How to Use AI Image Generators for Marketing in 6 Simple Steps

Julian Lankstead
ByJulian Lankstead

10 mins read

Are you tired of using the same old stock images for your marketing campaigns? Then, it’s time to learn how to use AI image generators!

Powerful AI image generator tools can create stunning visuals that are tailor-made for your brand and messaging. By harnessing the power of AI, you can unleash your creativity and take your marketing strategy to new heights. So get ready to revolutionize your marketing efforts with these cutting-edge tools!

Why your marketing strategy needs AI image generators

AI image generators have revolutionized the marketing industry. They provide businesses with a powerful method to create appealing content.

Here are some of the amazing benefits of learning how to use AI image generators in your marketing strategy:

1. Customized visual content

AI image generators are fantastic tools that offer a wide range of options, styles, and designs. The best part? You can customize your ai images to match your brand and target audience, making them one-of-a-kind.

Let's take a look at Coca-Cola’s Makemagic campaign as an inspiring example. They used AI-generated images together with art created by humans to put their brand in the spotlight. Coca-Cola increased consumer engagement and generated a buzz around their brand.

2. Time and cost-efficiency

You can now achieve professional-grade visuals without emptying your wallet. Learning how to use AI image generators is like having a team of talented designers right at your fingertips.

But that's not all! An AI image creator also brings a whole new level of efficiency to the table. Imagine being able to create eye-catching content in a fraction of the time compared to traditional methods.

3. Enhanced creativity

Learning how to use AI art generators offers endless possibilities for creative exploration. They empower you to tap into your imagination by providing a wide range of elements, templates, and effects.

AI art generators unleash your creativity by providing an extensive library of elements, templates, and effects. You can experiment, play around, and create unique visuals that capture attention and tell your brand's story.

Suppose you run a fashion brand and want to stand out in a competitive market. You can use them to generate exclusive clothing designs that are sure to make a statement. It's a brilliant way to add that extra touch of creativity and uniqueness to your brand.

4. Uniqueness and novelty

An AI-generated image possesses a unique and futuristic charm that stands out in today's crowded marketing world. With the help of cutting-edge technology, businesses can set themselves apart from competitors and ignite curiosity among their target audience.

Let's take L'Oréal’s virtual makeup try-on experiences as an example. By embracing AI image generation techniques users can visualize how various makeup products would look on their own faces. This innovative approach not only enhances the purchasing journey but also empowers customers to make informed decisions about their beauty choices.

5. Emotional appeal

AI art generators have an incredible ability to evoke emotions by crafting visuals that resonate with viewers. Imagine a travel agency using AI-generated images of breathtaking landscapes or vibrant cityscapes to ignite feelings of wanderlust and adventure.

Such captivating visuals have the power to inspire potential customers and entice them to book their dream vacations.

6. Storytelling potential

AI-generated images have a remarkable ability to elevate storytelling. Imagine the possibilities when businesses leverage this technology in their marketing strategy to captivate their audience and convey their brand's message in a striking manner.

For instance, Toyota, in their 2017 RAV4 campaign, employed AI for storytelling. The campaign used AI-generated visuals to generate ad scripts. This connected the RAV4 to consumers' favorite activities in a unique and unpredictable manner.

Toyota conveyed stories by showcasing 300 unique videos with unexpected activity pairings. Using this approach engaged audiences on platforms like Facebook and Instagram.

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How to use AI image generators for marketing

In this section, we'll delve into the practical steps of leveraging AI image generators for marketing success.

Step 1: Choose the right AI generator tool

Choosing the right AI image generator tool or platform comes first when creating a successful marketing campaign. Look for features and customization options that align with your needs.

Two excellent options to consider are Midjourney and Craiyon. Both offer a seamless experience and a wide range of customization features. Besides, to features and customization options, it is important to;

  • Look for platforms that have a strong track record of generating high-quality and realistic images.

  • Consider the scalability of the AI image generator tool. As your marketing campaign grows, you may need to generate a large volume of images.

  • Look for platforms that offer responsive customer support and resources to help you make the most out of the tool.

Choosing the right AI image generator tool is a critical decision that can greatly impact the success of your marketing campaign. Take the time to check different options and consider your specific needs and goals to make an informed decision.

Step 2: Feed the AI image generator clear, concise data

Ensure that the data you provide to the AI image generator is accurate and representative of your brand. Use clear and concise descriptions to guide the system in creating images that resonate with your target audience. The input data should provide clear and specific instructions to the language model.

Here are some tips for crafting effective input data:

  • Clearly identify the purpose of the AI generated image.

  • Provide as much specific information as possible in your input data. Include relevant details, context, and examples that will help the AI model understand the desired output.

  • Specify the desired tone and style of the AI images you would like.

  • Utilize prompts and context to guide the language model.

  • Generating high-quality content may require some trial and error. Experiment with different input data variations and iterate based on the output generated.

