13 B2C Email Marketing Statistics that you need to know

author image

Written by:Mashkoor Alam


Facebook logo
Linkedin logo
Twitter logo
Whatsapp logo
Pinterest logo
mail logo
copy link

In the dynamic world of business-to-consumer (B2C) marketing, email campaigns remain a cornerstone for engaging customers. In this article, we'll delve into 13 crucial B2C email marketing statistics that can help you optimize your strategies and connect with your audience more effectively.

Table of contents

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

13 B2C Email Marketing Email Statistics

Here’s a list of latest phishing email statistics worldwide to help you comprehend how this cybercrime is impacting the world around you.

  1. 50% of people buy from marketing emails at least once per month (Source: SaleCycle)

  2. 72% of B2C marketers utilize email marketing software to support content distribution (Source: Content Marketing Institute)

  3. 87% of B2C marketers leverage automation as part of their email marketing strategy (Source: HubSpot)

  4. 34% of consumers are more likely to purchase from email marketing (Source: Litmus)

  5. 319 billion business and consumer emails are sent and received daily (Source: Radicati Group)

  6. The average open rate for B2C emails is 20.94% (Source: Mailchimp)

  7. The average click-through rate for B2C emails is 2.57% (Source: Mailchimp)

  8. The average bounce rate for B2C emails is 0.68% (Source: Mailchimp)

  9. The average unsubscribe rate for B2C emails is 0.18% (Source: Mailchimp)

  10. 91% of consumers check their email on their smartphones at least once a day (Source: Backlinko)

💡 Related guide: A Comprehensive Guide To B2C Email Marketing

  1. 59% of email recipients say they have purchased based on an email (Source: SaleCycle)

  2. Transactional emails sent to confirm customer purchases have one of the highest open rates at 80+% (Source: MarketSplash)

  3. 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis (Source: MarketSplash)

Wrap up

To wrap up, these insights shed light on customer behavior, preferences, and trends, empowering you to craft more engaging and effective email campaigns. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

author profile avatar

Content Marketing Manager at Mailmodo

Mashkoor has always been passionate about writing. He used to write short stories on his blog before he started writing for SaaS companies years back. He aspires to create content that connects with the audience and have a book under his name some day.

Linkedin logo
Twitter logo

Better emails. less work.
super growth.