Google officially launched AMP for Email almost an year ago, and its effort to turn emails from static pages into dynamic micro-websites right inside your mailbox have been appreciated by many. AMP for Email is coming to Gmail, but other major email providers like Outlook and Mail.ru among few others now also support AMP emails.
Sending AMP mails requires certain additional steps over the basic HTML template. Firstly, you're required to hold an ESP like Sendgrid or Amazon SES, which has support for AMP e-mails. Secondly, you need to code both AMP and HTML/Text version of the mail. Third, you will have to set up SPF, DMARC and DKIM to verify your domain. In most cases, companies set SPF and DKIM but forget about DMARC. Finally, you will need to get registered with Google to send AMP emails.
Register with Google to send dynamic emails
When you are all set to launch your AMP emails to your users, you must register with Google by following these steps:
- Make sure that you comply with all the guidelines and requirements listed by Google.
- Send a real, production-ready AMP email from your production servers (or a server with similar SPF/DKIM/DMARC/'From:' / 'Return-Path:' headers) including the AMP email MIME part to (firstname.lastname@example.org). Google needs this in order to check compliance with all its guidelines and requirements. As and when you're sending this email, follow these steps:
- Make sure that the dynamic AMP version of the email is right before sending the email by testing it in Gmail AMP for Email Playground.
- Instead of forwarding the email, send it directly. When forwarding an AMP email, Gmail removes the AMP MIME parts.
- Fill out the registration form and await their response. Turn-around-time for most requests is 5 working days.
Your joining as a sender of AMP email is subject to how well you comply with the Gmail Bulk Sender Guidelines, which can change without any prior notice. You will be held responsible for ensuring the same with the current guidelines. Your registration may be revoked at any time if abuse or policy violations are detected, or at Google's own discretion. You might be asked for additional information during the registration process, or even after the registration is complete to verify your compliance.
Be informed that Google will reject your application if you send a test (blank) email, if you don't send an email for review, or even if you send an email that is forwarded or doesn't contain an AMP MIME part.
Enable the developer preview for AMP email in Outlook.com
Today, AMP doesn't render in Outlook.com by itself. You have to turn on the Dynamic Emails feature. The email addresses AMP emails begin from must be registered with Outlook to be able to render AMP emails. On the off chance that the address isn't registered, the AMP part will be disregarded and the HTML variant of the email will be delivered. There are two ways to whitelist an address with Outlook for sending AMP emails.
Registration of Individual Mailbox
During development, you can self-register to test AMP emails on your account. Follow these steps:
- Login to your Outlook.com account.
- Choose Settings, and then select View all Outlook Settings, and finally Message Handling and scroll to the Dynamic email area.
- Select Enable dynamic email in my mailbox.
- Include any sender email addresses that you would operate during your testing.
When you are prepared to send AMP emails to Outlook.com clients (your subscribers), at that point you should enrol and be approved by Microsoft. It is worth noting that AMP for email isn't yet turned on by default for all Outlook.com users, however, you can get a headstart to turn into an approved sender by enlisting now.
Follow these steps:
- Make sure that you meet all the security prerequisites.
- Fill this form to demand authorization as an approved sender.
- They will audit your request and get in touch with you in 10 business days.
Enrol with Mail.ru to send AMP emails
To utilize AMP on Mail.ru, the accompanying necessities must be met and satisfied in the future:
1. The domain that you use for sending mails has a website with a logo and information about the company. The topic of the website must correspond to the content of the mailing.
2. SPF, DKIM, DMARC are set for the domain. DMARC policy is set in "blocking" mode: p=quarantine or p=reject.
3. You've been sending emails with a substantial DKIM for no under 3 months. They correspond to Mail.ru mailings rules.
4. The quantity of emails sent from the domain is no under 5K per month (in any event for 3 months).
5. Mailings have List-Unsubscribe header in the headers. You withdraw a client from the mailings both in the wake of clicking "Withdraw" symbol in Mail.ru interface and in the wake of following the connection in the email.
6. The domain is now registered with Postmaster Mail.ru. You get FBL for it and process the reports right away.
Peruse more about the referenced advances in Mail.ru's help community.
In the event that every one of these prerequisites is met:
1. Insert AMP part in one of your emails that is ready.
2. Send the address from which you normally send emails from so we can include it in the whitelist. In the solicitation demonstrate the contact address we can use for correspondence if there should be an occurrence of issues with your mailings.
3. The email with solicitation to utilize AMP must pass SPF, DKIM, DMARC check for your domain.
In Mail.ru, you can send test mails only from approved addresses. So it's best to get approved first, and then test AMP blocks.
Still need help?
If you need any help in get started with AMP emails, please contact Mailmodo support, and we'll be happy to help you.