13 Essential Non-Profit Industry Email Statistics

ByMashkoor Alam


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To navigate the non-profit sector landscape effectively, it's essential for non-profits to stay informed about the latest email statistics and trends. In this article, we will explore a comprehensive set of non-profit industry email statistics, shedding light on how these organizations leverage email to inspire change, build communities, and drive their missions forward.

Table of contents

How do we collect this data?

We have compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

13 Non-Profit Industry Email Statistics

These statistics will help you understand welcome email open rates, click-through rates from various industries and other important non-profit email metrics to know.

  1. Nonprofit email open rates are among the highest of any industry reported at 25.5% (Source: MayeCreate Design)

  2. 70% of nonprofits do not have an outlined email marketing strategy (Source: MayeCreate Design)

  3. 71% of nonprofits are not automating their emails (Source: MayeCreate Design)

  4. Nonprofit email list growth is holding steady at 3% (Source: MayeCreate Design)

  5. 69% of nonprofits worldwide regularly publish an email newsletter (Source: Nonprofit Tech for Good)

  6. 37% of nonprofits regularly delete unengaged email subscribers (Source: Nonprofit Tech for Good)

  7. 64% of nonprofits use personalization in their email newsletters (Source: Nonprofit Tech for Good)

  8. 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly (Source: Nonprofit Tech for Good)

  9. 73 percent of the nonprofits surveyed either didn't have a formalized email marketing strategy or segmented their audiences based on demographic factors. (Source: TechSoup)

  10. 25% of nonprofits use email subscribe pop-ups on their website (Source: Nonprofit Tech for Good)

  11. 18% of nonprofits send email newsletters twice monthly (Source: Nonprofit Tech for Good)

  12. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020 (Source: HubSpot)

  13. Nonprofit email list increased by 7% in 2021, compared with 4% and 2% in the previous two years. (Source: HubSpot)

Wrap up

Through our exploration of non-profit industry email statistics, we've witnessed the profound impact of well-crafted email campaigns in driving engagement, fundraising efforts, and advocacy initiatives. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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