January—the month of new beginnings, resolutions, and prosperity—is the perfect time to inspire and connect with your audience. It’s a season of reflection on the past year, setting ambitious goals, and embracing the excitement of what lies ahead.
In this article, we’ve curated 5 compelling January newsletter ideas designed to captivate your customers and encourage them to engage with your content. Let’s make sure your emails stand out and set the tone for a successful year!
Special days in January
January comes with some interesting days that you can consider using for marketing ideas. Here’s the list:
| Day | Date |
|---|---|
| New Year's Day | 1st January |
| Global Family Day | 1st January |
| International Mind and Body Wellness Day | 3rd January |
| World Braille Day | 4th January |
| Republic Day (India) | 26th January |
| World Leprosy Day | Last Sunday of January |
5 engaging January newsletter ideas
To create empathy and relate with your customers, consider including these ideas in your January newsletter:
1. Make New Year's resolutions special
Type: Campaign
Best for: B2C, D2C
We all make New Year's resolutions whether or not we stick to them. Most of your customers making New Year's resolutions are motivated about their resolutions in January. This is the time to offer deals on the products and services your customers will likely be interested in and make resolutions about.
Source: MailDesigner
You can also motivate and advise them on how to stick with the resolutions while giving them an offer or discount.
Here are some subject line ideas for this type of newsletter:
New Year, New You: Exclusive Deals Inside!
Start 2025 Strong! Save on Your Fav Products
Kickstart Your Year with Tailored Deals
Turn Resolutions into Habits
Reaching Goals Made Easier and Cheaper
2. Sneak peek into what's new
Type: Newsletter
Best for: B2B
The holiday season is the perfect time to reveal exciting plans for your business, such as launching a new feature, product, collection, or brand redesign. Consider providing a subtle hint or sneak peek to generate anticipation and engage your customers with something they’ll find useful or intriguing.
This newsletter by Havenly depicts this idea well. Havenly is trying to make its customers aware of their new product launch while also creating curiosity, so the reader will likely stick to the newsletter and the brand to see what's to come.
Source: Chamaileon
Need a product launch email template? Try this template!
Some subject lines that you can try for this type of newsletter include:
New Year, New Excitement!
New Year Unveiling: Get Ready!
Don't Miss Out: Launching Soon!"
Level Up in 2025: Coming Soon!
Fresh Start: Be the First!
3. Year recap
Type: Newsletter
Best for: B2C, D2C
Giving your customer a personalized year review of the products wishlisted or ordered can be a great way to reminisce about the previous year because we all love nostalgia.
You might already be familiar with Spotify Wrapped, giving a previous year's review of songs you liked and minutes you listened to. This has gained a lot of popularity among the listeners and a whole lot of social sharing too!
Source: Newsletter Search Engine
Here are some subject lines you can try out for a Year Review newsletter:
Rewind to Your Best Year!
Your 2024 Highlights Revealed!
Your Year-End Thrill Ride is Here!
Your Epic 2024 Rewind!
Your Rockstar Year in Review!
Want to try this idea out? Check this sample Year Review email template
4. Get a feedback
Type: Campaign
Best for: B2C, D2C
While reviewing the year for your customers, you can also ask them about their experience with your products or services. You can give a recap of their previous orders or experiences and ask them an actionable feedback question. This would help you get more customer feedback and create a strong connection with your customers.
Offering rewards like discounts or personalized deals can also encourage your customers to give feedback. Here's an example:
Source: Dyspatch
This is a Mailmodo New Year email template that you can use to let your audience know that you value them.
Some captivating subject lines for this type of newsletter:
We Want to Hear from You!
Tell Us What You Think: Your Feedback Counts!
We're All Ears for Your Feedback!
5. Chinese new year
Type: Campaign
Best for: B2C, D2C
Chinese New Year falls between January end and February. To make this holiday special for your customers, send them a gift card or remind them of a New Year sale. Since January is a Holiday, customers are more likely to buy from your business.
Remember to keep the color palette bright red with a lot of embellishments. Here's an example of a Chinese New Year newsletter in January:
Source: Chamaileon
Here are some great subject lines to use for the holiday newsletter:
Swipe Right for Lunar New Year Sale
FOMO No More: Embrace the Festive Deals
New Year, Big Savings: Lunar Style!
Want to send out Chinese New Year newsletters? Here's a template for you!
Final takeaway
To sum up, these January newsletter ideas will help you connect with your customers, offer them amazing deals, recollect memories, and share what's new in the store for them. Use engaging subject lines and bright holiday themes to make the newsletter attractive. We have an amazing Marketing planner that you can use to create engaging emails throughout the year.
Get the 2024 Marketing Planner
Plan out the year with creative marketing ideas
Start your newsletter with Mailmodo
You can now start creating and sending your email newsletter with ease and creativity! Mailmodo empowers you to design engaging and interactive newsletters using our wide range of widgets. Whether it's forms, polls, carousels, or quizzes, you can seamlessly embed interactive elements to make your emails stand out. Boost engagement, capture feedback, and create a memorable experience for your audience—all within their inbox.
Add interactivity in your newsletters today!
