13 Essential Non-Profit Industry Email Statistics

To navigate the non-profit sector landscape effectively, it's essential for non-profits to stay informed about the latest email statistics and trends. In this article, we will explore a comprehensive set of non-profit industry email statistics, shedding light on how these organizations leverage email to inspire change, build communities, and drive their missions forward.

How do we collect this data?

We have compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

13 Non-Profit Industry Email Statistics

These statistics will help you understand welcome email open rates, click-through rates from various industries and other important non-profit email metrics to know.

1. Nonprofit email open rates are among the highest of any industry reported at 25.5% (Source: MayeCreate Design)

2. 70% of nonprofits do not have an outlined email marketing strategy (Source: MayeCreate Design)

3. 71% of nonprofits are not automating their emails (Source: MayeCreate Design)

4. Nonprofit email list growth is holding steady at 3% (Source: MayeCreate Design)

5. 69% of nonprofits worldwide regularly publish an email newsletter (Source: Nonprofit Tech for Good)

6. 37% of nonprofits regularly delete unengaged email subscribers (Source: Nonprofit Tech for Good)

7. 64% of nonprofits use personalization in their email newsletters (Source: Nonprofit Tech for Good)

8. 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly (Source: Nonprofit Tech for Good)

9. 73 percent of the nonprofits surveyed either didn't have a formalized email marketing strategy or segmented their audiences based on demographic factors. (Source: TechSoup)

10. 25% of nonprofits use email subscribe pop-ups on their website (Source: Nonprofit Tech for Good)

11. 18% of nonprofits send email newsletters twice monthly (Source: Nonprofit Tech for Good)

12. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020 (Source: HubSpot)

13. Nonprofit email list increased by 7% in 2021, compared with 4% and 2% in the previous two years. (Source: HubSpot)

Wrap up

Through our exploration of non-profit industry email statistics, we've witnessed the profound impact of well-crafted email campaigns in driving engagement, fundraising efforts, and advocacy initiatives. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.