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GetResponse Review 2023: How Good Is This ESP?

ByNupur Mittal

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GetResponse is an excellent email marketing solution with pro features like an automation builder, conversion funnel, website builder, and ecommerce marketing. In addition to the features, the company serves around 350k customers in more than 180 countries.

But, a deeper dive led me to find that it doesn't perform well regarding deliverability, and even the pricing seems higher.

So, in this GetResponse review article, I will discuss its pros and cons, key features, and alternatives to consider based on my analysis of the tool and its customers' feedback.

Table of contents

What is GetResponse?

GetResponse is an email marketing tool that helps you create and grow your email list. It also helps you capture & nurture leads, send different types of emails, and automate workflows.

GetResponse was founded in 1998, and its initial focus was to become one of the leading newsletter tools. But, over the years, the company has become a complete ecommerce and online marketing solution. It offers features like ecommerce marketing, conversion funnels, a landing page and website builder, chat features, and more.

What are GetResponse's core features?

GetResponse has some amazing features to help you scale your marketing campaigns. Check these out:

1. Email template editor

There are two email editors available: Classic and AI-powered editor. The AI-based editor custom creates an email based on the answer to the following prompts:

  • What is your email about?

  • What kind of business do you have?

  • Who is this email for?

  • What kind of email is it?

  • How do you want your email to sound?

  • Pick a layout and color theme.

I tried its AI-based editor and found that it's easy to get a basic structure for your email, but in the end, you need to work on the copy and design to make it relevant to your brand. This feature is available to all users. But, if you're on its free plan, you can create only 3 AI-generated email templates.

Its classic drag-and-drop editor is easy to use and has 182 responsive templates, which are easy to customize. You get up to 2GB of image space. GetResponse integrates with Giphy and Shutterstock and gives you access to thousands of images in-product.

GetResponse Drag-And-Drop Email Template Builder

You can preview and send unlimited text emails during this testing. The tool also analyzes your emails for potential spam issues.

2. Website builder

The website builder has 130 premade templates across multiple industries, including ecommerce, education, fintech, and nonprofit. The website templates are amazing and among the most effective on the market.

GetResponse Website Builder Templates

The website builder is drag-and-drop; you can add advanced elements such as image carousels, sign-up forms, pop-ups, event registration forms, and more. The tool has 20+ pre-made sign-up form templates.

By integrating with ecommerce apps such as Shopify, Magneto, Bigcommerce, and Prestashop, you can add product boxes to sell different types of products.

GetResponse Website Builder

Interestingly, you can host your website on a free GetResponse domain or connect your custom domain for free. If you want a custom site address, you need to buy one of its paid plans.

3. Landing page builder

The landing page builder is also user-friendly and has the right navigation panel containing all the elements to add to your page. You get access to 240+ premade templates divided into different use cases. Similiar to its website builder, you can add sign-up forms, e-commerce products, and event registration CTAs.

GetResponse Landing Page Builder.png

GetResponse offers multi-variate testing on its landing pages. To do this, create another version of the landing page and change the variables you want to test. You can remove unnecessary variants at any time by clicking on the toggle button above.

One cool feature is GetResponse's chatbots. You can add live chatbots to your landing page without paying extra.

There is an option to optimize your page for search engines, such as adding an SEO title and description. But if you don't want your pages indexed, you can disable this feature. You can track conversion rates and other metrics on landing pages by entering your Google Analytics ID.

4. Conversion funnel

GetResponse allows you to collect leads, sell digital products, and increase your email list subscribers with its conversion funnel feature. You get 30 pre-made conversion-oriented scenarios to customize to meet your goals.

GetResponse Conversion Funnel Dashboard.png

Within the conversion funnel, you can access premade lead magnets or add your own offers to anyone who fills out the opt-in form. Currently, there are 17 lead magnet options to choose from. This is a great option if you don't have a ready-made lead magnet. But, if you do, it's imperative to customize it for your brand.

GetResponse Conversion Funnel Pre-Made Lead Magnets.png

This is an exceptional feature of GetResponse, and you can access it even if you're on its free plan. But, to build a complete sales funnel, you need to buy their Marketing Automation or higher plan.

5. Email automation builder

There are 50+ premade workflows for various use cases - welcome email series, win-back email series, recover lost sales, and more.

