5 September Newsletter Ideas to Kickstart Fall Season

ByFalak Preet Kaur


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September is the start of the fall season when the hot temperature declines and shifts to cooler breezes. It's time to send out the warmest newsletters to your subscribers with many offers, enthusiasm, and positivity. This guide explores several September newsletter ideas to try.

Table of contents

Special days in September

Here are some special days that you can send relevant newsletters to your subscribers:

Event Date
International Day of Charity 5 September
Read a Book Day 6 September
International Literacy Day 8 September
World First Aid Day 14 September
International Day of Democracy 15 September
International Day of Peace (UN) 21 September
World Gratitude Day 21 September
World European Day of Languages 26 September
World Tourism Day 27 September
International Translation Day 30 September

5 Engaging September newsletter ideas

For your September newsletter, consider adding these ideas to your email marketing checklist:

1. Summer wrap-up sale

Type: Campaign Best for: B2B, B2C, D2C

September is the end of the summer season, and this is the best time to remind your customers of the end-of-the-season sale. You can send a special coupon code or offer percentage discounts on your products to make your campaign exciting.


Source: Pure360

Here's a free coupon code email template to create something like this.

2. Welcome autumn with fall offers

Type: Campaign Best for: B2B, B2C, D2C

As the summer season ends and you wrap up with the summer end sales, you can start sending autumn season guides, checklists, and offers available on your website. Make sure to keep the color palette of your newsletter warm and autumnal. Here's an example of this idea:


Source: Designmodo

Here's a free fall email template to try this idea.

3. Promote products for the cooler season

Type: Campaign Best for: B2B, B2C, D2C

With autumn coming up soon and the temperature getting cooler, you should promote your products relevant for cooler temperatures. Check out this example that depicts this idea well:


Source: Brevo

4. Keep a social giving week

Type: Newsletter Best for: B2C, D2C

Since International Day of Charity and Literacy Day fall at the start of September, you can keep a social giving week and remind your customers that you will be giving a portion of your sales to a support group or charity of your choice. An example of this could be:


Source: Email on Acid

5. Celebrate yoga month

Type: Newsletter Best for: B2C, D2C

If you have a health-related business, you should celebrate yoga month with your subscribers, which falls in September. To implement this idea, you can send a newsletter including the best yoga poses to practice every day of the month and make a challenge out of it, or you can offer special discounts on products or courses related to yoga.

Here's an example:


Source: Beefree


This was a list of the best September newsletter ideas you can try to stand out, including welcoming autumn, saying bye to summer offers, and supporting social causes to celebrate fitness with the Yoga Month challenge. Here's a Marketing Calendar 2023 by Mailmodo to try creative marketing ideas throughout the year.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

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Frequently asked questions

In a fall newsletter, considering adding fall essentials checklists and guides with you own product recommendations, you can also promote products for cooler temperature and end the summer season with a discount offer,

In a monthly newsletter, you can pick up random holidays or festivals that are relevant to the content and products you produce or sell and send monthly consistent newsletters to your subscribers.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

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Do better email marketing with Mailmodo

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Talk to an email expert

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