8 Best CRM Email Marketing Tools in 2024

Mashkoor Alam
ByMashkoor Alam

8 mins read

Imagine a world where your marketing campaigns flow seamlessly, your customer data is organized at your fingertips, and every interaction feels personal for your customers. Sounds like a dream, right? CRM tools integrated with email marketing functionalities are designed to make this a reality—empowering businesses to connect with their audience on a deeper level. Whether you’re automating email sequences or tracking customer behavior, the right tool can elevate your engagement strategy. 

This guide will explore the top 8 CRM email marketing tools to help you build stronger and more meaningful connections with your customers.

Why opt for a CRM with email marketing functionality?

CRM and email marketing software are both highly effective tools on their own, and their integration creates an even more powerful solution that can be highly beneficial for your business. Here’s how integrating the two can benefit you:

  • Personalized communication : They allow for highly tailored and personalized emails based on customer data, boosting engagement and increasing the chances of conversions by delivering relevant content to the right audience at the right time.

  • Improved productivity : Integrating CRM with email marketing streamlines campaign management by consolidating tasks and processes into one system, saving time and enhancing overall efficiency through automation, centralized data, and seamless workflow coordination.

  • Data safety : They offer better security by centralizing customer information within encrypted databases. These systems also ensure compliance with data protection regulations, safeguarding sensitive customer data throughout marketing.

  • Cost effectiveness : CRM software integrated with email marketing functionality are usually more cost effective than using two different tools - one for email marketing and one for customer data management. This lowers operational costs while maximizing the impact of marketing efforts.

Key features to look for in a CRM email marketing platform

When selecting a CRM platform integrated with email marketing capabilities, it's essential to identify features that will enhance your marketing efforts and streamline customer relationship management. Understanding these key functionalities can help you make an informed choice and choose the right tool for your business. Here’s what you need to look for:

  1. Analytics and testing

Seek a tool that enables you to analyze customer data and track the performance of your email marketing campaigns. It should also allow for a/b testing which will help you enhance your future campaigns.

  1. Lead nurturing

Choose a tool that automates lead nurturing, allowing you to build lasting relationships with potential customers. By leveraging CRM data for timely, personalized emails, you can guide leads through the sales funnel and transform them into loyal customers.

  1. Integrations

Ensure that the tool integrates seamlessly with other software and platforms that you might be using or plan on using in the future. This will streamline your processes. As a general rule of thumb, you can choose a tool offering multiple integration options.

  1. Automation

Seek out automation features that streamline tasks usually done manually. This lets you focus on strategy while automatically handling email drip campaigns, lead scoring, and task alerts, ensuring timely and personalized communication that boosts efficiency and productivity.

  1. Segmentation and personalization

Look for features that allow you to segment your audience based on demographics, purchase history, engagement and so on and send them personalized emails. By targeting smaller groups, you can send personalized messages that resonate better, strengthening connections, boosting open rates, and increasing ROI.

8 best CRM email marketing platforms

Finding the right combination of the above mentioned features can be overwhelming. To simplify your search, here are the top 8 crm email marketing platforms that you can consider:

  1. HubSpot

Hubspot is a leading email marketing crm tool, recognized for its ability to automate email campaigns using CRM data. It enables businesses to attract more leads and increase conversions through personalized, targeted emails.

hubspot.png

Key features:

  • Lead and contact management

  • Sales pipeline visualization

  • AI-generation of email copies

  • Automation of sales tasks and workflows

  • Integrated calendar for meeting scheduling

  • A/B testing capabilities

  • Sales analytics and reporting

Customer ratings:

  • G2: 4.5/5

  • Capterra: 4.5/5

Price:

Plan Starting Price
Starter $15 per month
Professional $90 per month
Enterprise $150 per month
  1. Zoho CRM

Zoho CRM is a comprehensive crm platform designed to help businesses manage their sales, marketing, and customer support efforts. Zoho Campaigns offers an intuitive dashboard designed for ease of use, helping users create and manage email campaigns with better engagement.

zoho crm.png

Key features:

  • AI-driven in-depth business and email analytics

  • Lead management

  • Workflow automation

  • Sales forecasting

  • Interactive emails

  • A/B testing

Customer ratings:

  • G2: 4.1/5

-Capterra: 4.3/5

Price:

Plan Price
Standard $9.56/month billed annually
Professional $16.73/month billed annually
Enterprise $28.68/month billed annually
Ultimate $31.07/month billed annually
  1. Nutshell

Nutshell is an all-in-one CRM and email marketing platform designed to help B2B teams collaborate and close more deals. It’s simple enough for any user and powerful enough for any business, ideal for teams who want to avoid managing multiple tools or hiring a dedicated admin.**

nutshell.png

Key features:

  • Automated workflows

  • Centralized customer data

  • Data-driven insights

  • Intuitive sales automation

  • Performance tracking

  • Personalized automated sequences

Customer ratings:

  • G2: 4.3/5

  • **Capterra:**4.3/5

Price:

Plan Price
Foundation $16 per user per month
Pro $42 per user per month
Power AI $52 per user per month
Enterprise $67 per user per month