GetResponse Pre-Made Email Marketing Automation Workflows

The drag-and-drop journey builder is easy to use and has 17 conditions covering basic fields, tags, and e-commerce-related fields. You can add 9 actions, such as sending a message, moving to a specific list, or removing a contact.

They also offer interactive workflow demos and tutorial videos if you need help. Once you have created the workflow, you can save and make it live, save and export, save and exit, or just save.

GetResponse Email Marketing Automation Builder

GetResponse pricing details

GetResponse has a forever free plan that you can use for up to 500 subscribers and send 2500 emails/mo. Besides the free plan, you can access all its features with GetResponse's 30-day free trial.

Number of contacts Email marketing Marketing automation Ecommerce marketing
1k $19/mo $59/mo $119/mo
2.5k $29/mo $69/mo $139/mo
5k $54/mo $95/mo $169/mo
10k $79/mo $114/mo $199/mo
25k $174/mo $215/mo $299/mo
50k $299/mo $359/mo $444/mo
100k $539/mo $599/mo $699/mo

Get a complete analysis of GetResponses' pricing plans.

GetResponse's key strengths and weaknesses

Based on GetResponse's customer reviews, we have highlighted the pros and cons of the tool:

GetResponse Pros

  • Conversion funnel: GetResponse offers a helpful lead generation feature to create landing pages to collect and nurture leads. You can select premade conversion funnels and optimize them by including different lead magnets, CTAs, and automated series.

  • Live chat for websites: When you build a landing page or website using GetResponse, you can include a live chatbot hosted on GetResponse's server. It means you don't need another live chat tool as it's already integrated into GetResponse.

  • Email list automation: With GetResponse's list segmentation feature, you can easily and quickly segment your email list and send your contact relevant emails.

  • Google and social media ad features: You can easily track the performance of your Google, Facebook, and Instagram ads in GetResponse.

GetResponse Cons

  • Lower deliverability: Despite advanced features and dedicated support, GetResponse didn't perform well in email deliverability. It had an average rate of 82.1% in the last three tests conducted by EmailToolTester.

  • Basic automation on some plans: GetResponse's marketing automation builder is one of the finest, among other ESPs. You must be on its high-paid plans to access it. You get limited triggers and conditions to customize email journeys on free and lower-priced plans.

Is GetResponse the right tool for you?

Should you use GetResponse as your email service provider? We've jotted down key pointers to help you decide:

  • You want to build multi-step journeys: The automation workflow builder offers multiple trigger options and 15+ conditions to create targeted journeys. It also has 50+ pre-made workflows for various industries and use cases. So, if you want to build highly segmented email workflows, GetResponse is an excellent choice.

  • You want to capture leads: GetResponse offers many features to collect and nurture leads.

For instance, you can add sign-up forms, create a landing page or website, and embed in-line forms and pop-ups to collect leads. Furthermore, you can trigger welcome and related email series by adding an opt-in form as an action in the workflow builder.

If you want to do the entire process in a more organized manner, use their conversion funnel feature. It gives you a visual representation of the steps involved in capturing and nurturing leads.

  • You run an ecommerce business: GetResponse offers various e-commerce tools to scale your ecommerce business.

    • You can add promo codes to e-commerce platforms to drive more sales.
    • Trigger email series based on actions (abandoned cart, product browsing).
    • Show product recommendations based on customers' search and purchase history.
    • Integrate with Shopify and Magneto to access ecommerce tracking.

When it's not

  • You need a solid deliverability rate: There is a lot of room for improvement regarding GetResponse's deliverability rate. So, you should look for other ESPs such as Mailmodo or ActiveCampaigns if you want to land your emails in the recipient's inbox.

  • You want to send interactive emails: GetResponse doesn't support interactive AMP emails. If you want to create and send AMP emails without coding, check out Mailmodo. It offers 20+ AMP widgets to add to your emails and increase conversion rates.

  • You want a more budget-friendly ESP: Given all the features GetResponse offers, it seems expensive compared to other ESPs such as Mailmodo which charges only $99/mo for upto 40k contacts offering you excellent email marketing features. GetResponse charges $299/mo for up to 50k contacts.

GetResponse alternatives

Check out these GetResponse alternatives that are much more affordable and might be the right choice.

Mailmodo

Mailmodo is one of the emerging and best email marketing platforms that help you create and send interactive AMP emails, build automated journeys, and create trigger campaigns. Apart from this, the tool is much cheaper than GetResponse and is also known for its excellent customer support, one of the major issues GetResponse users face.

