the platform accounting for $319 billion of global economic activity. [Source: Nexusmedia]

  5. In the first two quarters of 2023, the company generated slightly over $3.2 billion in revenue, representing a substantial 28% increase compared to the first half of 2022. [Source: Hostmerchantservices]

  6. Gross Merchandise Volume (GMV) increased 22% to $56.2 billion, an increase of $10.0 billion over the third quarter of 2022. [Source: Shopify]

  7. Merchant Solutions revenue increased 24% to $1.2 billion compared to the prior year, driven primarily by the growth of GMV and Shopify Payments. [Source: Shopify]

  8. Shopify cites research that shows that paid advertising is now 15%-20% less effective for most online sellers than at the height of its performance. [Source: Gorgias]

Wrap Up

Shopify merchants are thriving with millions of active stores globally. The e-commerce boom, enhanced by the COVID-19 pandemic, has been a significant advantage for them. Mobile sales play a key role, highlighting the increasing importance of shopping through mobile devices. Beyond just transactions, Shopify merchants prioritize customer loyalty through thoughtful email marketing and loyalty programs. This shows their dedication to sustaining growth and achieving success in the highly competitive world of online retail.


According to recent statistics, Shopify is utilized by millions of merchants worldwide, accounting for approximately 9% of the e-commerce market share. The number of merchants using Shopify has been steadily increasing over the years. Other popular e-commerce platforms include WooCommerce, Magento, and BigCommerce.

Shopify provides inventory management tools that allow merchants to track stock levels, receive low-stock alerts, and manage product variants. Integration with third-party apps can further enhance inventory control, helping merchants avoid stockouts and overstock situations.

Statistics on customer demographics, referral sources, and popular marketing channels empower merchants to tailor their marketing efforts. This targeted approach maximizes ROI, helping businesses reach their target audience more effectively.

Utilizing Shopify Merchant Statistics can significantly benefit your e-commerce business by offering actionable insights into your store's performance. These statistics can help you identify popular products, understand customer preferences, optimize marketing strategies, and make data-driven decisions to enhance overall efficiency and profitability.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


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