Emails have always been the most positive source of marketing to date. Now it has the potential to get much better with AMP for Emails. Let’s understand what AMP emails are and what you will require before you can start sending interactive AMP emails.
AMP for email functions is a novel mark-up and infrastructure which allows interactive elements to be included in the email. It is a part of the AMP (short for Accelerated Mobile Pages) Project which is an open-source framework launched by Google in 2015. AMP for email was launched publicly by Google in 2019 as a way to make emails dynamic and emulate web page-like experience by enabling interactions to occur inside the email. For example, with AMP for email, one can isnert carousels, forms, surveys & numerous lists format that can record submissions (RSVP) or can even act as meeting or appointment schedulers. AMP Messages inclusive of standard HTML mark-up, provide a fallback for email clients that are not compatible with AMP technology.
There are certain requirements to be met before you can create and send your first AMP Emails. Let’s take a look at the major hurdles that you need to cross to start using AMP emails.
The foremost requirement for AMP emails is to build an AMP email. Due to the lack of AMP support with major ESPs and Inbox providers, one needs to create AMP Emails by coding. However, as you start creating your first AMP email you will face numerous challenges as follows:
Dynamic personalized email content usually needs user authentication. Therefore, all HTTP requests made from inside AMP emails within Gmail are proxied and stripped of cookies in order to process user data. To authenticate requests made from AMP emails, you may use access tokens.
Dynamic emails are subject to additional security requirements and restrictions to ensure safety and privacy.
AMP Emails are subjected to the following security protocols and certifications in order to ensure the authenticity of the Sender.
The email must pass
Domain Keys Identified Mail (DKIM) authentication.
Sender Policy Framework (SPF) authentication.
TLS is a cryptographic protocol that is designed to provide communications security through a computer network. To ensure the contents of the AMP email are encrypted in transit, one must TLS encrypt an email.
To verify the contents of an AMP email, you can test it before sending it. There are two options for testing an AMP email:
Enabling Debugging banners can help developers determine why and which parts of their emails aren’t displaying as AMP emails. In order to enable the debugging banner for a specific email, you must whitelist the sender's address in your developer settings and then refresh the page.
One of the most important steps to send AMP Emails is to register with your email client in order to whitelist your domain. Whitelisting is critical as it shows your emails to be safe to deliver to the subscribers’ inbox bypassing all the spam filters in place, hence domain whitelisting is essential in sending AMP emails.
As of now by only the below three email clients:
Following are the prerequisites for registering with Gmail for AMP Emails:
Similarly, there are laid out prerequisites for the AMP Email registration process with Yahoo Mail and Mail.ru.
Getting started with interactive AMP emails might look a bit difficult. As discussed before, a typical roadmap for this looks like below:
This process is not only time-consuming but also requires special expertise. As a result, it is difficult to create and send AMP emails through this process.
However, there is another way to start sending out interactive AMP Emails. This entails using an ESP like Mailmodo that has built-in AMP features support and features. Mailmodo allows users to send emails by helping create dynamic, actionable experiences within the email without any coding.
This enables marketers to focus on marketing and not the logistics of getting ready to send or create AMP emails. The roadmap of sending AMP emails then looks as below with Mailmodo:
Apart from this, Mailmodo has features like contact management and segmentation, auto-trigger scheduling, transactional emailing, email journey builder, and a detailed dashboard to help you figure out ways to improve conversions.
AMP emails have improved the way email marketing works and many marketers also vouch for it. Mailmodo is one such platform through which you can start sending interactive and dynamic content. What are you waiting for? Sign up and start creating and sending your own interactive emails today.