💡Check out the comparison between Mailmodo and GetResponse

GetResponse vs. Mailmodo: Which one should you use?

Criterion Mailmodo GetResponse
No-code email builder For both AMP and HTML emails with 200+ premade templates to start with. Only for HTMl emails with 180+ premade templates to start with.
AMP email support
Transactional emails Available on all plans Available on all plans
Dedicated support Email, chat, video & phone support for all the users. Email and 24/7 chat support are available to all users. Phone support is only available for MAX2 plan users. You won't get any support if you're on GetResponse's free plan.
Email automation 12 trigger options divided into 5 categories:
Manual Trigger
- Specific contacts.
Contacts
- Contacts added to a list
- Change in property of contact
- Contact enters or leaves a segment
- Occurrence of date.
AMP activities
- Form submission.
Custom events
- Occurrence of an event.
External Platform
- API/Webhook, Zapier, Make, Integromat, Influencer Bit.
17 conditions covering basic fields, tags, and e-commerce-related fields.

9 actions are avilable, such as sending a message, moving to a specific list, or removing a contact.
Dynamic email & personalization
List Management
Reports and Analysis
Supported integrations 20+ integrations 100+ integrations
Pricing For 40k contacts:
- Lite - $199/mo
For 100k contacts:
- Pro - $459/mo
For 50k:
- Email marketing: $299/mo
- Marketing automation: $359/mo
- Ecommerce marketing: $444/mo
For 100k contacts:
- Email marketing: $539/mo
- Marketing automation: $599/mo
- Ecommerce marketing: $699/mo

When should you choose Mailmodo over GetResponse?

There are various reasons for choosing Mailmodo over GetResponse:

  • Excellent 24/7 customer support matters to you.

Our customers have praised us for our reliable and excellent customer support. The CS team can readily resolve customers' queries and lead them in the right direction, even if you're on the free plan.

  • If you want to send interactive AMP emails

AMP emails are the future of email marketing as they allow you to reduce friction and let your recipient act inside the email. Mailmodo is the only ESP that helps you create and send 20+ responsive and engaging AMP email widgets with its no-code email template builder. Some ways AMP emails can help include:

  • Send NPS surveys to collect customer feedback

  • Recover lost sales with shopping carts

  • Get higher registration with Add to Calendar widget

  • Engage users with gamified elements such as polls, spin the wheel, etc.

So, if you want to send engaging AMP and HTML emails, go for Mailmodo.

Other GetResponse alternatives

Check out these GetResponse alternatives that are much more affordable and might be the right choice.

Sendinblue vs. GetResponse ActiveCampaign vs. GetResponse MailerlIte vs. GetResponse

Sendinblue

Sendinblue is a much more affordable ESP than GetResponse and offers advanced features such as an automation builder and a free sales CRM. Get a here.

ActiveCampaign

ActiveCampaign might be the closest alternative to GetResponse with its smart marketing automation builder. ActiveCampaign also wins in deliverability as it has performed better in EmailToolTester's deliverability test than GetResponse.

MailerLite

MailerLite came across as one of the cheapest ESP that offers top-notch features. Their free plan is also quite generous and lets you explore many features.

💡Check out our in-depth review of MailerLite

GetResponse's rating overview

Feature Ratings Comments
Ease of use ⭐⭐⭐⭐ The tool is straightforward and has a user-friendly interface. All the options are mentioned in the left navigation, making it super accessible to jump from one dashboard to another.
Email template editor ⭐⭐⭐⭐ The drag-and-drop editor is user-friendly and offers various options to create visually pleasing, and engaging emails. You can save blocks and reuse them in the future.

Also, an AI-based editor will generate an email based on your prompts. This feature helps you get a basic structure but needs editing on your end.

The option to send specific blocks/sections to different segments isn't available.
Premade templates ⭐⭐⭐⭐ GetResponse offers 182 well-designed and responsive templates for different use cases.
Email automation ⭐⭐⭐⭐ The automation workflow builder offers multiple triggers and conditions to create targeted series. This feature isn't available to free plan users. You must be on the GetResponse marketing automation plan to create and send workflows.
One interesting option is to move subscribers from one list to another based on various actions.
List management ⭐⭐⭐⭐⭐ GetRepsonse shines with its list management feature. You can add a custom field during import and create segments. Using these segments, you can send emails and exclude contacts if required.

