13 Online Consumer Shopping Habits and Behavior Statistics

Sakshi Chandwani
BySakshi Chandwani

3 mins read

The online shopping landscape has significantly changed in recent years, leading to a shift in consumer behavior and habits. With the rise of ecommerce stores and the increasing popularity of online retail, it is crucial to understand the online consumer shopping habits and behaviour statistics. In this blog, we will explore 13 key statistics that shed light on how consumers behave and make buying decisions these days.

Table of Contents

How do we collect these statistics?

To gather these statistics, various data collection methods are employed to analyze online shopping behavior and trends. Our Sources included Optinmonster, Tidio and many more. Online retail platforms, social media platforms, and other online sources provide valuable gain into consumer behavior, shopping habits, and preferences.

13 online consumer shopping habits and behavior statistics

Let's take a closer look at the 13 online consumer shopping habits and behavior statistics that highlight the changing dynamics of the digital marketplace:

General statistics

  • Over 2.14 billion shoppers now buy items online, which is a significant increase from just a few years ago. With the current world population of 7.9 billion, it means that 27% of all people that are alive are digital buyers. [Source: Tidio]

  • In 2024 global ecommerce sales will likely surpass $7 trillion in value. [Source: Tidio]

  • According to recent estimates, global e-commerce sales will reach $58.74 Trillion by 2028. [Source: Optinmonster]

Habit Statistis

  • Even when shopping offline, 28% of US consumers use their phones to browse discounts, compare prices, and read reviews. [Source: Tidio]

  • People born between the late 60s and early 80s are the most important consumer segment when we compare their shopping habits and spending power to other generations. [Source: Tidio]

  • Female online shoppers buy more often per year—on average 7 times per year, compared to men making online purchases about 5 times. [Source: Tidio]

  • 80% of surveyed consumers are more likely to purchase a product online when offered free shipping. [Source: Invespcro]

  • 64% of consumers are more likely to purchase when offered free returns and exchanges. [Source: Invespcro]

Behaviour Statistics

  • More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences. [Source: Invespcro]

  • About 38% of consumers are afraid they’ll overspend when using credit cards—that’s why Gen Z and Millennials prefer shopping with debit cards, while older generations favor credit cards or cash-on-delivery payment options. [Source: Tidio]

  • If we’re looking at statistics by gender, the difference between the percentage of male and female shoppers isn’t a breath stopper. 72% are women, while 68% are men. [Source: Optinmonster]

  • As of now, 93% of parents say their Gen Z child influences household spending. [Source: Optinmonster]

  • Digital wallets, such as PayPal, Apple Pay, and Google Wallet, have seen a 40% increase in usage over the past two years. [Source: Optinmonster]


In conclusion, understanding online consumer shopping habits and behaviors is crucial for businesses to be competitive in the digital marketplace. Whether it's optimizing website design, personalizing product recommendations, or improving customer service, businesses must adapt to these changing consumer behaviors to stay relevant and successful. Stay informed and keep an eye on emerging trends to keep up with the competition in the ever-evolving world of online shopping.

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