mailmodo-hamburger

15 Mobile Email Statistics You Must Know as a Marketer

author image

Written by:Falak Preet Kaur

Share

Facebook logo
Linkedin logo
Twitter logo
Whatsapp logo
Pinterest logo
mail logo
copy link

Mobile email usage has surged in recent years, with approximately 55% of global website traffic originating from mobile devices, excluding tablets. Are you fascinated about this too? This guide will help you understand mobile email statistics to know if you are a seasoned or budding email marketer.

Table of contents

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

15 mobile email statistics

Here’s all the mobile email statistics you need to know if you are interested about mobile email usage across devices, industries and email clients.

  1. Approximately 55% of global website traffic originates from mobile devices, excluding tablets (Source: Statista).

  2. By the end of 2018, mobile email users had reached 2.2 billion (Source: Campaign Monitor).

  3. 46% of smartphone users prefer to receive communications from businesses through email. (Source: Statista)

  4. The market share for email apps shows that the Apple iPhone's native email app is in the lead, followed by Gmail (Source: Litmus).

  5. Despite people primarily checking email on iPhone devices, Gmail remains the most-used email service, boasting over 1.5 billion users. (Source: CNBC)

  6. Nearly 1 in 5 email campaigns needs to be optimized for mobile devices. (Source: Superoffice)

  7. Implementing a mobile-responsive email design can lead to a 15% increase in unique mobile clicks (Source: Mailchimp).

  8. Mobile clients account for 41.6% of email opens, webmail opens at 40.6%, and desktop opens at 16.2%. (Source: Litmus)

  9. Mobile email opens can range from 26% to 78%, depending on your target audience, product, and email type. (Source: Vision6)

Get the State of Email 2023 Report

150+ email experts share their email tips and secrets

  1. Work emails are 40% less likely to be checked on a smartphone than personal emails. (Source: Adobe)

  2. Replies sent from phones are 54% faster than those sent from desktops. (Source: Yahoo Research)

  3. Leisure, Sports, and recreation industry has the highest mobile email readership at 60.0%. (Source: Watson Marketing Benchmark Report)

  4. B2C emails receive 47.8% more opens on mobile devices compared to B2B emails. (Source: DMA)

  5. 28.4% of mobile email opens occur on iPhones, making it the most popular device for this purpose. (Source: Litmus).

  6. 75% of Americans would delete an email if it is not optimized for mobile viewing. (Source: Brafton).

Wrap up

In conclusion, as a marketer in today’s world, it's important to understand the necessity of designing emails that are mobile-friendly. These mobile email statistics can help you understand the effectiveness and usage of mobile emails. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

author profile avatar

Content Writer at Mailmodo

Falak is a seasoned content writer in our marketing team. With a knack for persuasive writing, she knows how to create emails that captivate audiences. She's an expert in crafting compelling headlines, developing the brand voice, and conducting research to inform her writing.

Linkedin logo

Better emails. less work.
super growth.

Cards
Cards
gradient
gradient
gradient
gradient