40 Must-Know Shopify Store Statistics

ByMashkoor Alam


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Explore the heart of your Shopify store through some eye-opening stats. These numbers can be like a guidebook for running a successful Shopify store. Use these stats to make your store even better. This list of Shopify stats shares important Shopify store statistics to help you rock your online business in 2024.

Table of contents

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

40+ Shopify store statistics

This list of latest and important shopify store statistics goes beyond the surface. These insights serve as a compass for successful Shopify stores. It doesn't matter if you're a pro or just starting – paying attention to these stats can be the key to success in the online retail game.

  1. The Shopify App Store contains 10,000+ apps. (Source: Shopify)

  2. There are over 4 million ecommerce stores built by Shopify. (Source: Gorgias)

  3. 28.1% of Shopify stores sell 1 - 9 different products. (Source: StoreLeads)

  4. Instagram, the social media app is used by 47.2% of Shopify stores. Facebook and other social media platforms are used by 43.5%. (Source: StoreLeads)

  5. Shopify is available in 175 different countries. (Source: Demandsage)

  6. USPS is used by 6.4% of Shopify stores. (Source: StoreLeads)

  7. 23.9% of Shopify stores have installed the Product Reviews Shopify app. (Source: StoreLeads)

  8. Paid advertising for Shopify stores may be 15%-20% less effective. (Source: Gorgias)

  9. The average Shopify store earns $92 per customer. (Source: Littledata)

  10. 51% of Shopify stores have an email on their website for online shoppers. (Source: StoreLeads)

  11. 23.4% of Shopify stores sell apparel products. (Source: StoreLeads)

  12. Email generates the highest conversion rate for Shopify stores with 4.29%. (Source: Gorgias)

  13. Shopify stores have an average add-to-cart rate of 4.6% (Source: Littledata)

  14. The dawn theme is used by 23.4% of Shopify stores and is the most popular theme. (Source: StoreLeads)

  15. As of 2023, Shopify Plus is utilized by 32,181 stores across 175 countries. The United States leads with the highest number of Shopify Plus stores, totaling 18,767. Notably, Shopify Plus finds more widespread adoption among retailers in the United Kingdom. (Source: Demandsage)

  16. The Shopify Theme Store offers 70 free and premium themes. (Source: Shopify)

  17. 68.8% of Shopify stores have a .com domain. (Source: StoreLeads)

  18. Shopify Fulfillment Network is used by 95.8% of Shopify stores. (Source: StoreLeads)

  19. The average conversion rate for Shopify was 1.4%. (Source: Littledata)

  20. In the initial two quarters of 2023, Shopify has generated a revenue of $3.202 billion. (Source: Demandsage)

  21. Cloudflare is used by 99.3% of Shopify stores. (Source: StoreLeads)

  1. Around 62% of Shopify stores are in the United States. (Source: Demandsage)

  2. The top-performing brands on Shopify have revenues of over $10 billion. (Source: Gorgias)

  3. 96.1% of Shopify stores have unknown employees. (Source: StoreLeads)

  4. 21.7% of Shopify stores have installed the Geolocation Shopify app. (Source: StoreLeads)

  5. Between ordinary Shopify shops (20%) and Shopify Plus shops (5%), it holds a 25% share of the top million ecommerce sites. (Source: Builtwith)

  6. Shopify powers over 5.6 million online stores. (Source: Demandsage)

  7. 75.5k Shopify stores Sell clothing, making it the most popular industry (Source: Statista)

  8. 4.4 billion online stores are using Shopify as of 2023. (Source: Demandsage)

  9. Shopify has over 780 experts in its network (Source: Gorgias)

  10. 2.14 billion shoppers are purchasing products or services online as of 2023. (Source: Tidio)

  11. The average cost of a shipping container is now over $10,000 — four times higher than a year ago (Source: Economist)

  12. In the global ecommerce market, Shopify has approximately 4 million ecommerce sites, and over 2 million of them are powered by Shopify. (Source: Shopify)

  13. Shopify has a market share of 16.36% in the ecommerce platform market. (Source: 6sense)

  14. The top 10% of Shopify stores generate an average revenue of $343 per customer. (Source: Gorgias)

  15. In the first quarter of 2023, Shopify's gross merchandise volume reached nearly $50 billion. (Source: Statista)

  16. Shopify's total revenue increased 21% to $5.6 billion, compared to 2021, up 23% on a constant currency basis. (Source: Shopify)

  17. On Shopify the merchant solutions revenue grew 26% to $4.1 billion, up 28% on a constant currency basis. (Source: Shopify)

  18. In the previous year 2022, mobile device shopping from Shopify merchants captured 69% of online sales over BFCM. (Source: Shopify)

  19. The total number of websites that have used Shopify to date is 6.95 million. (Source: Demandsage)

  20. Shopify, which controls 32% of the eCommerce platform market, is worth almost $85 billion and generates $4.6 billion in annual revenue. During the COVID-19 pandemic, the number of operating Shopify shops increased by a factor of three. (Source: Shopify)


Exploring Shopify store statistics and interesting facts provides invaluable insights for businesses navigating the dynamic e-commerce landscape. These trends offer a strategic compass for entrepreneurs, and Shopify merchants guiding decisions and shaping effective strategies in the competitive Shopify platform and online marketplace. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at


The most important statistics to track for a Shopify store include sales conversion rate, average order value, customer acquisition cost, customer lifetime value, and website traffic sources. These shopify stats and metrics provide insights into the store's performance, profitability, and marketing effectiveness.

By analyzing Shopify store statistics, you can identify trends in customer behavior, track online sales performance, and understand which products are popular. This data can help you optimize your online store layout, target marketing efforts, and make informed decisions to improve customer experience and drive sales.

Some common mistakes people make when interpreting their Shopify store statistics include not considering the context of the data, focusing solely on vanity metrics, and not analyzing trends over time. It's important to dig deeper into the numbers and understand what they truly mean for your business.

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