They also encourage list hygiene by encouraging you to remove inactive and blocked contacts.
Sign-up form builder ⭐⭐⭐⭐ The form builder is easy to use and offers many well-designed templates. You can customize these templates or build forms from scratch. You can embed these forms on your site or host them on GetResponse.

You can now add a reCAPTCHA verification feature to avoid unwanted bot attacks.
Landing page builder ⭐⭐⭐⭐ A landing page builder is easy to use and has 180 premade templates. If you're on their paid plan, you can access unlimited premade templates.

You can run A/B testing and add multiple forms (in-line, pop-up, etc.) to your landing page.
Email deliverability ⭐⭐⭐ GetResponse deliverability doesn't shine through as it performed below average with a score of 82.1%. It's on the lower side, and many other ESPs, such as ActiveCampaign, offer a much higher deliverability rate.
Reporting and analytics ⭐⭐⭐⭐ GetResponse offers detailed reporting, including email clicks and opens, geo-tracking, and conversion/ecommerce tracking by integrating with Google Analytics and other ecommerce apps.

Note that e-commerce and link tracking with GA is a paid feature. So, you won't be able to get access if you're on its free plan.

There's even an option to compare different campaigns' performances; however, no heatmap is available.
Personalization ⭐⭐⭐⭐ Personalization is available for the subject line and email copy with many contact field parameters. You can also specify If/Then/Else which are more complex rules.
Authentications ⭐⭐⭐⭐⭐ SPF, DKIM, and DMARC are supported.
Own domain ⭐⭐⭐⭐⭐ You must be on their paid plan to add a custom site address. But you can connect your custom domain for free on all plans.
Spam and design testing ⭐⭐⭐⭐⭐ Spam testing is available for all users. Inbox testing (how your email will look among different clients) is only available for paid users.
Bounce management ⭐⭐⭐⭐⭐ Hard bounces are removed immediately, and soft bounces are removed after four failed attempts.
Blocklist ⭐⭐⭐⭐⭐ All the bounced and blocked email addresses are added to an exclusion list. There is an option to create a suppression list too. You can import contacts from each list, but no export option is available.
Interactive elements Not supported
Integrations ⭐⭐⭐⭐⭐ 100+ integrations with CRM, analytics, and ecommerce apps, including Zapier, Paypal, Stripe, Magneto, etc.
Languages ⭐⭐⭐⭐⭐ Available in up to 27 languages.
Customer support ⭐⭐⭐⭐ Email and 24/7 chat support are available to all users. Phone support is only available for MAX2 plan users. You won't get any support if you're on GetResponse's free plan.

They also have detailed articles in their knowledge base.
Overall ratings - 4.3/5 (EmailToolTester)
- 4.2/5 (G2)
- 4.2/5 (Capterra)
GetResponse performed well in almost all aspects except deliverability. There is room for improvement.

The verdict

GetResponse is truly an all-in-one email marketing solution that offers pro features such as drag-and-drop editors, lead generation funnels, and website builders. It extends beyond email and can help you with many other marketing-related tasks. Some of these tasks include sending abandoned cart email series, showing AI-based product recommendations, adding live chat options to landing pages, and capturing and nurturing leads.

However, on the downside, it falls behind other ESPs such as Mailmodo and ActiveCampaign regarding deliverability rates - a defining factor while choosing an ESP.

In a nutshell, GetResponse is a versatile tool perfect for e-commerce and small and mid-size businesses. But, one key feature this tool lacks is the functionality to create and send interactive AMP emails. These emails redefine how recipients interact with email by providing a more engaging experience that leads to better conversions. To create and send such emails, Mailmodo is the perfect ESP.

FAQs

One key disadvantage of GetResponse is its low average deliverability rate. It means there is a risk of landing in a spam folder. But, Mailmodo has a much better deliverability rate, and you can access our deliverability experts to resolve any error.

GetResponse offers a 30-day free trial and a lifetime free plan for up to 500 subscribers and 2300 newsletters/month. The free plan doesn't offer many features such as automation builder, conversion funnel, e-commerce tracking, etc.

GetResponse offers contact management options, such as contact tagging, scoring, and automation triggers. If you're looking for an ESP with full-fledged CRM, MailerLite or ActiveCampiagn might be a better option.

Yes, they offer a generous 50% discount to NGOs.

GetResponse is best for building multi-step targeted email journeys with various event and trigger options. Besides, if you're an e-commerce, GetResponse can be used to track links, build landing pages, and sell digital products.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

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