10 Restaurant Newsletter Examples to Boost Your Sales

BySakshi Chandwani


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In today's competitive restaurant industry, it's crucial to stay connected with your customers and keep them engaged. One of the most effective ways to achieve this is through a well-crafted restaurant newsletter. A newsletter allows you to share exciting updates, promote special offers, and create a sense of community among your loyal patrons. In this article, we will explore the importance of newsletters for restaurants and provide you with 10 inspiring restaurant newsletter examples that will help you create engaging content for your own business.

Table of contents

Key Elements of a Successful Restaurant Newsletter

To create a successful restaurant newsletter, it's important to consider the following key elements:

1. Compelling subject line

Craft a catchy subject line that grabs the reader's attention and entices them to open your newsletter. Make it concise, engaging, and relevant to the content inside.

2. Personalization

Segment your subscribers and tailor your content to their preferences. Personalize the newsletter by addressing the recipient by name and targeting their specific interests.

3. Eye-catching design

Use visually appealing graphics, high-quality images, and a clean layout to make your newsletter visually appealing. Ensure that your branding is consistent and that the design reflects the overall personality of your restaurant.

4. Engaging content

Provide valuable and relevant content that resonates with your target audience. This can include updates on new menu items, exclusive offers, customer testimonials, recipes, and behind-the-scenes stories.

5. Clear CTA

Clearly guide your readers to take action by including a prominent call-to-action button or link. Whether it's making a reservation, ordering online, or participating in a contest, make it easy for your subscribers to engage with your restaurant.

10 Restaurant Newsletter Examples

Now, let's dive into 10 restaurant newsletter examples that demonstrate effective strategies for engaging customers and driving business growth.

1. The Olive Grove

The Olive Grove.jpg

What's New: Seasonal Promotions and Events

The Olive Grove, a Mediterranean restaurant, sends out a newsletter showcasing their seasonal promotions and upcoming events. They highlight their special Valentine's Day menu, featuring a romantic candlelit dinner for two. The newsletter includes mouth-watering images of their signature dishes and a call-to-action button to make a reservation.

2. The Burger Joint

The Burger Joint.jpg

What's New: Exclusive Discounts and Offers

The Burger Joint entices their subscribers with exclusive discounts and offers through their newsletter. They offer a limited-time promotion for their new gourmet burger, giving subscribers a unique promo code for a discounted price. The newsletter also includes customer reviews and images of their delicious burgers to tempt readers.

3. The Local Bistro

The Local Bistro.jpg

What's New: New Menu Items and Chef's Specials

The Local Bistro showcases their new menu items and chef's specials in their newsletter. They introduce their latest creation, a mouth-watering seafood pasta, and provide a detailed description to entice readers. The newsletter also includes a behind-the-scenes interview with the chef, sharing insights into the inspiration behind the dish.

4. The Corner Cafe

The Corner Cafe.jpg

What's New: Behind-the-Scenes Stories and Staff Spotlights

The Corner Cafe shares behind-the-scenes stories and staff spotlights in their newsletter to create a personal connection with their customers. They feature an interview with their head barista, sharing his passion for coffee and expertise in latte art. The newsletter also includes a step-by-step guide to making the perfect cappuccino at home.

5. The Steakhouse

The Steakhouse.jpg

What's New: Customer Testimonials and Reviews

The Steakhouse includes customer testimonials and reviews in their newsletter to build trust and credibility. They feature a glowing review from a satisfied customer, highlighting the exceptional service and mouth-watering steaks. The newsletter also includes a call-to-action to leave a review and share their dining experience with others.

6. The Italian Trattoria

The Italian Trattoria.jpg

What's New: Recipe of the Month

The Italian Trattoria delights their subscribers with a recipe of the month in their newsletter. They share a traditional Italian pasta recipe, complete with step-by-step instructions and a list of ingredients. The newsletter also includes a wine pairing suggestion and a call-to-action to visit their restaurant for an authentic Italian dining experience.

7. The Farm-to-Table Restaurant

The Farm-to-Table Restaurant.jpg

What's New: Local Community Involvement

The Farm-to-Table Restaurant highlights their involvement in the local community through their newsletter. They showcase their partnership with a local farm, featuring images of fresh produce and sharing the story behind their commitment to sustainable sourcing. The newsletter also includes information about upcoming community events they will be participating in.

8. Pizzeria


What's New: Interactive Contests and Giveaways

The Pizzeria engages their subscribers with interactive contests and giveaways in their newsletter. They invite readers to participate in a "Pizza Design Contest," encouraging them to submit their creative pizza topping combinations for a chance to win a free pizza. The newsletter also includes images of previous contest winners and their winning creations.

9. The Asian Fusion Restaurant Culinary


What's New: Tips and Tricks

The Asian Fusion Restaurant shares culinary tips and tricks in their newsletter to educate and inspire their customers. They provide a guide to mastering chopstick etiquette, complete with illustrations and step-by-step instructions. The newsletter also includes a special offer for a complimentary appetizer for those who dine at the restaurant and demonstrate their newly acquired chopstick skills.

10. The Craft Brewery and Gastropub

The Craft Brewery and Gastropub.jpg

What's New: Collaborations and Partnerships

The Craft Brewery and Gastropub announces collaborations and partnerships in their newsletter to create excitement and attract new customers. They highlight their partnership with a local cheese shop, offering a curated beer and cheese pairing experience. The newsletter includes images of the featured beers and cheeses, enticing readers to explore this unique culinary collaboration.


A well-crafted restaurant newsletter can be a powerful tool to engage your customers, promote your brand, and drive business growth. By leveraging the examples provided in this article, you can create compelling content that speaks volumes to your target audience. Remember to personalize your newsletters, include eye-catching design elements, and provide valuable and relevant content to build relationships and keep your customers coming back for more.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

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A restaurant newsletter should include compelling subject lines, personalized content, eye-catching design, engaging content, a clear call-to-action, mobile-friendly formatting, and consistent scheduling.

A restaurant newsletter stands out when it offers unique and valuable content, such as exclusive discounts, behind-the-scenes stories, customer testimonials, interactive contests, culinary tips, and collaborations with local businesses.

The frequency of sending out newsletters depends on your restaurant's capacity and the preferences of your target audience. It can range from weekly to monthly, as long as the newsletters are consistent and provide value to your subscribers.

You can measure the success of your restaurant newsletter by tracking metrics such as open rates, click-through rates, conversion rates, and customer feedback. Analyzing these metrics will help you gauge the effectiveness of your newsletters and make data-driven improvements.

There are various email marketing tools available, such as Mailchimp, Constant Contact, and Sendinblue, that offer user-friendly interfaces, customizable templates, and data analytics to help you create and track the performance of your restaurant newsletters.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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