4. Monday CRM

Monday CRM is a flexible and user-friendly crm platform designed to help businesses streamline their sales processes. As part of the larger monday.com suite, it integrates seamlessly with other tools for project and work management, making it ideal for managing processes across the organization.

monday crm.png

Key features:

  • Sales forecasting

  • Activity tracking

  • AI-assisted email composition

  • Personalized mass emails

Customer ratings:

  • G2: 4.6/5

  • Capterra: 4.7/5

Price:

Plan Price
Basic CRM $12 per seat per month
Standard CRM $17 per seat per month
Pro CRM $28 per seat per month
Enterprise CRM Contact Sales

5. Salesforce

Salesforce provides small businesses and startups with an all-in-one sales and support solution that simplifies building stronger client relationships. It's user friendly, easy to set up, and maintain, making it one of the best client management software options at a standard cost.

salesforce.png

Key features:

  • Customer segmentation

  • Email personalization

  • Powerful analytics

  • Automation

  • Contact management

  • AI-based content

  • Journey orchestration

Customer ratings:

  • G2: 4.3/5

  • Capterra: 4.4/5

Price:

Plan Price
Starter Suite $25
Pro Suite $100
Enterprise $165
Unlimited $330

6. Pipedrive

Pipedrive is a leading free CRM and pipeline management software designed to help businesses organize sales efforts and track transactions. Being cloud-based, it’s accessible anytime from any web browser or mobile app.

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Key features:

  • Comprehensive lead management

  • Advanced AI and automation

  • Sales insights and detailed reporting with visual charts and graphs.

  • Mobile app

  • 400+ integrations

Customer ratings:

  • G2: 4.2/5

  • Capterra: 4.5/5

Price:

Plan Price
Essential $12 per seat per month, billed annually
Advanced $24 per seat per month, billed annually
Professional $49 per seat per month, billed annually
Power $59 per seat per month, billed annually
Enterprise $79 per seat per month, billed annually

7. Freshsales

Freshsales, a CRM solution from Freshworks, offers an intuitive interface and a range of powerful features such as AI-driven lead scoring, smart workflow automation, and a visual deal pipeline. It provides businesses with all the tools they need to manage their sales efficiently and with ease.

freshworks.png

Key features:

  • Workflow automation

  • Email Scheduling

  • Personalized emails

  • Visual email builder

  • Autoresponders

  • Automated email sequences

  • 360D customer view

Customer ratings:

  • G2: 4.4/5

  • Capterra: 4.5/5

Price:

Plan Price
Growth $9/user/month, billed annually
Pro $39/user/month, billed annually
Enterprise $59/user/month, billed annually

8. Engagebay

EngageBay is an all-in-one software for marketing, sales, and service automation, offering a free CRM for startups and growing businesses. It helps automate processes by combining lead generation, email marketing, CRM, marketing automation, social media engagement, helpdesk, and ticketing into one powerful platform.

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Key features:

  • Automate marketing, sales, and support tasks

  • Custom reports and web analytics

  • Broadcast emails, email sequences, and template builder

  • Social post-scheduling and engagement tracking

  • Task and calendar management

Customer ratings:

  • G2: 4.7/5

  • Capterra: 4.7/5

Price:

Plan Price
Free $0 per user/month
Basic $13.79 per user/month
Growth $59.79 per user/month
Pro $110.39 per user/month

Takeaway

Choosing the right software for your business is crucial, as it will not only streamline your customer relationship management but also enhance your email marketing efforts through valuable insights. By leveraging the strengths of the right CRM, you can craft targeted campaigns that resonate with your target audience and build stronger connections. Ultimately, investing in the right CRM and email marketing tools can transform your customer engagement, making every interaction more meaningful and effective.

FAQs

CRM (Customer Relationship Management) centers on managing customer relationships, interactions, and data to enhance customer service and sales. In contrast, marketing automation automates marketing tasks and workflows, including email campaigns, social media posts, and lead nurturing.

Gmail is primarily an email platform and provides basic CRM functions, such as labeling emails, using extensions, and setting up filters. However, a comprehensive CRM system offers advanced features like analytics, lead tracking, and sales funnels.

Segmentation in CRM email marketing allows you to group contacts based on criteria like demographics, purchase history, or engagement level. This helps send more personalized and relevant emails to each segment.

CRM with email marketing helps nurture leads by sending automated, personalized emails at key stages in the sales funnel, guiding prospects toward conversion and strengthening relationships.

Yes, several CRMs offer free plans with essential features suitable for small businesses and startups. They also offer free trials.

What should you do next?

You made it till the end! Here's what you can do next to grow your business:

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Get smarter with email resources

Free guides, ebooks, and other resources to master email marketing.

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Do interactive email marketing with Mailmodo

Send forms, carts, calendars, games and more within your emails to boost ROI.

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Consult an email expert

30-min free email consultation with an expert to fix your email marketing.

Table of contents

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Why opt for a CRM with email marketing functionality?
Key features to look for in a CRM email marketing platform
8 best CRM email marketing platforms
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