9 Ecommerce Shipping Statistics You Can't Ignore

BySakshi Chandwani


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The Ecommerce industry has witnessed exponential growth in recent years, with online shopping becoming the preferred method of retail sales for many consumers. As a result, supply chain and shipping logistics have taken center stage, playing a crucial role in customer experience and satisfaction. In this blog post, we will explore 9 Ecommerce shipping statistics that shed light on the latest trends, consumer expectations, and the significant impact shipping has on the Ecommerce industry. These statistics highlight the key factors Ecommerce retailers must consider to thrive in today's competitive online business landscape.

Table of Contents

How do we collect these statistics?

To ensure statistical accuracy, we collect these Ecommerce shipping statistics from reputable studies conducted by Ecommerce companies. Reliable sources, Growth devil, Statista and more, serve as valuable resources for gathering insights into consumer behavior, market dynamics, and the Ecommerce fulfillment process.

9 Ecommerce shipping statistics

Here are 9 Ecommerce shipping statistics that provide valuable insights into the online shopping experience, supply chain management, and customer expectations:

  1. Free shipping is the top reason people shop online. 49.7% of people agreed that free shipping is the main reason they shop online, while 38% shop because of discounts and coupons. [Source: Growthdevil]
  2. 95% of Ecommerce consumers want their shipping issues resolved in transit. [Source: Upperinc]
  3. According to a survey conducted in 2022, around 69 percent of surveyed Ecommerce enterprises in Vietnam confirmed having their own shipping method to deliver products to consumers. Meanwhile, about 64 percent of them said they used third-party delivery services. [Source: Statista]
  4. The average shopping cart abandonment rate approximates 70%. Shipping fees and other extra costs are the main reason why shoppers decide not to finalize the purchase online. [Source: Webinterpret]
  5. 24% of shoppers pay more or add more products to their carts to get free shipping. [Source: Growthdevil]
  6. Almost 74% of shoppers say that they like to purchase when they get free shipping. [Source: Growthdevil]
  7. 35% of people prefer discounts over free shipping. [Source: Growthdevil]
  8. 67.77% of US shoppers value two-day shipping when shopping online, underlining the importance of fast shipping in Ecommerce. [Source: Zipdo]
  9. The average cost of shipping an Ecommerce order is $7.96. [Source: ileeline]


In conclusion, these Ecommerce shipping statistics shed light on the importance of offering free shipping, providing fast shipping options, and considering the impact of shipping on customer purchasing decisions. By understanding these trends and incorporating them into your Ecommerce strategy, you can enhance customer satisfaction, increase retention rates, and ultimately drive more sales.


Studies have shown that customers are more likely to make a purchase if free shipping is offered, and it can significantly impact Ecommerce sales and customer satisfaction. However, businesses must consider profit margins and customer expectations when implementing free shipping, as it may not always be financially feasible, especially for smaller online merchants. It is important to carefully analyze shipping costs, conversion rates, and customer satisfaction metrics to determine the optimal shipping strategy for each Ecommerce business.

Fast shipping has a significant impact on customer satisfaction and retention in the Ecommerce industry. Studies have shown that customers value quick delivery times and are more likely to become repeat buyers if their orders arrive promptly. By prioritizing fast shipping, Ecommerce retailers can enhance the overall shopping experience, foster customer loyalty, and ultimately drive business growth.

Shipping options play a crucial role in a customer's purchasing decision. Studies have found that customers often consider factors such as speed, cost, and reliability when choosing a shipping method. Offering various shipping options, such as expedited shipping or same-day delivery, can give customers the flexibility they desire and increase their likelihood of completing a purchase.

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