10 Ecommerce Email Marketing Statistics that you need to know

ByMashkoor Alam


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Ecommerce email marketing is all about the numbers. To stay ahead in the competitive world of online retail, you need more than just great products—you need effective marketing strategies. That's where ecommerce email marketing statistics come into play. In this blog, we'll dive into essential statistics that every ecommerce marketer should know. These insights will help you fine-tune your email campaigns, boost conversions, and drive growth.

Table of contents

How do we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

10+ Ecommerce Email Marketing Statistics

Here’s a list of latest E-commerce email marketing statistics worldwide that will turbocharge your email strategies, boost sales, and enhance your online retail prowess. Let's delve into the crucial stats that can make a difference.

  1. 61% of subscribers/customers would like to receive promotional emails every week. (Source: MarketSplash)

  2. The highest ROI, with 45 dollars per 1 dollar spent, belongs to the retail, e-commerce, and consumer goods industries. (Source: MarketSplash)

  3. E-commerce emails have one of the highest deliverability rates of 96%. (Netcore Cloud) (Source: Netcore Cloud)

  4. Product replenishment emails enjoy 53.6% click-to-open rates, the highest in E-commerce email marketing strategies. (Source: Convertcart)

  5. Cart abandonment emails to boost sales by 4.43% across all E-commerce industries. (Sale Cycle) (Source: SaleCycle)

  6. Only 50% of the top 100 eCommerce businesses send cart abandonment emails. (Source: Iterable)

  7. E-commerce brands experience a significant loss in revenue, up to $300 billion annually, primarily due to the phenomenon known as "search abandonment." (Source: Convertcart)

  8. Most E-commerce brands see an open rate of around 65.32% on stock alert emails. (Barlliance) (Source: Barilliance)

  9. E-commerce's average email open rate is 15.68%, and the average click rate is 2.01%. (Source: Mailchimp)

  10. E-commerce marketing emails get an average click rate of 2.01%. (MailChimp) (Source: Mailchimp)

  11. Email marketing campaigns account for 9% of the total traffic on eCommerce websites. (Source: Statista)

  12. Only 0.19% of E-commerce marketing emails get hard-bounced. (Source: Mailchimp)

💡 Related guide: 9 eCommerce Personalization Strategies to Boost Sales

Wrap up

In the world of ecommerce, numbers are your compass. These Ecommerce email marketing statistics are like guiding stars, helping you navigate towards success. Armed with these insights, you can craft email campaigns that engage, convert, and drive growth in your online retail journey. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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