Table of contents

Table of Contents

How do we collect these statistics?

26 online shopping statistics


26 Key Online Shopping Statistics for 2024

Sakshi Chandwani
BySakshi Chandwani

4 mins read

Online shopping has become an integral part of our lives, revolutionizing how we shop and interact with retail businesses. With advancements in technology and changing consumer behavior, online shopping statistics have become instrumental in understanding the ever-evolving landscape of Ecommerce. In this blog, we will explore 26 key online shopping statistics, shedding light on the latest trends and insights that shape the industry.

Table of Contents

How do we collect these statistics?

In order to gather accurate online shopping statistics, various methods and tools are employed to analyze consumer behavior, retail sales, and internet usage. Sources like Capitaloneshopping and Enterpriseapptoday were used.

26 online shopping statistics

Let's take a closer look at 26 online shopping statistics:

  1. Ecommerce represented a 4.93% larger share of monthly retail sales in the first half of 2023 than it did in the first half of 2022. [Source: Capitaloneshopping]
  2. As of 2023, in the USA, consumer spending on online shopping was more than in-store shopping resulting in 63% to 37% respectively. [Source: Enterpriseapptoday]
  3. 83% of consumers shopped online and 83% shopped in-store in 2021. [Source: Capitaloneshopping]
  4. 40% of consumers make an in-store purchase at least once a week, compared to 27% who make an online purchase at least once a week. [Source: Onlinedashers]
  5. 67% of millennials prefer online shopping to in-store shopping, compared to 72% of seniors prefer in-store shopping. [Source: Onlinedashers]
  6. Currently, about 20% of all retail sales happen online compared to 80% in physical stores. [Source: Onlinedashers]
  7. 52% of Gen Z in the US prefer to shop online, while 48% prefer to shop in-store. [Source: Onlinedashers]
  8. 47% of consumers who prefer in-store shopping cite the ease of product comparisons, and 48% prefer in-store shopping for the sake of convenience. [Source: Capitaloneshopping]
  9. 81% of retail shoppers conduct online research before buying. [Source: Onlinedashers]
  10. Physical stores are growing at a rate of 18.5%, while Ecommerce is growing at a rate of 14.2%. [Source: Onlinedashers]
  11. 42% of holiday shoppers will research and buy online, while 23% will shop in-store. [Source: Onlinedashers]
  12. In 2020, online spending surged by $900 billion compared to the prior two-year trend. [Source: Savemycent]
  13. 69% of Americans have purchased something online. [Source: Savemycent]
  14. Ecommerce vs. retail data shows that retail chains ended 2020 with a collective 76.8% growth in e-commerce. [Source: Savemycent]
  15. In 2021, digital wallets accounted for 49% of the global Ecommerce transaction value. [Source: Savemycent]
  16. 37% of consumers prefer to purchase personal electronics online instead of in-store. [Source: Capitaloneshopping]
  17. 35% of consumers prefer to purchase apparel, shoes, and accessories online. [Source: Capitaloneshopping]
  18. 29% of consumers prefer to purchase beauty and personal care products online. [Source: Capitaloneshopping]
  19. 23% of consumers prefer to purchase furnishings and appliances.[Source: Capitaloneshopping]
  20. 17% of U.S. consumers prefer to purchase groceries and household goods online. [Source: Capitaloneshopping]
  21. With 46.3% of retail sales being online, China remains the biggest Ecommerce market in 2022. [Source: Savemycent]
  22. By 2026, global retail Ecommerce sales will amount to $8.1 trillion. [Source: Savemycent]
  23. According to a recent survey, 60% of Canadian shoppers prefer online shopping to physical stores. [Source: Savemycent]
  24. Every year in the US, grocery stores make up to $6.22 trillion. [Source: Enterpriseapptoday]
  25. 75% of consumers worldwide shop online at least once every month. [Source: Enterpriseapptoday]
  26. 63% of shopping journeys are more likely to start online, irrespective of whether consumers end the journey by shopping in-store or online. [Source: Enterpriseapptoday]


With the rapid advancements in technology and the increasing popularity of online shopping, it is evident that consumers are embracing the convenience and accessibility it offers. As businesses adapt to this changing landscape, it becomes crucial for them to understand and leverage these statistics to stay competitive and meet the evolving needs of their customers. Whether it is optimizing their websites for mobile devices, improving delivery options, or personalizing the online shopping experience, businesses must strive to provide a seamless and satisfying journey for their customers.

Supercharge ecommerce sales with CRO School

Get 21 emails with actionable tactics right in your inbox.

Share this article
copy link
Linkedin logo
Twitter logo
Facebook logo
Whatsapp logo
Pinterest logo
mail logo

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:

Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.

Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.

Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

with interactive emails


Get 3X conversions
with interactive emails


Create & send interactive emails without coding


Put revenue on auto-pilot with pre-built journeys


Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including