7 Best Email Copywriting Examples for Inspiration

In the digital marketing era, email marketing remains a preferred channel for marketers. Email copywriting is an indispensable skill, given the role it plays in persuasion in email marketing campaigns. Needless to say, if you nail your email copies each time, you can convert a potential customer to a repeat customer. This guide reviews a few of the best email copywriting examples and discusses why they work.

Table of contents

• How to write an email copy that converts?

• 7 great email copywriting examples

  • 1. Spotify
  • 2. Harry’s
  • 3. Grammarly
  • 4. Uber
  • 5. Penguin Random House
  • 6. Casper
  • 7. Tidio

• Takeaways

How to write an email copy that converts?

Writing an email copy that converts requires strategic thinking and some specific things that you need to focus on. Here are some things that you should consider when writing an email copy.

• Identify the objective of your email
• Choose a copywriting framework
• Know your target audience
• Make your email copy conversational
• Optimize your subject lines
• Use preheader texts
• Keep your email copy short and relevant
• Introduce yourself in the introduction
• Tell a story
• Make the copy digestible

7 great email copywriting examples

Creating a unique and perfect email copy can be difficult, and copywriters may often need more inspiration and ideas for their email copies. If you feel the same, we bring our picks of the best email copywriting examples to draw inspiration from.

1. Spotify

(Source: Hubspot)

This email copy from Spotify gets so many things right. Personalization is just one aspect of it. All the information has been divided into easy-to-read paragraphs having no more than 2 sentences each. It starts by introducing the sender, followed by why they’ve sent the email and an appreciation.

All the important information is formatted in bold for scannability. It has an attractive CTA that outright states the action it will perform or lead the recipient to. Also, it talks directly to the recipient, like a human would. The recipient feels that he or she is one of the first to get access to the tickets.

2. Harry’s

(Source: Really Good Emails)

This email from Harry’s is another cool example of a great email copy. This is an interactive email campaign that helps the recipient find their ideal scent. Each question is a hook because it’s all about you.

Also, it leads you to valuable information on what kind of scent would suit you. Even if it wasn’t accurate, it sure is fun. The copy here is also divided into questions so the copy is scannable and filled with images which makes it interesting. They also give an offer in the end to motivate the purchase.

3. Grammarly

(Source: Really Good Emails)

This email from Grammarly is all about educating the recipients on how to use their product best. The email template is divided into two sections that makes this promotional email scannable. Notice that the email copy is clean, to the point, and concise. So undoubtedly, the recipient will find immense value in this welcome email.

4. Uber

(Source: Really Good Emails)

This email copy from Uber starts with an image showing a happy rider, reflecting their service's satisfaction. The email copy uses personalization. It doesn’t advertise Uber's features but focuses on how its service will solve recipient's pain points. The email follows the principle of talking about the benefits recipients will get over selling product features. This is a great way to market your new product.

5. Penguin Random House

(Source: GMass)

Here’s another fun example from Penguin Random House, a publishing company. The company sent this fantastic copy to its email subscribers on World Emoji Day with a unique take on celebrating it.

For those who love games, this is a treat. The email copy is concise, colorful, and highly engaging. It creates curiosity in the recipients to guess the novel's name.

6. Casper

This email from Casper leads with a visually appealing background and the copy focuses on the feature they sell ‘a better sleep’ instead of just mattresses. The focus of this email campaign is also on how the customers can benefit from their product.

Their highlighted content has humorous puns which add to the readers delight. Even their CTA revolves around their product line and highly contrasts with the background to stand out, even if it’s just a plain white box.

7. Tidio

(Source: Gripped)

This announcement email from Tidio starts on a high note creating curiosity in the reader. The CTA is a simple link that takes the reader to the booking page. The important date and time has been highlighted. The email marketing strategy focuses on what the recipient will learn instead of simply listing the contents of the course.

Offering free consultations in the body copy is another motivator. The sender’s name and photo at the end adds a human touch to the email so the reader feels he’s being contacted by a real person instead of a robot.

These are a few examples of the best email copywriting examples. While writing your own email copies, make sure you follow the best practices and tips discussed in our guide below.

Takeaways

Effective email copywriting uses a mix of psychology, creativity and strategy. The above copywriting examples show how you can create an effective email copy that resonates with the audience. These examples will inspire you and aid your creativity to build better and more engaging email copies that perform well.