12 Essential Shopify Usage Statistics For E-commerce

BySakshi Chandwani


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As someone running an online store, keeping up with the latest industry trends and statistics is crucial for success. Shopify, a top e-commerce platform, is a popular choice for many entrepreneurs. Delving into Shopify's usage statistics gives valuable insights into how well the platform performs, who its users are, and the broader e-commerce scene. In this article, we'll uncover 14 must-know Shopify usage statistics that can help you navigate the e-commerce world and boost your business.

Table of Contents

How do we collect this data?

The data was meticulously gathered from reputable e-commerce and technology analytics sources, such as Yaguara, Statista, Demansage and many more.

14 Shopify usage statistics for your Shopify

The statistics below will shed light on Shopify's capabilities and impact on the industry. Understanding these numbers will empower you to make informed decisions and optimize your Shopify store for success.

  1. Shopify is one of the most preferred ecommerce platforms. Currently, it has over 4.3 million live sites, grabbing a market share of 10.32% worldwide. [Source: Yaguara]

  2. 75.5k Shopify stores sell clothing, making it the most popular industry. [Source: Statista]

  3. 4.4 million online stores are using Shopify as of 2023. [Source: Charleagency]

  4. Some key brands that use the Shopify platform include GymShark, Heinz, Lord & Taylor, and Crate & Barrel. [Source: Notifyvisitors]

  5. There are over 7,344,466 websites that are Shopify customers. [Source: Trends built with]

  6. Shopify powers over 841,000 stores in the United States. [Source: Popupsmart]

  7. There are over 47,473 Shopify Plus stores in 2023. [Source: Popupsmart]

  8. More than a million businesses in 175 different countries are currently using Shopify, which has collectively contributed to $319 billion in global revenue to date. [Source: Linkedin]

  9. More than 80% of Shopify retailers use third-party apps, and over 25.8 million apps have been installed. [Source: Edesk]

  10. Shopify dominates the eCommerce landscape in the United States, with a staggering 2,681,369 websites utilizing its platform, accounting for 19.8% of the market share. [Source: Popupsmart]

  11. Shopify POS powers over 100,000 merchants. [Source: Shopify]

  12. Celebrities that use Shopify for their stores include Kim Kardashian, Kylie Jenner, Adele, and Lady Gaga. Victoria Beckham, Rebecca Minkoff, and Zendaya also use Shopify's robust platform and themes to power their fashion lines. [Source: Femalestartupclub]


By understanding these statistics and leveraging them to your advantage, you can make informed decisions that enhance your business's success. From the dominance of mobile commerce to the usage and revenue rate, these statistics showcase the power and effectiveness of the Shopify platform. They highlight the importance of optimizing your store for mobile users, setting realistic pricing goals, and ensuring a seamless overall process.

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Shopify usage statistics provide insights into platform performance, user behavior, and industry trends. Understanding these metrics helps you make informed decisions to enhance your store for success.

By analyzing mobile commerce statistics on Shopify, you can identify user preferences, optimize your website for mobile devices, and enhance the overall mobile shopping experience for your customers.

Regularly review your Shopify usage statistics to stay proactive. Depending on your business goals and industry changes, updating strategies quarterly or semi-annually ensures you adapt to evolving trends and customer behaviors.

Shopify offers a robust set of features, and usage statistics indicate that certain functionalities are particularly popular among store owners. The top features include the easy-to-use website builder, customizable themes, and the seamless integration with social media.

The latest usage statistics reveal several noteworthy trends for businesses leveraging Shopify. Mobile commerce is on the rise, with a significant increase in transactions originating from mobile devices. Furthermore, the adoption of Shopify's augmented reality (AR) features is gaining momentum, enhancing the overall shopping experience for customers.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


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