11 Best Sales Email Automation Tools in 2024

BySneha Chatterjee


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Sales is the backbone of any business. Staying ahead of the competition and effectively managing your customer relationships, especially in today’s cut-through market, can be an uphill task. But with the advent of sales email automation tools, you can grow your business while maintaining healthy customer relations.

In this comprehensive guide, let's explore the benefits of using a sales email automation software, the criteria to consider when choosing one, and the 11 best options for your business in 2023.

Table of contents

What is a sales email automation tool?

Sales email automation tools are software solutions designed to automate and streamline various aspects of the sales email campaigns. They encompass a wide range of functionalities, from managing leads and contacts to tracking deals, sending emails, and analyzing data.

In essence, the primary goal of these tools is to simplify sales tasks, reduce manual work, and provide insights to help your sales teams sell more efficiently in your audiences inbox.

7 Benefits of using sales email automation tools

Before we dive into which automation tools are the best for you, let's explore the numerous benefits these tools bring to the table.

1. Streamlining routine tasks

Sales email automation tools offer various features that significantly enhance your productivity. For instance, it automates and streamlines your sales team's repetitive tasks, such as data entry, lead nurturing, and appointment scheduling.

2. Improved customer relationship management

Sales email automation tools facilitates efficient customer relationship management in several ways. These tools provide insights into customer behavior, preferences, and history to help understand customer needs and tailor their interactions accordingly.

3. Real-time data analytics

Accurate sales forecasting is essential for making informed business decisions. A sales email automation tool collects and analyzes data in real-time, providing up-to-the-minute insights into your sales performance. With this information, you can adjust your sales strategies as needed.

Many sales email automation tools utilize predictive analytics to forecast future trends and sales outcomes. By considering historical data and current trends, these tools can estimate future sales figures, helping you prepare for changing market conditions.

5. Efficient lead management

These tools can automatically capture leads from various sources, such as web forms, emails, and social media. They also assign lead scores based on criteria you define, helping your team prioritize their efforts on the most promising prospects.

6. Higher conversion rates

With automated lead management, leads receive timely and relevant information, increasing their likelihood to convert. These tools help you guide leads through the sales funnel, resulting in higher conversion rates and ultimately more closed deals.

7. Time and cost savings

In a fast-paced sales environment, saving time and reducing operational costs is crucial. Sales email automation tools automate many manual tasks, such as sending email follow ups, data entry, lead qualification, and report generation. This reduces the workload of your team, allowing them to be more productive in less time.

Criteria to choose the right sales email automation tool

Selecting the right sales email automation tool for your business is crucial. Here are some criteria you should consider:

  • Affordability: Ensure it fits within your budget and doesn't have hidden costs.

  • Features: Check if it has the necessary features like pipeline management, adding sequences, personalization etc.

  • Integration: Check for compatibility with your existing softwares such as a CRM for efficiency.

  • Ease-of-use: Prioritize ease of use so that it doesn't take too much time to learn the tool.

11 Best sales email automation tools for your business

Now, let's delve into the 11 best sales email automation tools in 2023, each offering unique features to enhance your sales processes.

1. HubSpot sales hub

HubSpot Sales Hub is an all-in-one platform offering a wide range of sales automation features. It helps you manage your contacts, automate communication, and gain valuable insights into your sales performance.


  • Contact management: HubSpot's Sales Hub offers robust contact management capabilities, allowing you to easily organize and track your contacts, companies, and deals in one central location.

  • Email tracking: With email tracking features, you can monitor when your emails are opened and clicked. This information helps you determine the best times for follow-ups.

  • Sales analytics: The tool provides sales analytics and reporting features, giving you insights into your sales performance, conversion rates, and deal progress.

G2 Rating: 4.4/5

Pricing: Starts at $45 per month

2. Salesforce sales cloud

Salesforce Sales Cloud is a comprehensive CRM platform that includes robust email automation features useful for sales. It's highly customizable and suitable for businesses of all sizes.


  • Lead and opportunity management: Salesforce's Sales Cloud excels in lead and opportunity management. It offers detailed lead tracking, lead scoring, and opportunity tracking, making it a powerful tool for managing your sales pipeline.

  • Workflow automation: The platform allows you to create custom workflow automation to streamline your sales processes. You can automate repetitive tasks and ensure nothing falls through the cracks.

  • Integration capabilities: Salesforce integrates seamlessly with a wide range of third-party applications, ensuring you can connect all your business tools for a cohesive sales experience.

G2 Rating: 4.2/5

Pricing: Starts at $25 per user per month

3. Pipedrive

Pipedrive is known for its user-friendly interface and is ideal for small to medium-sized businesses. It offers sales email automation features that can help streamline your sales processes.


  • Pipeline management: Pipedrive's intuitive interface and customizable pipelines make it easy to manage your sales process. You can drag and drop deals as they progress through your pipeline stages.

  • Sales forecasting: The tool offers robust sales forecasting capabilities, helping you predict future sales and make informed decisions.

  • Email marketing integration: Pipedrive integrates with email marketing platforms, enabling you to send targeted email campaigns to your leads and customers.

G2 Rating: 4.4/5

Pricing: Starts at $12.50 per user per month

4. Zoho CRM

Zoho CRM is a feature-rich tool that combines CRM and email automation functionalities. It's suitable for businesses looking for an all-in-one solution for their sales workflows.


  • AI-Powered sales assistant: Zoho CRM incorporates AI for an intelligent sales assistant that provides insights and suggestions to improve sales strategies.

