9 Ecommerce Personalization Statistics You Need

Sakshi Chandwani
BySakshi Chandwani

2 mins read

One key factor that has proven to be a game-changer is Ecommerce personalization. By tailoring marketing strategies and user experiences to individual consumers, businesses can create a personalized experience that goes beyond traditional marketing efforts.

In this blog, we will explore the power of Ecommerce personalization and its impact on customer experience and marketing strategies. We will delve into 9 Ecommerce personalization statistics that highlight the importance of personalization in driving sales, loyalty, and repeat engagement. From product recommendations to email marketing, social media, and data privacy concerns, these statistics showcase the key role of personalization.

Table of Contents

How do we collect these statistics?

Collecting Ecommerce personalization statistics involves a combination of accurate and insightful information from sources like Optinmonk and many more.

Ecommerce personalization statistics

Let's start exploring the impact of Ecommerce personalization with these 10 eye-opening statistics:

  1. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. [Source: Ninetailed]
  2. If you fail to deliver personalization, you’ll most likely annoy your customers. As 71% of customers feel frustrated when a shopping experience is impersonal. [Source: Ninetailed]
  3. 56 percent of online customers are more inclined to return to a site that offers product recommendations. 44% of customers who experience personalized shopping experiences say they’ll become repeat buyers. [Source: Ninetailed]
  4. 45% of consumers say they are more likely to shop on an eCommerce site that offers personalization. [Source: Dynamic Yeild]
  5. 74% of Gen Zers are interested in personalized products (vs. 67% of Millennials, 61% of Gen Xers, and 57% of Baby Boomers). [Source: Optinmonk]
  6. 83% of consumers are willing to share their data to “receive the benefits of a personalized experience. [Source: Optinmonk]
  7. 52% of consumers want personalized offers based on data from their customer loyalty accounts. [Source: Optinmonk]
  8. 65% of Ecommerce stores report an increase in conversion rates after adopting a personalization strategy. [Source: Optinmonk]
  9. 74% of marketers claim that Ecommerce personalization has a “strong” or “extreme” impact on online retailers. [Source: Optinmonk]


Personalization in Ecommerce is no longer just a nice-to-have feature; it has become a necessity. By leveraging customer data and using advanced personalization techniques, you can create tailored experiences that drive customer loyalty and increase revenue. Don't miss out on the opportunity to stand out from your competition and deliver exceptional customer experiences. Start implementing personalization strategies today and watch your Ecommerce business thrive.

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