Crafting effective AI input requires a balance between being specific and giving the model enough flexibility to be creative. By considering these tips, you can improve the quality and relevance of the content generated by the language model.

Step 3: Adjust settings and parameters essential to achieve desired outcomes.

When learning how to use AI Image generators you will need to experiment with different settings to fine-tune your output. Showcase practical examples to understand how different adjustments affect the final results. This will help you discover the perfect balance between creativity and relevance.

Adjusting settings and parameters, it is important to have a clear understanding of the desired outcomes. By experimenting with different settings, one can fine-tune the generated images to achieve the desired level of creativity and relevance.

For example, if the goal is to generate realistic landscape images, adjusting parameters such as color saturation, lighting, and perspective can impact the final result.

If the aim is to create abstract or surrealistic AI images, modifying parameters related to distortion, texture, or complexity may be more effective. Practical examples showcasing these adjustments will provide a deeper understanding of how different settings can influence the outcome and help in discovering the perfect balance between creativity and relevance.

By undertaking this iterative process of experimentation and evaluation, you can harness the full potential of AI-generated images.

Step 4: Generate stunning AI-generated images effortlessly

After feeding your AI powered image generator with enough data, all that is left to do is create images. If you are new to using the tool, you may have to generate your images over and over.

Once your AI model is trained and ready, generating stunning AI-generated images becomes a seamless process. With just a click of a button, you can witness the incredible capabilities of AI as it creates unique and visually captivating images.

The ease and speed at which you can create realistic images make it an exciting method for various creative endeavors.

Step 5: Personalize your AI-generated images

Enhancing an AI generated image with personalized text descriptions, branding elements, and creative touches is a great way to make them more unique and aligned with your brand. Add personalized slogans, taglines, or your logo to create a cohesive visual identity that resonates with your audience.

Besides personalized text and branding elements, incorporating creative touches can truly elevate the uniqueness and personality of AI-generated images.

Consider integrating elements that reflect your brand's values, style, and aesthetic. This could be through the use of specific colors, patterns, or visual effects aligned with your brand.

These creative touches make your images more visually appealing and memorable.

Step 6: Optimize AI-generated visuals for various marketing platforms

Optimizing AI-generated visuals for various marketing platforms is crucial to maximize their impact. Consider the specific requirements of each platform, whether it's social media, websites, or print materials.

Resize the images accordingly and ensure they maintain their quality across different mediums. This will guarantee that your AI-generated visuals capture attention and engage your audience effectively, regardless of the marketing platform used.

It is essential to maintain consistency in branding across various platforms. This includes using consistent color schemes, fonts, and visual elements.

When resizing the AI-generated visuals, make sure they still align with your brand's aesthetics and messaging. Consistency in visuals not only helps in building brand recognition but also enhances the user experience.

It is also important to consider SEO. By incorporating relevant keywords in alt texts, you can improve the search visibility of your AI-generated visuals. This increases the chances of attracting organic traffic to your marketing materials.

How to get better results from an AI image generator?

An AI image generator is a formidable tool that can complement your marketing efforts. It should not, however, replace human creativity and expertise. At the end of the day, it takes a human’s scrutiny and inputs to unleash the potential of an AI image generator.

Here are some tips that have helped many businesses to get better results from AI image generators;

  1. Understand the capabilities and limitations of your AI image generator.

  2. Always input quality training data for accurate image generation.

  3. Experiment with different prompts to achieve desired results.

  4. Establish a feedback loop to improve the AI's performance over time.

  5. Consider ethical implications and align generated images with brand values.

  6. Take a hybrid approach by combining AI image generation with human creativity.

💡 Related guide: 8 Ways To Use AI For Email Marketing In 2023


In today's fast-paced digital world, grabbing attention is crucial. Knowing how to use AI image generators, you can effortlessly stand out and captivate your audience.

So why settle for only generic stock photos when you can create custom visuals that truly represent your brand?

Experiment with the top tier AI image generators and set yourself apart from your competitors today.

What you should do next

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Frequently asked questions

There are several great AI image generators available, each with its own unique features and capabilities. Some of the popular ones include, DeepArt, Deep Dream Generator, Runway ML, ArtBreeder, DALL-E, StyleGAN, Midjourney's AI models and AnimeGAN.

Yes, AI image generators can create original and unique images that align with a brand's identity. AI image generators have the ability to analyze lots of data and generate visually stunning images that capture the essence of a brand. If you're seeking to elevate your marketing strategy, using AI image generators is worth considering.

AI image generators for marketing purposes offer benefits, but they come with limitations. The generated images may lack authenticity and fail to emotionally connect with consumers, as they lack the human touch. Marketers need to carefully curate and review the output to align with brand values.

Relying too heavily on AI image generators may lead to a lack of originality and creativity in marketing campaigns. A balanced approach that combines AI-generated content with human perspectives is essential.

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