14 Must-know Ecommerce website statistics for 2024

BySakshi Chandwani


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As the Ecommerce industry continues to grow and evolve, it is important for businesses to stay informed about the latest trends, consumer behavior, and market insights. In this blog, we will delve into key statistics that can help Ecommerce businesses make informed decisions, optimize their strategies, and drive growth. We will cover a wide range of topics to provide you with a comprehensive understanding of the Ecommerce world in 2024. So let's dive in and explore these vital Ecommerce website statistics together.

Table of Contents

How do we collect these statistics?

We rely on reputable industry sources, such as Hostinger, Wpforms and many more, to provide you with accurate and reliable E-Commerce statistics.

14 Ecommerce website statistics

  1. Most studies estimate the global number of eCommerce websites at 12 million to 24 million. However, less than one million sites can sell more than USD 1,000/year. [Source: appmysite]
  2. In fact, studies show that approximately 175 new websites are created every minute, and thus, around 252,000 new websites are created every day. Of this, a huge share is that of eCommerce websites. [Source: appmysite]
  3. Impersonal website content frustrates 71% of consumers. Therefore, it’s no surprise that 51% of marketers say that personalization is their number one priority. [Source: hostinger]
  4. Small businesses may face challenges when running an online business. 14% have low website traffic and 11% struggle with website building and maintenance costs. [Source: hostinger]
  5. 91% of consumers who follow eCommerce brands on social platforms visit their websites and apps, whereas 90% choose to buy from them. [Source: hostinger]
  6. Only 2.86% of eCommerce website visits convert into a purchase. [Source: wpforms]
  7. Portent analyzed 100 million pageviews from 20 B2B and B2C websites for 30 days. [Source: bloggingwizard]
  8. 6 out of 10 American shoppers use self-service tools for their concerns, including websites (24%), mobile apps (14%), voice response systems and VoIP (13%) or online live chat (12%). [Source: wpforms]
  9. 75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post. [Source: wpforms]
  10. Conversion rates from mobile apps are 3x higher than mobile websites. [Source: wpforms]
  11. When compared to online retailers, it appears Amazon is coming out on top. In 2022, the retailer saw almost 3.2 billion monthly visitors on its website. [Source: shocialshepherd]
  12. Over three million live websites currently use WooCommerce, a WordPress plugin, to power their online storefronts. [Source: shocialshepherd]
  13. 52% of Customers Say a Poor Mobile Website Experience Breaks Their Trust. [Source: shocialshepherd]
  14. 61.8% of attacks on retail websites are automated. [Source: bloggingwizard]


As technology continues to advance and consumer behaviors evolve, it is crucial for businesses to stay informed and adapt their strategies accordingly. By understanding the importance of mobile optimization, personalized experiences, and seamless checkout processes, you can enhance the user experience and drive higher conversions on your Ecommerce website. Additionally, keeping a check on emerging trends such as voice commerce and augmented reality can give you a competitive edge in the world of Ecommerce.

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