7 Best Fonts for Email Marketing in 2024

As a marketer, you want to create aesthetic, successful campaigns using your branding elements (color, imagery, font) to make them look cohesive.

Unfortunately, you might not be able to use your brand’s unique font in your email marketing campaigns. Most email clients only support a few standard web-safe fonts, so they may not render your unique font.

That's devastating for sure. But in this case, you will have to choose functionality over aesthetics to ensure the email renders well for everyone.

This guide will reveal some of the best fonts for email and some fonts you can use for your email marketing campaigns.

Table of contents

• Why do fonts matter?

• What is the best font for email?

• 7 best fonts for email marketing in 2023

  • 1. Arial
  • 2. Times New Roman
  • 3. Helvetica
  • 4. Verdana
  • 5. Georgia
  • 6. Lucida
  • 7. Trebuchet MS

• Experiment with email fonts on Mailmodo

Why do fonts matter?

Before we get into the best fonts for email, let's first look at why a font matters inside an email.

• If you use an intricate font like Pacifico, it can take readers a lot of time to figure out what's written in the email, and they might just leave without reading the email. This can lead to a loss of potential engagement and conversion.

• And, if you use risky and unprofessional fonts like Comic Sans, you might be mistaken for a scam or fraudulent email.

• Most importantly, if you don't use a font that most email clients support, they will display the text in their default font like Helvetica, Calibri, or Arial. So, it's best to use a supported font to control how it'll render in most email clients.

What is the best font for email?

Well, there is no one best font for email. It depends on your email marketing needs and the email client support. The best font for emails should be:

• Email-safe and web-safe

Email-safe and Web-safe fonts are standard fonts that display well on websites, email, apps, etc., and are supported by most email clients. When you use an email-safe font, you can be assured that they'll render well on all online platforms and devices. So, even if the email is opened on the browser or mobile, it'll render how you intended it.

Check out this article to learn more about web-safe fonts.

• Appropriate for the topic or area of use

The best font for email is something that fits the brand and purpose of the email. If your brand is modern and targets a younger audience, you can go for fonts like Roboto or Verdana.

You can use Georgia or Times New Roman if you are more old school. However, some fonts like Comic sans, Trajan, Papyrus, etc., are inappropriate for any type of email, and it's best to avoid them entirely.

• Readable and simple

People usually skim through their emails, so you need to use fonts that are easy to read to ensure readers understand the email quickly. Complicated script fonts take time to read and can be confusing. So stick to crisp and clear fonts that are not too thin and have good spacing to ensure that your emails are readable.

7 best fonts for email marketing in 2023

Here are some of the best fonts for email that you can try out for your next email campaign.

1. Arial

• San serif typeface

• A versatile font that's simple and modest

• Supported by all email clients

• Commonly used for print and digital media

• It can be bland, so avoid it if you want to stand out.

2. Times New Roman

• Serif typeface

• An authoritative font that has a traditional look

• Supported by most email clients

• Commonly used for printed media like books, newspapers

• Not as widely used in an email, so you can use it to stand out

• Use it with trendy visuals to show a beautiful juxtaposition of new and old

3. Helvetica

• San serif typeface

• Bold and modern

• Supported by most email clients and web browsers

• Perfect for the header and logo.

• Not suitable for email copy because the letters are spaced too close together.

4. Verdana

• San serif typeface

• Simple and versatile

• Supported by most email clients

• Highly readable

• Designed specifically to be used on screen

• Suitable for all age groups

• Looks good on low-resolution screens

5. Georgia

• Serif typeface

• An elegant and dignified look

• Similar to Times New Roman

• Commonly used online newspapers, magazines, etc

• It was designed to be clear and readable on screens, even at small sizes.

• It is great for reading long paragraphs, so use it for your email newsletters.

6. Lucida

• San serif

• Modern and friendly

• Works well for print as well as digital media

• The letters are spaced wide, so it's highly readable.

• Perfect for the email copy.

7. Trebuchet MS

• San serif typeface

• Subtle curves in the letters make it look artistic

• Designed to be read easily on screens

• But not suitable for the email copy.

• Best use it for headers, CTA, etc.

We know that most of these fonts are pretty basic. But accessibility is more important than aesthetics in emails. So, choose a font from those mentioned above that closely matches your brand's typeface to stay accessible while maintaining your brand’s aesthetics.

Experiment with email fonts on Mailmodo

At Mailmodo, we offer only web-safe fonts because we want to make it easy for you to find a font that renders well in most email clients. Get started on Mailmodo by signing up and trying out these web-safe fonts in your next email campaign.

Check our guide on email design if you want to learn about the other aspects of email design apart from email fonts that impact your email marketing efforts.