15 Key Ecommerce Advertising Statistics for 2024

Sakshi Chandwani
BySakshi Chandwani

3 mins read

With the rapid growth of online businesses and the ever-expanding e-commerce market, advertising has become crucial for businesses to succeed in the online world. In this blog, we will examine the key e-commerce advertising statistics. By exploring these data-driven insights, online retailers can gain valuable knowledge about customer behavior, industry trends, and advertising strategies to optimize their marketing efforts and boost their sales.

Table of Contents

How do we collect these statistics?

To provide you with accurate and up-to-date statistics, we employ comprehensive analysis methods. We believe in sourcing reliable data from industry-leading sources, ensuring the utmost credibility of the statistics we present. Some of the well-known sources include NAME

15 ecommerce advertising statistics

We have compiled a list of 15 key ecommerce advertising statistics. These figures shed light on the current landscape of online advertising and offer valuable learnings for businesses looking to strategies and plan their marketing game:

  1. Based on the data from the first half of 2023, we know that more than 30% of products advertised in PPC campaigns are on sale, which was 26.49% in 2022. (Source: Userguiding)

  2. 28% of U.S. shoppers use Amazon as their primary online shopping platform. (Source: SmartBlogger)

  3. Online advertising is mostly used by retailers who sell brand-new products. In fact, 99.01% of items advertised online are reported as “new.” 0.41% of promoted products are refurbished, and 0.58% are used. (Source: Userguiding)

  4. Almost 19% of products advertised online in the electronics category are refurbished products. (Source: Userguiding)

  5. More than 43% of advertised products of this type were actually pre-owned in 2022 while this number falls to 31% in 2023. (Source: Userguiding)

  6. Only 14.62% of advertisers use product data enrichment tactics. (Source: Userguiding)

  7. Only 10.94% of all online advertisers use Affiliate channels to promote their products. (Source: Data feed watch)

  8. Online retailers with the number of SKUs from 1 to 5,000 advertise on average on just over 2 advertising platforms. (Source: Userguiding)

  9. Global social commerce sales will grow to $2.9 trillion by 2026. (Source: Data feed watch)

  10. It is not surprising that almost 92% of advertisers choose to include Search in their online marketing strategy, as it allows them to connect with consumers who are actively looking to make a purchase. (Source: Data feed watch)

  11. 54% of consumers want to see more video content from a business they support. By posting short videos about your products, you don’t have to rely on online ads to attract potential clients and retain existing ones. (Source: Hostinger)

  12. Over 44% of merchants advertise on both Google and Facebook. (Source: Data feed watch)

  13. Google Shopping is number 1 advertising channel in all product categories. (Source: Data feed watch)

  14. Clicks increase by +250% after optimizing top product titles. (Source: Data feed watch)

  15. 43% of ecommerce traffic comes from Google search (organic) and 26% comes from Google Adwords. (Source: 99firms)


From the statistics presented, it is clear that eCommerce advertising plays a crucial role in the success of online businesses. By leveraging these statistics, businesses can make data-driven decisions and optimize their eCommerce advertising campaigns for maximum impact.

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