Table of contents

Table of Contents

What is a safe list email?

Benefits of safe list email

The best practices for implementing safe list email

Embrace safe list email as a Marketer


How Safe List Email Can Transform Your Inbox Experience

Aparna Seshadri
ByAparna Seshadri

6 mins read

Managing your email inbox can feel like a daunting task, similar to tidying up a cluttered desk. The sheer volume of unwanted messages can be overwhelming and hinders your productivity.

Now, picture receiving a hundred such emails daily. Finding the important ones becomes a challenge, doesn't it?

As a marketer, getting your emails noticed amidst this influx is crucial. Thankfully, there's a better solution that benefits both marketers and users. Let us assist you in organizing and maintaining a clean inbox.

One effective approach is to utilize safe list emails. In this guide, we'll explore the advantages and best practices of safelisting. But first, let's briefly understand what a safe list email is.

Table of Contents

What is a safe list email?

Previously known as whitelisting, a safe list email is a list of pre-approved email addresses that allow emails to reach the inbox instead of the spam folder. Adding an email to your safelist signals your email service provider that you consider these senders safe and want to prioritize their messages over others.

Benefits of safe list email

Safelist emails empower users to maintain control over their inboxes, ensuring the delivery of essential and relevant messages directly to their inboxes. Understanding the benefits of safe listing will clarify why it is necessary to implement this practice:

  • By filtering out unwanted emails from your primary inbox, a safe list email ensures that you only see messages that matter. You won’t have to sort through dozens of irrelevant emails anymore.

  • It provides an added layer of protection against spam and phishing attempts. You are significantly less likely to fall victim to malicious attempts since only trusted senders reach your inbox.

  • You receive personalized content, tailored offers, and timely updates directly from trusted sources by safe listing specific senders.

The best practices for implementing safe list email

By adopting safe list emails, you will enjoy a more fluid inbox experience, and your email communication will also be simplified.

Here are some best practices that you can follow to ensure effective email communication:

1. Make senders a part of your contact list.

Take the time to add trustworthy senders to your contacts that ultimately makes it to the safe list. Most email service providers offer this feature, usually labeled as “Add to Safe Sender List” or “Mark as Safe.”

2. Check your spam folder from time to time.

While Safe List Email significantly minimizes spam, it is essential to maintain a good practice of occasionally scanning through your spam folder. This precaution ensures that legitimate emails are not mistakenly flagged as spam, especially when dealing with new contacts.

3. Manage your safe list

Regularly remove any addresses that are no longer relevant or trustworthy from your Safe List. Keeping an updated Safe List ensures you only receive emails from senders you are genuinely interested in.

As marketers, having your subscribers add your email id to the safe list is essential. It determines whether your diligent efforts thrive in their inbox or go unnoticed, resulting in significant results or missed opportunities.

Let’s look at how to embrace safe list emails as a marketer.

Embrace safe list email as a Marketer

1. Secure permission to send your emails

Obtaining permission from the user before sending your emails is crucial to ensure compliance with email marketing regulations. Securing explicit consent from individuals to receive your emails demonstrates respect for their privacy.

Use double opt-in to seek permission from subscribers. With double opt-in, subscribers receive an email upon signing up, asking them to confirm their intent, preventing potential unsubscribes and blacklisting of their emails.

With a double opt-in list, only verified users' email addresses are included, making it to the safe list email of the user. This minimizes the risk of hard bounces and spam traps, thereby improving the deliverability of your emails and protecting your sender-domain reputation.

2. Communicate to users to add you to their safe list email

As a sender, it is essential to maintain a smooth and uninterrupted communication channel with users.

To ensure they never miss out on any updates, offers, or important messages, kindly request to be added to their contacts list. Having your email address safe listed will ensure that your communications reach their inboxes without getting missed.

Also, you can share the steps to add email to your contact list in Gmail or other email service providers. By doing this, those unfamiliar with this feature can quickly learn how to safelist emails.

By allowing recipients to opt out of receiving future emails, you empower them with control over their inbox preferences. This fosters a positive sender-recipient relationship and helps build trust and credibility with your audience.

Including an unsubscribe option demonstrates respect for your users' choices and privacy, ultimately contributing to a more engaged and satisfied subscriber base.

4. Own a legitimate domain name.

Owning a legitimate domain name profoundly impacts your brand's recognition and reputation.

For example, getting an email from may seem generic, while makes the difference as it establishes authority in your emails. Also, this gives a sneak peek for recipients curious to know what you do and urge them to open your email.

So, using your business's domain name for emailing boosts brand visibility, as the email is instantly associated with your company, which helps elevate your brand. Also, the probability of your emails getting flagged by spam filters reduces when you use a legitimate domain name.

Thus, having a legitimate domain helps reduce the risk of your emails, especially email blasts, being marked as junk/spam and ensures they land in recipients' inboxes.

Thus, adopting these steps as a part of your email marketing strategy will help you to place emails in the user's inbox consistently. This will help you deliver a seamless and engaging experience for users.


With Safe List Email, users will enjoy a seamless and secure email experience. When you have a Safe List in place, you control your email communication, ensuring that vital messages receive the attention they need. By embracing this powerful tool, you can easily cut through clutter, diminish spam, and enjoy a more efficient and enjoyable email journey.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

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  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.


  1. In the Outlook desktop client, navigate to the "Home" tab.

  2. Click on the More commands dropdown (three horizontal dots) on the right side.

  3. Go to "Junk" and select "Junk E-mail Options."

  4. In the "Safe Senders" tab, click on "Add."

  5. Enter the email address or domain you want to safelist and click "OK."

  6. Click "Apply" and then "OK" to save the changes.

  1. Open Gmail and click the settings button (represented by a gear icon) in the upper-right corner.

  2. Select "See all settings" from the dropdown menu.

  3. Go to the "Filters and Blocked Addresses" tab.

  4. Click "Create a new filter," and a dialog box will appear.

  5. In the "From" field, enter the email address you want to safelist.

  6. Click "Create filter"

  7. And check the option "Never send it to Spam."

  8. Finally, click the "Create filter" button to save the changes

  1. Open Yahoo Mail and click the "Settings" gear icon in the upper-right corner.

  2. Select "More Settings" from the dropdown menu.

  3. Go to the "Filters" tab.

  4. Click "Add new filters."

  5. Enter a filter name and specify the criteria.

  6. Choose the folder where you want to land the Inbox.

  7. Click "Save" to create the filter.

To whitelist all email from a specific domain in the Mail app in Mac OS X or macOS:

  1. Select Mail | Preferences from the menu bar in Mac OS X Mail.

  2. Click the Rules tab.

  3. Click Add Rule.

  4. Type a name in the description field, such as "," to identify the new rule.

  5. Ensure the criteria read If any of the following conditions are met, and that ends with following the From field.

  6. You can safelist a domain by entering it next to the End with the field .

  7. Add an @ sign before the domain name to make the filter specific.

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What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.

Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.

Talk to an email expert

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