Google officially launched AMP Emails in 2019 for the Gmail web app turning emails from static pages into dynamic micro-websites right inside your mailbox. At present, AMP Emails are supported by Yahoo Mail and Mail.ru apart from Gmail. But before you can send AMP emails to these email clients, you will have to register with them for AMP emails. In this blog, we learn how to register with these email clients to start sending interactive AMP emails.
At present, Gmail, Yahoo Mail, and Mail.ru support sending of AMP emails. These email clients require a sender to fulfill certain prerequisites for sending AMP emails and this process is known as whitelisting. Apart from creating both the AMP and HTML/Text version of the mail you will have to set up SPF, DMARC, and DKIM to verify your domain. Also, you need to register with these email clients following their guidelines. Here we are providing a step-by-step guide on how you can register with these email clients to start sending AMP emails.
When you are all set to launch your AMP emails to your users, you must register with Gmail by following these steps:
Make sure that you comply with all the guidelines and requirements listed by Google.
Send a real, production-ready AMP email from your production servers (or a server with similar SPF/DKIM/DMARC/'From:' / 'Return-Path:' headers) including the AMP email MIME part to (firstname.lastname@example.org). Google needs this in order to check compliance with all its guidelines and requirements.
When you're sending this email, follow these steps:
Make sure that the dynamic AMP version of the email is right before sending the email by testing it in Gmail AMP for Email Playground.
Instead of forwarding the email, send it directly. When forwarding an AMP email, Gmail removes the AMP MIME parts.
Fill out the registration form and await their response. Turn-around-time for most requests is 5 working days.
Your joining as a sender of AMP email is subject to how well you comply with the Gmail Bulk Sender Guidelines, which can change without any prior notice. You will be held responsible for ensuring the same with the current guidelines.
Your registration may be revoked at any time if abuse or policy violations are detected, or at Google's own discretion.
You might be asked for additional information during the registration process, or even after the registration is complete to verify your compliance.
Be informed that Google will reject your application if you send a test (blank) email if you don't send an email for review, or even if you send an email that is forwarded or doesn't contain an AMP MIME part.
Yahoo Mail (Verizon Media) requires you to register with email@example.com before you enable AMP content within emails that are sent to their users. You can follow these steps to get started:
Read through Yahoo Mail's guidelines and requirements and make sure you comply with them
Send a real, production-ready email coming from your production server with valid SPF/DKIM/DMARC and the AMP MIME part to firstname.lastname@example.org. Do not forward emails to that address.
Fill out the registration form and wait for approval
Once Yahoo Mail has responded with approval you are all set to send AMP emails to their users.
To utilize AMP on Mail.ru, the accompanying necessities must be met and satisfied in the future.
The domain that you use for sending emails has a website with a logo and information about the company. The topic of the website must correspond to the content of the mailing.
SPF, DKIM, DMARC are set for the domain. DMARC policy is set in "blocking" mode: p=quarantine or p=reject.
You've been sending emails with a substantial DKIM for no under 3 months. They correspond to Mail.ru mailings rules.
The quantity of emails sent from the domain is no under 5K per month (in any event for 3 months).
Mailings have a List-Unsubscribe header in the headers. You withdraw a client from the mailings both in the wake of clicking the "Withdraw" symbol in Mail.ru interface and in the wake of following the connection in the email.
The domain is now registered with Postmaster Mail.ru. You get Feedback Loop (FBL) for it and process the reports right away.
Insert the AMP part in one of your emails that is ready.
Send the address from which you normally send emails so we can include it in the whitelist. In the solicitation demonstrate the contact address we can use for correspondence if there should be an occurrence of issues with your mailings.
The email with solicitation to utilize AMP must pass SPF, DKIM, DMARC check for your domain.
In Mail.ru, you can send test emails only from approved addresses. So it's best to get approved first, and then test AMP blocks.
Confused by the multiple steps and guidelines to send AMP emails. Well, at Mailmodo, we have simplified AMP registration. All you need to do is fill up a simple form and we will take care of the rest. If you need any help in getting started with AMP emails, please contact the Mailmodo team, and we'll be happy to help you.