  • Multi-channel communication: You can engage with leads and customers through various channels, including email, phone, live chat, and social media, all within the CRM.

  • Sales signals: Zoho CRM's SalesSignals feature provides real-time notifications about lead and customer interactions, ensuring you stay informed and can respond promptly.

G2 Rating: 4.2/5

Pricing: Starts at $14 per user per month

5. Freshsales

Freshsales, by Freshworks, is a CRM with robust sales estimation capabilities. It's user-friendly and offers AI-powered insights to enhance the performance of your campaigns.


  • Email campaigns: Freshsales includes email campaign features, enabling you to create and send personalized email campaigns to your leads and customers.

  • AI-based lead scoring: The tool employs AI to assign lead scores based on engagement and behavior, helping you identify high-potential leads.

  • Sales activity tracking: You can track the activities of your sales team, ensuring you stay informed about their progress and performance.

G2 Rating: 4.5/5

Pricing: Starts at $19 per user per month

6. Monday is a versatile work operating system that includes email automation features for sales. It's known for its flexibility and adaptability to various business needs.


  • Customizable workflows: offers highly customizable workflows, allowing you to design and automate your sales processes as per your specific needs. You can create unique boards to manage leads, deals, and tasks seamlessly.

  • Collaboration and communication: The platform facilitates team collaboration by providing real-time communication and updates. Team members can leave comments, tag colleagues, and share information within the system, promoting efficient teamwork.

  • Visual dashboards and reporting:'s visual dashboards provide an at-a-glance overview of your sales data, including lead progress, deal stages, and team performance. You can also generate detailed reports to gain deeper insights into your sales operations.

G2 Rating: 4.6/5

Pricing: Starts at $8 per user per month

7. Salesflare

Salesflare is designed for simplicity and automation. It reduces manual data entry and offers a seamless CRM experience which works exceptionally well for email automation as well.


  • Automated data entry: Salesflare eliminates manual data entry by automatically capturing and organizing contact information, communication history, and other relevant data.

  • Email tracking and scheduling: You can track email opens and schedule follow-up emails to improve response rates and engagement.

  • Lead scoring: The tool assigns lead scores based on engagement and behavior, enabling you to focus on the most promising leads.

G2 Rating: 4.6/5

Pricing: Starts at $30 per user per month

8. Keap (formerly Infusionsoft)

Keap is a comprehensive platform that combines marketing and sales email automation. It's a great choice for small businesses looking to manage their sales and marketing activities in one place.


  • Marketing automation: Keap offers comprehensive marketing automation features, allowing you to create and manage email campaigns, landing pages, and lead nurturing workflows.

  • CRM functionality: It combines CRM and marketing automation in one platform, ensuring seamless communication and data sharing between sales and marketing teams.

  • Task automation: Keap automates task assignments and follow-ups, keeping your team organized and efficient.

G2 Rating: 4.0/5

Pricing: Starts at $79 per month

9. Insightly

Insightly is not only a CRM but also offers project management capabilities. It's suitable for businesses that want to manage sales and projects within a single platform.


  • Project management: Insightly includes project management capabilities, allowing you to track project progress, collaborate with teams, and manage tasks alongside your sales activities.

  • Task automation: You can automate task assignments, notifications, and reminders to ensure nothing is overlooked.

  • Sales opportunity Tracking: Insightly offers detailed sales opportunity tracking, helping you manage deals from initial contact to closure.

G2 Rating: 4.0/5

Pricing: Starts at $29 per user per month

10. Nutshell

Nutshell is a user-friendly CRM with sales email automation features. It's designed for small businesses and offers customizable pipelines and email tracking.


  • Pipeline management: Nutshell provides an easy-to-use and customizable pipeline management system for tracking leads, opportunities, and deals.

  • Email tracking: It includes email tracking to monitor email opens and clicks, helping you time your follow-ups effectively.

  • Custom reporting: Nutshell allows you to create custom reports and dashboards to gain insights into your sales performance.

G2 Rating: 4.3/5

Pricing: Starts at $19 per user per month

11. BPM online

BPM online, now part of Creatio, is a process-driven CRM with robust email automation capabilities. For businesses looking to automate complex sales email processes or campaigns, it's an ideal tool.


  • Process automation: BPM online is a process-driven CRM with strong process automation capabilities. You can automate complex sales processes and tasks to increase efficiency.

  • Sales forecasting: The tool offers sales forecasting features that leverage predictive analytics to provide accurate sales predictions.

  • Contact management: It provides robust contact management, helping you organize and access customer information easily.

G2 Rating: 4.4/5

Pricing: Contact for a quote


In conclusion, sales automation tools are indispensable for modern businesses seeking streamlined sales processes, improved productivity, and enhanced customer relationships. These tools empower sales teams to focus on high-value activities and drive revenue growth.

When choosing one for your business, consider your specific needs, integration capabilities, and budget. Ensure it aligns with your sales strategy and provides essential analytics and reporting features. Evaluate your options, choose the best-fit tool, and begin the journey to optimize your sales operations and drive growth.

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What you should do next

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Frequently asked questions

It depends on the tool you're using. Some email automation tools have features to help you with your sales processes. But many don't. So make sure that you check it out before buying.

Some of the basic features to look for are - visual representation of sales data, lead scoring, sales pipeline, etc. There'll be many more but that depends on your specific needs.

You can send pitch mails, follow-ups, cross-selling or upselling mails, etc.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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