How to Add a Newsletter Popup to Your Shopify Store

Mashkoor Alam
ByMashkoor Alam

6 mins read

Newsletters are powerful tools for engaging visitors; however, building an email list of subscribers genuinely interested in hearing from you can be quite challenging. Sometimes, it’s difficult to find the right subscribers, and at other times, it’s difficult to convince your visitors to subscribe. So, how do you go about it?

Popups can be a viable solution. It is a good means of attracting visitors' attention. Once you have that, you can make them curious about your online store and give them a good reason to sign up for your email newsletter. You must have encountered websites and stores that proactively build an email list with newsletter popups. If you want to set up one for your Shopify store but don’t know how, you’ve come to the right place.

In this guide, we'll discuss the steps you should follow to create an email popup for your Shopify store and give you some inspirational newsletter popup examples of how some Shopify stores have implemented newsletter popups and why they work.

What is a newsletter popup in Shopify?

A newsletter popup in Shopify is a modal or overlay on a Shopify store's webpage. It prompts visitors to sign up for the store's email newsletter. These popups capture information like email address, name, age, gender, etc., from site visitors, allowing store owners to build their email lists for marketing purposes.

Why would you want to use a newsletter popup in Shopify?

Newsletter popups capture the attention of website visitors and persuade them to sign up for your email list. They often offer incentives like discount codes or exclusive content and resources in exchange for their emails. This encourages visitors to share their emails and helps you create a growing email list of subscribers. This list is a powerful asset for future marketing campaigns, allowing you to reach the target audience with targeted emails.

Additionally, as more visitors subscribe to your newsletter, you expand your email reach and grow a broader audience. This increased exposure is essential for building brand recognition and a strong market presence. A larger audience means more sales opportunities and business growth.

Furthermore, these popups also inform visitors about early access to sales, special events, and product launches. This increases engagement, which is necessary to make your special events successful.

How to create a newsletter popup for your Shopify store?

To create a newsletter popup for your Shopify store, you can explore third-party apps available in the Shopify App Store in your Shopify admin and install them. These apps help you to design a newsletter signup form and seamlessly integrate it into your website.

Once you have an email list, you must manage it consistently. This includes performing actions such as:

  • Updating entries

  • Deleting entries

  • Segmenting the email list

  • Creating and sending personalized emails

  • Setting up automation

Managing these actions across different platforms or tools can be overwhelming at times. Instead, you can use an ESP that offers comprehensive functionalities to manage your email list and create and send emails to your subscribers.

We recommend using Mailmodo, a comprehensive email marketing platform that allows you to create and manage your email list. Here are some other features that Mailmodo has to offer:

  • Creating and sending interactive emails.

  • Send time optimization.

  • A/B testing.

  • Click maps.

  • Email analytics.

  • Email automation.

  • AI subject line generator.

Let’s see how to create a newsletter popup for your Shopify store on Mailmodo.

How to add a newsletter popup with Mailmodo in Shopify?

Step 1: In the Mailmodo dashboard, click on Pages & Forms > Pop-up forms.


Step 2: Click on Create form to open the form builder.


Step 3: Choose how you want to create the pop-up form. You can select from one of the premade templates or start designing a pop-up form from scratch.


Step 4: Input the popup form's name and click Continue.


Step 5: Design your popup. Use elements such as “Count down timer,” “Add image,” and “Add video” present in the form builder. If you want advanced capabilities, use the “Code snippet” to add custom CSS and JS code. You can also change shade, size, and BG color to customize the form according to your preferences.


Step 6: Select fields such as email address, gender, or phone you want to capture. Select the list from the dropdown.


Step 7: Specify rules to trigger the popup. You can choose triggers like timing, page scroll, exit intent, etc.


Step 8: Now, choose where to publish your popup form. Enter the website URL and click on Connect. H.png

Step 9: You’ll get a code to copy and paste into your website code before the tag.


Step 10: Test your popup on your website to make sure that it appears like you intended it to on different devices. Also, submit the form and check that it records the details correctly.

Examples of inspirational newsletter popups on Shopify stores

Here are a few examples of inspirational newsletter popups on Shopify stores.


Omsom, a food brand owned by Vanessa and Kim Pham, sells sauces and seasonings for Asian dishes.


Source: Omsom

Why this works:

Omsom has a vibrant newsletter popup at the bottom of the homepage as a final attempt to engage visitors before they leave the page. The use of bold colors ensures the popup grabs visitor’s attention. The white headline against the orange background highlights the main benefit of subscribing. The copy and visuals evoke excitement and encourage visitors to engage with the popup.

Beauty Bakerie

Beauty Bakerie is an American beauty brand owned by Cashmere Nicole. It is popular for its vegan and cruelty-free cosmetic products.


Source: Beauty Bakerie

Why this works:

This light pink and gray popup is simple and has a concise copy. Words such as “loyal sweethearts” create an emotional connection with the user. It clearly shows the incentives i.e. 10% off the first purchase for new subscribers.


Beardbrand is a men’s grooming company that specializes in products for grooming and styling beards, hair, and mustaches.


Source: Beardbrand

Why this works:

The pop-up specifies the benefits of subscribing, such as grooming tips, product launches, and giveaways, setting a clear expectation for the subscribers. The design is simple, making it easy to read and understand. The copy and CTA are clear.

The Honey Pot

The Honey Pot is a brand that sells plant-based, organic, and natural feminine care products.

Picture1.png Source: The Honey Pot

Why this works?

This newsletter pop is simple. It offers a 15% discount to encourage individuals to sign up with their email address and regular updates and information.

Hiut Denim Co.

Established in 2011, Hiut Denim Co. is a denim brand owned by Clare and David Hieatt.

An image of Hiut Denim Co. newsletter popup

Source: Hiut Denim Co.

Why this works?

The email subscription popup attracts attention with its black, red, and white colors and appealing font. It also entices website visitors to join the mailing list, offering more than just sharing email updates by offering a 10% discount on the first purchase.


By following the steps outlined in this guide, you can set up newsletter popups on your Shopify store and grow your email list. Capturing visitors' attention through strategically placed popups increases visitor interactions, conversion rates and sales. These popups prompt visitors to subscribe, helping you to maintain ongoing communciation and nurture relationships with potential customers to build a loyal customer base. Leverage newsletter popups on your Shopify store to make it more attractive and engaging and make it more successful in the long run.


Newsletter popups are a valuable tool for Shopify stores. They enable online store owners to capture email addresses, expanding their subscriber list. This, in turn, helps to expand their reach and engage potential customers, building a loyal customer base.

Include a catchy heading and subheading, a CTA button, a privacy policy link, incentives or special offers, visuals, and a close button.

Some best practices for creating newsletter popups include: Write attractive copy. Add relevant images. Create a clear headline and CTA. Include a lead magnet in exchange for the visitor’s email address.

Hack growth with weekly round up of guides

100k+ marketers like you read these guides every month

What should you do next?

You made it till the end! Here's what you can do next to grow your business:

Get smarter with email resources

Free guides, ebooks, and other resources to master email marketing.

Do interactive email marketing with Mailmodo

Send forms, carts, calendars, games and more within your emails to boost ROI.

Consult an email expert

30-min free email consultation with an expert to fix your email marketing.

Get 3X conversions with interactive emails


Get 3X conversions
with interactive emails


Create & send interactive emails without coding


Put revenue on auto-pilot with pre-built journeys


Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including