11 Shopify Website Statistics you need to know in 2024

Sakshi Chandwani
BySakshi Chandwani

3 mins read

Shopify has fast become one of the most popular e-commerce platforms available. With over a million businesses using Shopify, it’s clear that it's trusted globally by brands big and small. Explore these 11 compelling Shopify website statistics that will further shed light on its impact and effectiveness in this dynamic digital market while creating a great shopping experience online.

Table of Contents

How do we collect this data?

The data presented was gathered from reputable sources in the e-commerce and digital marketing industry such as: Shopify, Lionsorbet and Storeleads.

Revealing key shopify website statistics

Let's delve into these 11 insightful Shopify website statistics that will guide you toward making informed decisions about your online store:

  1. Shopify ranks 4th among the top 5 eCommerce platforms worldwide, with a market share of almost 11%. Shopify owns 28% of the e-commerce platform market share in the United States, surpassing eBay. [Source: Yaguara]

  2. Shopify powers the most top-ranking websites worldwide and has a 2.72% market share among the top 100k websites, surpassing WooCommerce and Magento4. [Source: Yaguara]

  3. In November, the number of backlinks to shopify increased by 0.6% and equals 3.22B. The amount of referring domains has increased by 9.53% and equals 3.72M. [Souce: Semrush]

  4. Shopify Plus is used by 48,426 live websites and an additional 9,987 sites that have used Shopify Plus historically. [Source: Built With]

  5. The average shopping cart abandonment rate is 70.19%. [Source: Shopify]

  6. Over 4.36 million websites are currently using Shopify. [Source: Demandsage]

  7. Shopify's average order value is $85, with a 1.5 to 2% conversion rate. In the first quarter of 2023, Shopify's Gross Merchandise Volume (GMV) reached nearly 50 billion U.S. dollars [Source: Statista].

  8. There are 28,627 domains running Shopify Plus, Shopify's pricing plan with the most features. Shopify Plus allows merchants to run stores on multiple domains, and there are approximately 19,084 distinct merchants running Shopify Plus. [Source: Storeleads]

  9. With a nearly equal split of 48.88% male and 51.12% female visitors, Shopify fosters inclusivity across different demographics. The predominant age group of 25-34 year olds offers valuable insights for targeted marketing and content creation. [Source: Similareweb].

  10. The market capital of Shopify is 74.09 billion as of the 2nd quarter of 2023. Shopify powers 4,309,969 active websites across the world. [Source: Yaguara]

  11. Shopify boasts an average page loading time of 2.8 seconds, contributing to better user experience, lower bounce rates, and improved SEO rankings. [Source: Lionsorbet]


In conclusion, Shopify has established itself as a dominant force in the world of e-commerce. With millions of websites currently using the platform, it is clear that many businesses trust Shopify to power their online stores. The statistics speak for themselves - despite the shopping cart abandonment rate, Shopify still manages to maintain a good conversion rate and an impressive average order value. Shopify's continuous innovation and commitment to empowering merchants position it as a powerhouse in the world of online retail.

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The average conversion rate for Shopify websites typically falls between 2.5-3%. However, it's important to note that conversion rates can vary depending on factors such as industry, product type, and website design. To improve conversion rates, focus on optimizing website speed and enhancing user experience. Regularly monitoring and analyzing conversion data can also help identify areas for improvement, such as reducing the number of abandoned shopping carts before checkout.

Mobile optimization plays a crucial role in the success of a Shopify website. Online shoppers using their mobile devices for purchases, a poorly optimized mobile site can result in high bounce rates and lost sales. Fortunately, Shopify offers responsive themes, including Shopify themes and tools to ensure your online store is optimized for mobile users browsing on their browsers.

The most important trackable events on Shopify include website traffic, conversion rate, average order value, bounce rate, and customer acquisition cost. These metrics can provide insights into the performance of your website and help you make data-driven decisions to optimize your Shopify store.

Unexpected shipping costs, lengthy checkout processes, out-of-stock products, and lack of trust in security/payment processing contribute to cart abandonment on Shopify websites.

Website design plays a crucial role in the success of a Shopify store. It directly impacts user experience and credibility, which can affect conversion rates and bounce rates. A visually appealing and user-friendly design can also improve SEO rankings and increase brand awareness. Regular updates and optimization are important to stay current with trends and customer preferences.

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