5 October Newsletter Ideas for the Best Spooktober

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Written by:Falak Preet Kaur


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October or Spooktober is that time of the year when your subscribers are full of energy and ready to party. This can be your chance to elevate this excitement by sending relevant Halloween newsletters and getting their attention. This guide explores the best October newsletter ideas for the spooky month.

Table of contents

Special days in October

Here's a list of all the special events and days to consider sending newsletters on:

Event Date
International Coffee Day 1st October
World Vegetarian Day 1st October
World Animal Welfare Day 4th October
World Teachers Day 5th October
World Mental Health Day 10th October
World Students Day 15th October
Halloween Day 31st October

5 Best October newsletter ideas

Consider these October newsletter ideas that are super engaging and will surely attract your subscribers' attention.

1. Design spooky emails campaigns

Type: Campaign

Best for: B2B,B2C,D2C

October is the month when we party a lot and celebrate Halloween. Halloween falls on 31 October every year. This is your chance to keep your email theme spooky and create Halloween offers on your website to attract more visitors and potential customers. An example of this idea could be:


Source: GetResponse

Here's a similar Halloween promotional email template you can try for free.

2. Host a fun trick-or-treat game

Type: Newsletter

Best for: B2C, D2C

Gamifying your emails is one of the best ways to make your subscribers engage and interact with the emails. During October, you can host fun and spooky games like Claw Machine, Roulette, Whack-A-Mole, and Knockdown email templates by Mailmodo that you can customize and send.

💡 Related guide: How to Use Email Gamification to Make Emails More Entertaining

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3. Send exclusive Halloween product catalog

Type: Campaign

Best for: B2C, D2C

People actively look for costumes, decorations, treats, and other spooky-themed items as Halloween approaches. Offering a dedicated catalog with a carefully curated selection of Halloween products can boost your sales and enhance customer engagement and loyalty.

Here's an example:

Halloween-email-newsletter-example-by-Club-Kiddo-e1631690659310-592x2048.jpg Source: Moosend

Here's a free email template for the Halloween product launch to implement this idea.

💡 Related guide: 9 eCommerce Personalization Strategies to Boost Sales

4. Spook your subscribers

Type: Newsletter

Best for: B2C, D2C

To celebrate Spooktober, the best way with your subscribers is to send them eerie and fascinating folklore, ghost stories, or urban legends related to the Halloween season. Make sure to tie it back to your brand or industry for relevance. Or you may also recommend some spooky movies, shows, or books that subscribers can enjoy during this season.

Here's an example of Airbnb suggesting some spooky-looking places to stay and travel to which resemble this idea:


Source: ReallyGoodEmails

Mental health awareness

Type: Newsletter

Best for: B2C, D2C

With World Mental Health Day observed on October 10th, there are many opportunities to promote mental well-being and support your readers' emotional health, which include:

  • Mental health tips and resources

  • Personal stories from your staff, customers, or community members about mental health issues and coping strategies

  • Address the stigma around mental health

  • Mindful Practices for the Workplace

  • Endorse Mental Health Organizations

  • Mindful exercises


Source: Workshop

Here's a similar wellness day template that you can use to create this type of newsletter.


October is a fun and super positive month to send subscribers engaging and interactive Halloween newsletters. Moreover, you can also send some mindful tips and resources that can help your subscriber stay healthy.

Use this Marketing Planner for 2023 by Mailmodo to plan your marketing throughout the year.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

About the author

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Content Writer at Mailmodo

Falak is a seasoned content writer in our marketing team. With a knack for persuasive writing, she knows how to create emails that captivate audiences. She's an expert in crafting compelling headlines, developing the brand voice, and conducting research to inform her writing.

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